Urban Outfitters

A lifestyle retailer dedicated to inspiring customers through a unique combination of product, creativity, and cultural understanding. Founded in 1970 in a small space across the street from the University of Pennsylvania, Urban Outfitters now operates over 200 stores in the United States, Canada and Europe, offering experiential retail environments and a well-curated mix of women’s, men’s, accessories and home product assortments.

Title: Sr Manager, Digital Strategy

Reports to: Sr Director, E-Commerce & Digital Strategy

Overview

Urban Outfitters seeks an experienced digital strategy professional to manage multiple key e-commerce, digital growth, and customer experience initiatives; bringing analytical expertise to evaluating performance, customer behavior and digital marketing initiatives and inform recommendations that drive results. They will be a core member of the UO Digital Group, which includes Analytics, Marketing, Consumer Insights, and UX.

The ideal candidate will be a collaborative, analytical, and customer-centric thinker with strong digital strategy experience. This position reports to the Sr Director, E-Commerce & Digital Strategy.

Responsibilities

• Act as key member and leader within the UO Digital Group; working directly with leadership to define and activate strategic growth initiatives for the brand’s digital business
• Develop and implement performance metrics to monitor progress against strategic objectives and recommend course corrections as needed.
• Build category, bottoms up and marketing forecasting models to drive projections and identify business opportunities/challenges
• Create data visualizations, insightful presentations, and other materials for key stakeholders, including Board of Directors, executive team, and employees that share strategic priorities and progress of UO brand
• Conduct market research and analysis to identify trends, opportunities, and threats utilizing both market data and first party data.
• Stay abreast of digital trends focusing on business drivers and experience enhancing features bringing new ideas to

Qualifications:

• 5 years of digital strategy, analytics, and e-commerce experience (prior management consulting experience preferred)
• Strategic mindset with the ability to think creatively and innovatively to deliver exceptional digital experiences.
• Highly competent at creating aesthetically pleasing and data-rich presentations
• Ability to aggregate, analyze and summarize complex data to broad audiences
• Excellent analysis skills with proficiency in reporting suites such as Google Analytics and experience with SQL
• In-depth knowledge of eCommerce day to day operations, performance marketing principles, UX/UI design, web analytics, and technology integration.
• Excellent analytical and problem-solving skills with the ability to make data-driven decisions that will drive top-line growth and business results.

Education: Bachelor’s Degree (M.S. preferred) in Business, Marketing or Statistics.

Location: Philadelphia, PA

Urban Outfitters, Inc. celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression), religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law. We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non-discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees.

Urban Outfitters

Title: Senior Manager, Digital Marketing

Reports to: Associate Director, Digital Marketing

Overview

Urban Outfitters is looking for an experienced marketing leader to drive the customer acquisition efforts and support the growth of our business and brand. The Sr. Manager develops strategic and tactical plans, across multiple marketing channels, that drive sustained and profitable business growth. They partner with other marketing team members and lead a team of channel managers optimize performance of key marketing channel.

Responsibilities

• Drive growth of Urban Outfitters’ ecommerce businesses through profitable performance marketing initiatives across multiple performance marketing channels
• Manage budget and media mix allocation, regular performance forecasting and performance optimizations and channel-level planning
• Collaborate with Brand marketing to develop campaign pitches, performance recaps and learnings, presenting to cross-functional teams and senior leadership
• Partner with analytics, brand, creative and merchandising teams to execute integrated marketing campaigns that support key business objectives and growth goals
• Develop audience-based strategies to increase profitable customer acquisition
• Manage external agency relationships
• Manage team of talented people, fostering career development opportunities and skills growth

Qualifications

· Highly analytical, with ability to develop strategies and tactics based on in-depth knowledge of marketing channels including Search, Display, Social, and other media channels.[CW1]

· Comfortable leading weekly, monthly, and quarterly business reviews to develop proactive and reactionary marketing initiatives

· 8+ years of digital marketing and ecommerce experience, with demonstrated background in channel-management and a track record of driving business growth (agency experience a plus).

· A commercially driven mindset, with $25M+ budget-management experience, comfortable setting targets, creating forecasts and scenario-modeling,

· Excellent technical skills, proficient in tools such as Google Analytics, Ads Manager, etc.

· Excellent presentation and communication skills; ability to communicate effectively across all levels of the organization from external vendors to senior leadership

· A ‘customer-centric’ mentality and experience driving audience-based initiatives

· An innate curiosity and ability to breakdown complex analyses into concise, straightforward recommendations and marketing initiatives

· A collaborative, ‘team-first’ attitude and experience leading multiple people of varying experience

Education: Bachelor’s Degree or deep experience in digital marketing, ecommerce, or retail

Location: Philadelphia, PA

Travel: Some travel required

Urban Outfitters Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity or gender expression. We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non-discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees.

Urban Outfitters

Title: Senior Manager, Digital Marketing

Reports to: Associate Director, Digital Marketing

Overview

Urban Outfitters is looking for an experienced marketing leader to drive the customer acquisition efforts and support the growth of our business and brand. The Sr. Manager develops strategic and tactical plans, across multiple marketing channels, that drive sustained and profitable business growth. They partner with other marketing team members and lead a team of channel managers optimize performance of key marketing channel.

Responsibilities

• Drive growth of Urban Outfitters’ ecommerce businesses through profitable performance marketing initiatives across multiple performance marketing channels
• Manage budget and media mix allocation, regular performance forecasting and performance optimizations and channel-level planning
• Collaborate with Brand marketing to develop campaign pitches, performance recaps and learnings, presenting to cross-functional teams and senior leadership
• Partner with analytics, brand, creative and merchandising teams to execute integrated marketing campaigns that support key business objectives and growth goals
• Develop audience-based strategies to increase profitable customer acquisition
• Manage external agency relationships
• Manage team of talented people, fostering career development opportunities and skills growth

Qualifications

· Highly analytical, with ability to develop strategies and tactics based on in-depth knowledge of marketing channels including Search, Display, Social, and other media channels.[CW1]

· Comfortable leading weekly, monthly, and quarterly business reviews to develop proactive and reactionary marketing initiatives

· 8+ years of digital marketing and ecommerce experience, with demonstrated background in channel-management and a track record of driving business growth (agency experience a plus).

· A commercially driven mindset, with $25M+ budget-management experience, comfortable setting targets, creating forecasts and scenario-modeling,

· Excellent technical skills, proficient in tools such as Google Analytics, Ads Manager, etc.

· Excellent presentation and communication skills; ability to communicate effectively across all levels of the organization from external vendors to senior leadership

· A ‘customer-centric’ mentality and experience driving audience-based initiatives

· An innate curiosity and ability to breakdown complex analyses into concise, straightforward recommendations and marketing initiatives

· A collaborative, ‘team-first’ attitude and experience leading multiple people of varying experience

Education: Bachelor’s Degree or deep experience in digital marketing, ecommerce, or retail

Location: Philadelphia, PA

Travel: Some travel required

Urban Outfitters Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity or gender expression. We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non-discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees.

Urban Outfitters