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About the Role:
As the Product Marketing Manager for Primer Public Sector, you will report directly to our VP of Product Marketing and be responsible for developing the product marketing strategy and driving end-to-end execution to rapidly growing public sector business in the US. This role will require strong product marketing chops,cross-functional execution and finesse, and a willingness and ability to roll up your sleeves as you build out your team. You will be responsible for driving brand awareness and strengthening our position as a trusted partner to help support customers’ missions. You have a can-do mentality, attention to detail, and pride yourself on your execution and excellent communication.
In this role, you will seek out opportunities to engage directly with prospects and support land, expand and scale efforts with customers, all in close collaboration with our GTM/Sales, Product team and partner ecosystem; you will take data-driven approaches to generate actionable insights about the market and competitors to inform our product, sales, and marketing strategy; you will lead positioning and messaging, thought leadership, and drive regular brand campaigns and product launches to rapidly accelerate the business; and you will develop highly relevant and compelling industry and persona-based content and experiences to support the full customer journey, including web content, use cases, demos, pitch decks, white papers, capabilities statements, testimonials, and events.
Role Responsibilities – How You Will Make an Impact:
- Develop and lead the execution of a consistent product marketing strategy to further Primer’s position as the leading AI and NLP player for the US DoD/IC market
- Build relationships and work cross-functionally with departments including Sales, Customer Success, Product, Engineering and work with colleagues from Marketing to effectively organize and execute on brand awareness campaigns and product marketing launches
- Support building external relationships with industry and channel partners to help Primer scale in US and international markets
- Define and build a scalable, forward deployed product marketing function that works hand-in-hand with GTM, Product, and Engineering
- Have a constant pulse on the market to understand trends, mission needs, the competitive and product landscape, and work with others in the team to build a robust market intelligence function
- Strong attention to detail, and an appreciation for nuance
- Own and report on the marketing metrics that drive your business
Relevant Skills and Experience:
- 2-5 years’ experience in B2B Product Marketing catering to enterprise customers
- A creative and analytical thinker with proven ability to effectively execute integrated and streamlined marketing programs; you take pride in shipping releases and evangelizing your launches internally and externally
- Constantly curious and enjoy learning about new technologies and verticals, shifting seamlessly between products, use cases, industries, and audiences; you can geek out on the technical nitty-gritty and can articulate value to both technical and non-technical audiences
- Knowledge of best practices and new strategies for product marketing and content
- An obsession with personas, a natural empathy with customers and their needs, and experience developing persona and use case-based content strategy
- A pro at building relationships quickly and working cross-functionally, driving results across teams and at all levels of an organization, and overall a great team player
- A natural storyteller with outstanding communication skills who takes pride and joy in evangelizing our mission and products
- A self-starter with strong planning and organizational skills
- Comfortable with ambiguity and operating in a dynamic, fast-moving environment
This is a 12-month contract, hybrid role out of the DC Metro Area. The annual cash compensation range for this position is US $50 – $55 an hour. Final compensation will be determined based on experience and skills and may vary from the range listed above.
Primer.ai