The William Vale

Director of Marketing

Reports to: General Manager

Compensation: $125,000. – $145,000.

Intro

The William Vale aims to blend the authenticity of the Williamsburg neighborhood with a forward-thinking approach to the hospitality experience. The William Vale offers a comfortable contemporary atmosphere combined with intuitive design and modern comfort – we pride ourselves on offering warm hospitality to all. 

We understand that for our Colleagues to give their best work, we must meet (and exceed!) their expectations as an employer. We promote a culture of respect, diversity, career growth and fun. Success awaits motivated individuals who join our team.

Overview

The Director of Marketing provides leadership and direction to a small but mighty marketing team. The Marketing team aims to constantly improve guest experience and celebrate TWV’s brand, while simultaneously achieving operational and financial goals. Our ideal candidate has 3+ years of marketing leadership, experience in the luxury hotel arena, and a creative mindset.

This person will own the development, management, execution and measurement of the marketing and branding strategies to include, but not limited to: positioning, budgeting, social media, websites, advertising, experiential marketing, collateral, and content. 

Responsibilities

• Develop and execute strategic marketing plans and annual marketing budgets. Adjusts the marketing plan throughout the year as needed based on performance data.
• Manages the strategic direction on all consumer facing marketing materials including website, digital & print advertising, e-blasts, social media, photography and videography to ensure content is up to date and consistent with brand standards.
• Analyzes and presents marketing activity and results utilizing supporting data and maintains a forward-looking analysis/plan and strategic direction. 
• Responsible for the agency vetting process, agency relationship, and ensuring agency alignment to the wider strategic plan and goals. This includes but is not limited to: social, PR, Digital and Creative.
• Work with Digital Marketing Manager to develop comprehensive social media strategy including content development, audience building and social influencer partnerships. 
• Work with Experiential Marketing Manager to develop strategic direction of experiential marketing and oversee planning and execution of activations.
• Manage design and inventory of all collateral and ensure alignment to brand standards.
• Work closely with Hotel and Food & Beverage teams to manage marketing calendar and communication.
• Oversees the management, training, coaching, and career development of the marketing team.

Qualifications 

• 3+ years’ experience as a Marketing leader, with strong Digital and Experiential experience
• Bachelor’s degree, preferred in Marketing
• Demonstrable experience in designing and implementing successful digital marketing campaigns
• Strong understanding of how all current digital marketing channels function
• Solid knowledge of online marketing tools and best practices
• Hands on experience with SEO/SEM, Google Analytics and CRM software
• Familiarity with web design
• Excellent analytical and project management skills
• Strong team management and communication (written and verbal) skills
• Understanding of Microsoft Office (Excel, Word, Email) 
• Schedule flexibility to meet the demands of programming and events. 

The William Vale