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We are seeking a Content Marketing Manager to define and drive our multi-brand, digital content marketing strategy that support our business objectives for brand awareness and DTC growth for the Dorel Juvenile brands. This role will also plan and execute social media marketing for our Mainline brands including Safety 1st, Cosco Kids and Monbebe. In this role you’re strategize and execute content programs for care givers of children (mainly parents) and those who give baby gear as gifts. Baby gear is confusing and sometimes an intimidating space. Our brands want to help care givers with the right solutions for their needs across the right mix of channels, platforms, and formats.
ABOUT YOU
The ideal candidate will have experience in strategizing, planning, and executing digital content marketing programs across social media and web platforms, as well as playing active role in creating content or partnering with others to do so. The right candidate will define opportunities and then create and deliver content that ranks in search, drive conversation, and compel shopping actions for our brands. You are not risk adverse; you embrace it. You have a passion for storytelling. You are an action-oriented who is comfortable with “the gray” and sharing a point-of-view on a business challenge.
Responsibilities
• Across brands define content marketing opportunities for each of our brands and categories, creating a common ‘toolbox’ of content strategy + tactics to be leveraged in unique ways by each brand across blog, audio, social and other mediums
• Follow brand guidelines to plan and execute content that aims to inspire, inform, and entertain our audience – and drive conversation, shares and shopper traffic
• Pitch and execute content ideas to brand and channel marketing colleagues
• Adopt the brand voice when responding to consumers
• Schedule and publish daily social media content across channels using social media management tools such as Sprinklr and Bazaarvoice/Curalate
• Assist with crafting and executing annual, quarterly and monthly plans with brand and retail marketing teams
• Working alongside the Social Media Specialist, internal brand partners, and external agencies, manage influencer lists and campaigns
• Build influencer lists and assist with management of day-to-day influencer campaigns
• Play a role in identifying and securing partnerships with like-minded brands for co-branded promotion
• Keep a pulse on trending topics, competitor and like-minded brand content, and industry news to inform our content marketing strategy and react quickly
• Collaborate with cross-functional partners such as brand managers, creative, and DTC teams as well as external agencies
• Conduct other administrative duties as needed
Education, Experience and Skills
• Bachelor’s degree with preferred major or background in Marketing, Advertising, Visual Arts, Writing, Psychology
• 5+ years experience in social, search and/or digital content marketing
• Organized and creative with a strong desire to continue learning
• Understanding of SEO, content, and social media marketing – and how it contributes to overarching business goals
• Experience with social platforms like Instagram, Facebook, Pinterest, YouTube, TikTok, and others
• Experience with content planning and publishing platforms – blog, video, etc.
• Digital graphic design and copywriting preferred
• Basic knowledge/awareness of platforms like Sprinklr, Curalate, Bazaarvoice, Power Reviews, Product seeding preferred
• Microsoft Office 365 proficiency
• Excellent writing, reporting and analytical skills
• Highly motivated and able to adapt to a fast-paced working environment
• Willingness to learn new marketing platforms and tools as our strategy and program evolves
Dorel Juvenile
As the Brand Manager you will manage and evolve Dorel Juvenile’s portfolio of brands. You will be part of a team of marketers focused on the strategy, development, and execution to achieve revenue and profitability targets for the US across digital, social, public relations, influencers, and trade marketing. You must have a clear passion for the consumer, strong marketing fundamentals, a demonstrated ability to champion and drive ideas from inception to execution, and a desire to drive impact and action resulting in brand growth. You will also partner with internal and external cross-functional teams to develop and implement integrated consumer and retail programs ensuring executional excellence while managing brand programs on time, in full, and on budget.
Key Responsibilities:
• Lead development and execution of fully integrated marketing and promotional strategy and plans against our key products within the portfolio working in partnership with internal teams (e-com, media, trade marketing, etc.) and external agencies to meet objectives
• Develop project briefs for submission to creative groups (internal and external) for the development of US needs to supplement toolkits for local market activation
• Take the lead on facilitating the commercialization of key deliverables to support product introductions and refreshes
• Partner with digital and social teams to maintain an optimal digital presence across all owned and 3rd party channels including website, social, and eCommerce platforms. Own the social strategy, copy approval, and activation calendar.
• Assisting in the design of retail packaging and in the creation of in-store marketing displays, POP and Co-op marketing executions
• Partner with ecommerce and omni team on new product launches to drive consideration to conversion and set us up for success to meet sales goals
• Enable trade marketing and sales team, providing them all necessary assets to ensure successful sell into customers
• Manage the flow of content on the digital shelf utilizing the preferred software sharing platform (Salsify)
• Champion research to assess current brand positioning, competitive landscapes, industry trends, and market share to develop a strong sense of strengths, weaknesses, and opportunities to improve brand health and positioning
• Manage invoice and purchase order tracking supporting the team in managing the marketing budget by brand.
• Manage project workflows and ongoing cross functional communications to drive brand excellence
Education, Experience and Skills:
• Bachelor’s Degree required
• 6+ years of experience in marketing or general management, along with 2+ years managerial experience working in a complex cross functional environment, Salsify experience a plus
• Retail/Wholesale experience required, and juvenile experience a plus
• Demonstrated experience with implementing digital marketing initiatives that will scale to support the requirements of a growing organization with multiple brands.
• Demonstrated managerial finance ability (Finance/controlling experience a plus)
• Proven track record of effective marketing campaign planning and execution leading to positive brand growth
• Demonstrated ability in effectively collaborating and guiding cross functional teams and outside agencies
• Strong analytical skills: ability to link strategies and objectives to develop a plan
• Ability to work independently, and solve problems by leveraging multiple function support
• Superior presentation skills, both in development of compelling stories and in presenting them at all levels within partner, customer, and internal organization
• Excellent communication skills
• Ability to multitask and time manage in a complex and ever-changing environment
Dorel Juvenile