Open Jobs:
We are looking for an energetic, articulate Senior Analyst Relations Manager to run our public relations and analyst relations programs. This is a great opportunity for highly motivated communication professionals to join a growing team, and to tell our corporate, product, technology, and innovation stories in key influencer channels. Thought leadership, including executive thought leadership, is a key aspect.
As a Senior Analyst Relations Manager, you will be responsible for driving visibility and positive press coverage through developing narratives and stories that resonate, building and owning relationships with key journalists in the business, trade, and technology media outlets. As part of this role, you will be responsible for managing the PR agency team to monthly and quarterly results.
In addition, the Senior Analyst Relations Manager with being responsible for driving meaningful relationships with analysts that add value for us, our customers, our prospects, and other key audiences. You will drive our participation in key research reports, and events, and engage analysts in thought leadership activities ensuring that we are briefing analysts in detail at key milestones in our product development cycles.
Critical to this role is experience in creating and telling technology innovation-led stories to media, analysts, and other influencers, and a track record of delivering results.
Internal communications, social media, and other traditional communications programs will be a part of this role as well.
Responsibilities:
- Develop and own key media, analyst, and influencer relationships that will drive positive influence and coverage.
- Develop stories and narratives that have an impact, are unique, and have a purpose.
- Create a unique point of view for the company in its work with key influencers.
- Drive relationships with key analysts that influence customers and prospects.
- Write press releases, pitches, and other materials for driving PR and AR.
- Manage PR agency relationships and team, including results.
Requirements:
- Excellent written and verbal communication skills.
- Must have hands-on senior writing skills.
- 5 – 10 years of PR/AR experience in supply chain enterprise software.
- 5 – 10 years of experience in logistics/supply chain
- BA in communications, journalism, or related field.
- Articulate storyteller with a passion for finding a unique and differentiated angle to drive coverage.
- Experience creating content, messaging, and stories for media, analysts, and other influencer audiences.
- Proven track record of driving press coverage and positive results, including managing an agency relationship.
- Proven track record of working with industry analysts, like Gartner & Forrester, in particular building up/creating an analyst relations program.
- Pleasanton office (M-Thursday), home office Friday.
Blume Global
As a Product Marketing Manager at Blume Global, a WiseTech Global company, you are responsible for the global go-to-market strategy for offerings within our digital supply chain platform. These include International and Domestic Transportation Management Solutions. You are responsible for developing targeted product messaging and positioning, value propositions, thought leadership, analyst relations and marketing/sales enablement programs to sell into various market categories. You collaborate with a number of internal teams, including marketing, sales, and product management, to drive adoption of our offerings by supply chain professionals located globally. MUST have strong knowledge/experience in Shipping and/or Rail industry.
Ideally, you are a strategic thinker, highly collaborative, organized and passionate about our solutions. You thrive on delivering with urgency against aggressive targets and shifting priorities, and you have the ability to understand, translate and communicate complex capabilities into tangible business benefits and value propositions.
Summary Key Focus Areas:
- Market Position – develop product positioning and messaging that is clear, defensible and differentiates the product in the market
- Market Intelligence – be the expert on the buyers, how they buy and their buying criteria; be the expert on the competition and how to beat them
- Product Launch – plan the launch of new products and releases and manage the cross-functional implementation of the plan
- Determine product-specific GTM strategy
- Sales Enablement Content – communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process
Responsibilities Include:
- Develop the buyer’s journey, define key offers and determine go-to-market strategies, plans and programs
- Drive key product launches within the relevant customer segment and industries
- Acquire deep insight into the markets with respect to customers, trends and competition
- Leverage key customer insights and data to develop accurate, relevant and impactful messaging, and work with internal teams to ensure its implementation across all channels
- Create customer personas/profiles, and identify and promote key use cases, that will help inform all messaging and marketing activities
- Create go-to-market collateral, sales material and competitive intelligence information to drive demand and enable the sales team; partner closely with cross-functional teams to deliver launch and campaign assets
- Build relevant sales plays, and support the enablement team in global sales training efforts
- Turn customers into key evangelists; manage customer reference pipeline, leveraging the existing customer base to speed the sales cycle
- Be a subject matter expert and evangelist for the product through social media amplification, analyst and public relations programs.
Summary Skills and Qualifications:
Product Marketing, Understanding the Customer/Markets (Shipper and/or Rail), Analyst Relations, Competitive Analysis, Sales Planning, Team Collaboration.
Requirements:
- 5 years product marketing for enterprise software solutions, Transportation Management Systems ideally
- 5+ years of operations background in one of these 2 industries; Shipper or Rail
- Energetic evangelist with a passion to drive market adoption of our products, a great storyteller
- Expertise in written and interpersonal communications
- Strong collaborator and self-starter with the ability to assess and respond to competing and changing priorities
- Analytic mind & strong problem-solving capabilities with a proven ability to analyze concepts, strategic opportunities and competitive threats
- Flexible and adaptable to changing priorities and deadlines
- Excellent organizational skills and a focus and attention to detail
- Presentation skills to communicate complex subjects to C-level executives, including public speaking
- BA/BS required or equivalent in marketing / communications related discipline
Blume Global
Blume Global, a WiseTech Global Group is looking to hire a Product Manager is responsible for defining, researching and documenting the specific product requirements that meet the market and strategy needs. Product Manager with a specific focus on the next generation solution, analyzes current functionality, identifies additional requirements that address compelling business challenges, and defines detailed requirements. Should have knowledge of different mode of transportation, static and dynamic route planning, lead time calculations and maximum equipment utilization.
As Product Manager, you will:
- Be responsible for bringing new products and new functionalities for existing products to market
- Work creatively with a lot of passion and enthusiasm to define the requirements of world-class products for Blume Global
- Collaborate with people from multiple departments
Responsibilities:
- Familiarize yourself with the existing product line’s components and its potential impact on the market as a whole
- Define new requirements to be added to the product as part of multiple release cycles.
- Work on future roadmap, assess the approach/impact for development, and ensure that actionable work is always available for engineering team.
- Work with Business Analysts and the Engineering Team very closely to translate the business requirements into system/functional requirements so that the team can design and build the product.
- Translate technical requirements into work backlog and ensure that appropriate level of detail is available: Business need/ Technical approach/ Acceptance Criteria/ Key QA test cases
- Work closely with the Engineering team to ensure that the features being developed meet the customer/market need
- Work closely with Professional Services to ensure that the team is positioned to successfully train/implement new features
- Act as a flexible member of the Scrum team – facilitate conversations, clarify requirements, pitch in on analysis / development / troubleshooting / testing / accepting work – to help ensure deadlines are met.
- Keep track of new functionalities being added as part of the Product Release cycles and maintain expertise of the product.
Qualifications:
- 5+ years of Product Manager experience with Transportation Management Software and strong knowledge of Supply Chain domain.
- Be able to work independently and pro-actively, with strong motivational skills
- Excellent team player who is able to collaborate very well with Engineering and Product Management Team.
- Comfortable conversing with both highly technical or highly business-oriented audiences
- Ability to clearly and succinctly organize thoughts and ideas and convey them to others in their language
- Ability to query, manipulate and analyze data
- Solid working experience with Agile Development Methodology – Defining Epics, Writing Stories, etc.
- Strong communication and organization skills. Strong attention to detail
- Pleasanton, CA office: M-Th, Friday – home office (if not driving distance to Pleasanton, CA area, you must relocate to the Pleasanton, CA area)
- Salary Range: **$110,000 – $130,000 per year **
Blume Global