Open Jobs:
Marketing Manager – Tech – London – £50,000
Our client, an innovative tech company are looking for a Marketing Manager to join their organisation.
THE ROLE OF MARKETING MANAGER:
⦁ Design and build of nurture streams within the automation platform to create leads and conversation starters for the sales teams
⦁ Key contributor to the content programme to include research, opinion pieces, interactive whitepapers, videos, blogs, FAQs, podcasts, demos, and website content
⦁ Analysis, segmentation, and customer dashboarding across the Group
⦁ Drive an ABM initiative to facilitate cross-sell across the group
⦁ Execution of customer communications around the launch of the brand.
⦁ CRM reporting on lead volumes, pipeline, closed won deals and win/loss analysis.
⦁ Create and execute activities to facilitate this including:
⦁ Customer events
⦁ Breakfast/customer briefings
⦁ Digital initiatives (roundtables, webinars)
⦁ Other customer and prospect initiatives
THE IDEAL CANDIDATE FOR THE MARKETING MANAGER ROLE:
⦁ Entrepreneurial and analytical in approach with a can-do attitude!
⦁ Strong communicator/ influencer with demonstrable experience of partnering with sales leadership.
⦁ Three plus years in a B2B marketing role.
⦁ ABM experience preferred.
⦁ Advanced CRM knowledge.
⦁ Experience of marketing automation platforms useful
Miller Byrne