Miller Byrne

Marketing Manager – Tech – London – £50,000

Our client, an innovative tech company are looking for a Marketing Manager to join their organisation.

THE ROLE OF MARKETING MANAGER:

⦁ Design and build of nurture streams within the automation platform to create leads and conversation starters for the sales teams

⦁ Key contributor to the content programme to include research, opinion pieces, interactive whitepapers, videos, blogs, FAQs, podcasts, demos, and website content

⦁ Analysis, segmentation, and customer dashboarding across the Group

⦁ Drive an ABM initiative to facilitate cross-sell across the group

⦁ Execution of customer communications around the launch of the brand.

⦁ CRM reporting on lead volumes, pipeline, closed won deals and win/loss analysis.

⦁ Create and execute activities to facilitate this including:

⦁ Customer events

⦁ Breakfast/customer briefings

⦁ Digital initiatives (roundtables, webinars)

⦁ Other customer and prospect initiatives

THE IDEAL CANDIDATE FOR THE MARKETING MANAGER ROLE:

⦁ Entrepreneurial and analytical in approach with a can-do attitude!

⦁ Strong communicator/ influencer with demonstrable experience of partnering with sales leadership.

⦁ Three plus years in a B2B marketing role.

⦁ ABM experience preferred.

⦁ Advanced CRM knowledge.

⦁ Experience of marketing automation platforms useful

Miller Byrne