Typhur

We are currently seeking a video creative director with a substantial following on social media platforms, specializing in video content creation within the cooking industry. As part of this role, you will also have the opportunity to take on a part-time position as the Chief Marketing Officer , overseeing the promotion of video content across the entire market. Here is the JD for this position:

Responsibilities:

• Video Creation and Production: Take charge of creating and producing innovative and engaging cooking videos that showcase unique culinary techniques and processes to captivate the audience.
• Social Media Platform Management: Utilize personal social media accounts (e.g., YouTube, Instagram) and the company’s social media channels to actively promote and share your creative cooking videos, attracting fans and viewers.
• Expertise in the Cooking Industry: Keep abreast of trends, technologies, and emerging dishes within the cooking industry to provide valuable information and innovation in your video content.
• Marketing Promotion Strategy: As part-time CMO, develop and execute marketing strategies related to video content creation that enhance brand exposure and maximize promotional impact.
• Team Management and Coordination: If required, supervise and guide other members of the team to ensure smooth execution of video creative and marketing initiatives.

Requirements:

• Expertise in the Cooking Industry: In-depth knowledge and passion for the cooking industry, familiar with a wide range of dishes and culinary techniques.
• Video Creation and Editing: Proficient in video creation and editing skills, capable of using video editing software and related tools for content creation and post-production.
• Social Media Platform Experience: Demonstrated presence and active engagement on social media platforms (such as YouTube, Instagram), showcasing your creativity and cooking videos.
• Marketing Promotion Experience: Possess a certain level of marketing promotion experience, capable of devising and implementing marketing strategies related to video content creation.
• Creative Thinking and Communication Skills: Excellent creative thinking and communication skills to translate ideas into captivating video content and effectively interact with teams and audiences.
• Candidates with a video social media account with a follower count of 10,000 or more will be given priority consideration.

Typhur

About the Role

Typhur is hiring a skilled Content and Social Media Manager with a passion for creating compelling content and an eye for aesthetics. As the Content and Social Media Manager, you will be responsible for developing and executing social media strategies, creating and curating engaging content, and managing social media content across a variety of social platforms to cultivate and deepen those relationships, with the ability to moderate online and offline conversations with our community. This position reports to the Head of Marketing and you will work closely with the marketing team to ensure consistent branding across all channels.

Our ideal candidate will have some experience in content creation, food styling, videography and photography. This is an exciting opportunity for a highly-collaborative and creative storyteller who is passionate about food, cooking, and smart kitchen appliances.

Ultimately, you should be able to act as the face and voice of our brand and manage all community communications and content.

Key Responsibilities

• Develop social media strategies and content plans to engage, maintain, and grow the community across owned social and crowdfunding platforms, including managing a robust content calendar through Hootsuite.
• Own Typhur’s social media channels, including but not limited to Facebook, Instagram, Twitter, Tiktok, Youtube, and Pinterest, and identify opportunities with current and emerging social media platforms.
• Engage directly with customers, influencers and ambassadors, facilitating meaningful and authentic two-way communication and responding to questions, comments, and requests. Manage our influencer and ambassador program and UGC assets creation.
• Create and curate engaging content for all social media channels, including Facebook, Twitter, Instagram, and TikTok.
• Create high-quality, visually appealing content for social media, website, and other marketing channels, including photography and videography.
• Edit and post-process photos and videos to ensure consistency and quality.
• Collaborate with chefs, food stylists, and other team members to develop visually stunning food content.
• Develop and maintain a content calendar, ensuring content is planned and scheduled in advance.
• Work closely with the marketing team to ensure consistency in branding across all channels.
• Stay up-to-date with social media trends and best practices, continuously improving content and strategies, and advise internal teams on industry best practices.
• Share feedback and insights from our community that can inform our overall product, marketing, and customer engagement strategies. Identify, evaluate, and report performance KPIs with a strong understanding of which measurements align with business goals.
• Work closely with product design to understand the details of new features/content and partner with content creation resources to ensure effective communication with consumers.

Requirements

• 3+ years experience in managing social media and communities, and digital marketing.
• Bachelor’s Degree in Marketing, PR, Communications or related field, or equivalent experience.
• Deep knowledge of the social media landscape and functionality of social platforms, including Facebook, Instagram, TikTok, and YouTube, and other emerging platforms.
• Understanding of social media metrics – ability to collect, analyze, and use social data to inform decision making to increase the effectiveness of social media campaigns.
• Proficient in Adobe Creative Suite, including Photoshop, Lightroom, and Premiere Pro.
• Ability to create visually stunning content, with a strong eye for detail and aesthetics.
• Proficiency in social listening tools is a plus.
• Hyper-organized and detail-oriented. Excellent written and verbal communication, as well as copywriting skills.
• Motivated self-starter who is adaptable to changing priorities and able to manage multiple projects and responsibilities in a fast-paced environment.
• Highly-collaborative with teams and partners.
• Passionate about food and cooking.
• Experience in e-commerce/B2C business is a plus.

Benefits

Our Appetizers

• Hybrid/flexible work

• Flexible PTO

• Generous core benefits

• 401k matching

• An engaging, food-filled work environment with a creative team of culinary enthusiasts

Typhur