Initiative

Business Overview

Initiative is different to other media agencies.

Initiative unlocks business growth for the world’s most ambitious brands. We believe in the power of media to reshape our industry and orchestrate a brand’s entire HCP and consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Initiative builds Fame & Flow for Healthcare brands like J&J, Merck, Gilead, AZ, Teva, Cigna, and non-Healthcare brands like Nike, Amazon, LEGO, and T-Mobile.

Media responsibility is at the forefront of everything we do, whether it’s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability. Our agency celebrates diversity in an inclusive environment where all of our 6,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.

Position Overview

As a Health Strategy Director, you are responsible for the creation of the strategic direction a brand will take in communications to achieve their business goals. You are responsible for helping to lead Pharma clients, strategize, produce and make sense of the key cultural, healthcare landscape, human behaviors, and market intelligence required to design the best possible holistic communications plan to deliver on that task. This work should be held up as best practice both within the agency and externally – recognized by winning awards and client scores. Your client responsibility would be to engage in an advisory capacity and deliver strategic recommendations.

You have a passion for people, brands and ideas and an insatiable curiosity for culture in every sense. You will be asked to produce work that drives re-appraisal of communications and what media can do in the world, and your work should be seen as driving the agency forward. Creative thinking, sound presentation skills & leadership behaviors are critical in delivering success in this role.

You are responsible for ensuring that the Strategists’ work is strong and always progressing. That it has considered all human, category and culture trends, helping them to think about new ways to respond to a brief and encouraging them to work – with you – alongside the Analytics, Communications Design and Client teams to deliver better, smarter and more innovative work.

Responsibilities

• Maintain excellent client relationships & understanding of the clients’ key business and challenges
• Be the knowledge expert with solid understanding of Pharma, Prescription drugs, marketing
• Have previous knowledge of professional media channels directed to Healthcare Professionals
• Deliver innovative thinking that inspires leading edge solutions and award-winning breakthrough work – best in class work as standard (internally & externally)
• Demonstrate a good understanding of consumers & their behaviors, backed by usage of qualitative and quantitative tools/research to develop applicable insights into the consumer connection with the brand
• Drive usage of the Cultural Analytical Process/Tools to help teams find new insights that unlock growth
• Identify, develop & oversee the delivery of unique and innovative strategies to deliver the client’s desired results
• Lead ideation team sessions in conjunction with the Communications Design team and relevant SBUs to generate creative & compelling communications ideas
• Clearly demonstrate how the strategy delivers on the business needs, including development/alignment on measurable client & strategy business KPIs

Required Skills and Experience

• At least 3+ year of healthcare / Pharma experience, especially in key therapeutic areas like Oncology, Immunology, Neurology, Rare Conditions, building strategy and tactics
• Experience working in or collaborating with a media planning team (either internally or in a partner agency) or Healthcare consulting or Healthcare Communications or Research
• Deep Audience profiling capability, rational, emotional, and behavioral, extracting insights using multiple data sources,
• Ability to think differently: creative & adaptive, entrepreneurial, independently minded; deeply immersed in cultural understanding and driven by a desire to know more the world / to better understand people’s motivations & behaviors in the shifting landscape.
• A great story teller – build engaging ppt decks and present confidently to senior clients
• Be the trusted ally of integrated teams and clients, maintaining the Fame and Flow of Brands and Voice of the Customer

Desired Skills and Experience

• 6+ years in integrated planning role in media, creative, or other communications discipline (digital, content, innovation, social, activation/sponsorships)
• Confidence in audience segmentation – the ability to develop and profile audiences for strategic opportunity.
• Knowledge of key media tools such as Kantar Pro/ IPSOS/ MRI/Simmons (survey dashboards), comfort in resources such as Mintel, WARC
• Knowledge of media landscape and key publishers, partners, and vendors, especially endemic health channels for HCPs and Patients
• Experience in (or interest in) managing and developing junior talent

We See You

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.

We See You at IPG Mediabrands.

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email [email protected].

About IPG Mediabrands

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.

Initiative

Business Overview

We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Initiative builds Fame & Flow for brands like Nike, Amazon, Merck, and T-Mobile. Media responsibility is at the forefront of everything we do, whether it’s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability. Our agency celebrates diversity in an inclusive environment where all of our 6,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.

We make a promise to our people that we double down on seeing, celebrating & elevating all the things that make you, uniquely you. And just as we do for our brands and clients, we connect our people to the journeys that matter in building a meaningful career.

There are four I’s in Initiative and these represent our core values and behaviors.

• INDIVID[YOU]ALITY – you bring your genuine and unique self to and into the work, every day.
• INSTINCT – you’re tuned in and armed with intelligence; you have a bias for action – shit happens when you’re around.
• IMPACT! – you care deeply about the impact you have on our clients, their customers, our community, the media landscape and our world at large.
• IMAGINATION – your ability to imagine and bring to life the ideas, solutions, and the future of Initiative, makes us THE create media agency in the world.

Position Summary

Results oriented, Project Manager with a proven track record of successfully managing matrixed projects within the MarTech, eComm, Analytics and Digital Innovation space. Must be adept at defining clear objectives, determining necessary steps required to achieve objectives, timeline development, account management, client relationship management, budget administration and custom solutions delivery for large, complex clients. Successful candidate will be an excellent communicator who excels at problem solving, is comfortable in the unknown and is able to actively engage and collaborate with cross functional teams on various projects.

Responsibilities

• Scope, plan, organize and execute cross craft (business unit) and cross agency (Initiative and KINESSO), cross organization MarTech, Analytics & Digital Innovation projects flawlessly
• Define clear project objectives and KPIs and determine necessary resources and steps to achieve objectives
• Manage media learning agenda and experimentation schedule
• Ensure test constructs are meeting qualifying criteria are met for experiments
• Ensure timely launch, managing optimizations and the appropriate re-testing or application of test results
• In-flight visibility into maturity of experimentation
• Manage experimentation outcomes and integration into strategy work (success) and deprioritization
• Identify areas of potential risk and implement risk mitigation strategies on all assigned projects
• Leverage and steward usage of workflow tool (Asana), to drive project visibility and collaboration, and drive task efficiency and accountability
• Set deadlines and hold teams accountable for delivering against defined deliverables and deadlines
• Investigate, analyze and solve problems and remove roadblocks to success as they arise
• Evaluate project performance and continually optimize for future enhancements
• Provide project governance as necessary with status meetings, recaps documents, workback schedules, RACI, meeting cadence

Required Skills & Experience

• 5-8+ years of project management experience within Media, Analytics or Operations
• Solid understanding of MarTech, eComm, Digital Innovation and Measurement as well as 1st Party Data
• Equal ability to perform autonomously, as a team leader, and as a collaborative cross- functional team player who is responsive to feedback
• Detailed oriented with excellent organizational, written & verbal communication, decision-making, analytical, and problem-solving skills
• Experience working within an agency environment and adept at prioritizing, multi-tasking, and managing concurrent projects in fast-paced, deadline-driven environments.
• Familiar with marketing communications strategy and processes, across all channels
• Demonstrates thought-leadership and has a positive approach to identifying solutions
• Ability to drive clarity and collaboration in a multi-stakeholder environment
• Exceptional interpersonal and collaborative skills across peers and client teams
• Demonstrated ability to manage cross discipline projects and workflows with senior and junior stakeholders internally and with clients
• Ability to simplify the complicated and determine the most effective and efficient path forward
• Deep knowledge and experience building and managing projects and teams in usage of PMO tools (e.g. Asana, Google Docs, Tableau, Excel, PPT, SharePoint, Salesforce)
• Initiative does not require candidates to have a college degree

Desired Skills & Experience

• High Volume CPG Experience a plus

We See You

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.

We See You at IPG Mediabrands.

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email [email protected].

About IPG Mediabrands

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.

Salary Range

$110,000 – $125,000 USD

Initiative

We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Initiative builds Fame & Flow for brands like Nike, Amazon, Merck, and T-Mobile. Media responsibility is at the forefront of everything we do, whether it’s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability. Our agency celebrates diversity in an inclusive environment where all of our 6,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.

There are four I’s in Initiative and these represent our core values and behaviors.

• INDIVID[YOU]ALITY – you bring your genuine and unique self to and into the work, every day.
• INSTINCT – you’re tuned in and armed with intelligence; you have a bias for action – shit happens when you’re around.
• IMPACT! – you care deeply about the impact you have on our clients, their customers, our community, the media landscape and our world at large.
• IMAGINATION – your ability to imagine and bring to life the ideas, solutions, and the future of Initiative, makes us THE create media agency in the world.

Company Perks:

• Discretionary Unlimited Vacation Time – Unlimited DTO / PTO
• Baby Bonding Leave (6-month parental leave + up to 10K in family planning
• reimbursement)
• 1K Cultureship – grant to support our employees’ passions and talents as we feel it
• will contribute to bringing their whole selves to work
• Employee Appreciation week (1 week off during August for us to relax and enjoy
• summer)
• We also offer various perks and discounts (ex. Gym discounts, ticket discounts,
• etc.)
• Winter Break – Closed off between Christmas and New Years
• 401K Match up to 6%
• Benefits (Medical, Dental, Vison, Life Insurance) – 1 month from date of hire
• # Paid Holidays / Bonus Holidays
• 1 Wellness Day per Month (any day off during the month of your choosing for you
• to enjoy and relax)
• Lucrative Referral Bonuses

Position Overview

As Group Director, Media Planning (Video/ Digital) you are at the forefront of bringing the next generation of planning to life. As the Design leader of your client group, you are ensuring the adoption and adherence of communications design principles across your client base, ensuring your team consistently delivers best in class idea led, culturally empowered communications ecosystems that drive effectiveness.

Responsibilities

• Act as lead design counsel for clients at key periods (e.g. annual planning) or across key projects (eg. New launches)
• Responsible for communications design product excellence across major planning initiatives across designated client base
• Lead the team’s adoption of best-in-class communications design approaches and innovation, and adherence to planning process
• Oversee collaboration with external partners (creative agency), and internal strategy and partnerships teams through the planning process to ensure creative excellence, strategic fit and commercial feasibility of the Connections Design approach
• Oversight of connections architecture development, analytics strategy and ecosystem delivery across owned, earned, shared & paid (OESP)
• Responsible for best-in-class quality and consistency of every output from the communications design client team they oversee, in line with the communications design discipline vision
• Responsible for ensuring profitable integration of Specialty Business Unit (SBU) leadership within design team
• Oversee opportunities to grow scope to appropriate communications design staffing levels and up-leveled talent on client assignments
• Manage the product outcomes for new business efforts across pitches for Communications Design resource, including casting talent, running brainstorms, and integrating with partnerships & SBU’s

Required Skills and Experience

• Experience within the Entertainment industry
• Experience in an integrated planning role in media, publisher / vendor, or communications discipline (digital, content)
• Experience with high budget clients that participate in the linear video and CTV Upfront
• Skilled at utilizing tools for optimizations
• Excellent communication skills both written and verbal
• Proven ability to develop and maintain high level professional relationships with senior clients, colleagues and vendors
• Strong organizational, analytical and leadership skills
• Strong experience/involvement in new business planning and presentations skills
• Initiative does not require candidates to have a college degree

Desired Skills and Experience

• 10+ years relevant experience with 5+ years leading, managing and motivating a team
• Category or audience experience as relevant per assignment
• Ability to lead strategic thinking for integrated marketing communication plans encompassing traditional and non-traditional media strategies
• Ability to ensure consistency and best practices across all projects; strong project management skills
• Ability to assess client needs for utilization and development of planning and research tools and resources

_____________________________________________________________________________________________

We See You

We embrace diversity, and our responsibility to maintain an inclusive environment is core to our culture and values. We see diversity of people and experiences as fuel for creativity and innovation needed to bring about the best experiences and services. A diverse workforce means we can grow together, be better problem solvers, and bring about long-term, meaningful change where we will achieve above and beyond our business goals. We are better together.

When you join Mediabrands, you join a global community and are valued for who you are – your lived experiences, the contributions you make, and the distinct perspectives you bring. Here, what you think and who you are is just as important as what you do. As we recruit, we are dedicated to looking beyond what a resume can show. If you think you’d be a great addition to the team but don’t have the exact experience or skills, we encourage you to apply and share your unique background with us. We see you at Mediabrands.

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

The salary range for this position is $xxx to $xxx. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.

Employment Transparency

It is the policy of Initiative, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodation may be provided to enable individuals with disabilities to perform the essential functions.

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Initiative, please email [email protected].

About Mediabrands:

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). Mediabrands manages approximately $40 billion in marketing investment globally on behalf of its clients and provides strategic services and solutions across its award-winning, full-service agency networks UM and Initiative and through its innovative marketing specialist companies Reprise, Magna, Orion, Rapport, Healix, Mediabrands Content Studio and the IPG Media Lab. Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors. The company employs more than 13,000 marketing experts in more than 130 countries representing the full diversity of humanity. For more information, please visit our website: www.ipgmediabrands.com.

Initiative