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Digital Producer
Yun Hai Taiwanese Pantry (yunhai.shop) is a distributor and retailer of artisanal pantry ingredients from Taiwan. We are mission-driven to bring awareness to Taiwanese identity, culture, and products, and have been featured in publications such as Bon Appetit and Eater. We started as an e-commerce business in 2019 and opened our first brick-and-mortar store in Brooklyn in 2022.
We are hiring a Digital Producer to assist our CEO with the production of marketing assets and storytelling content about our products, vendors, Taiwanese ingredients, cooking, and culture. This person will be responsible for content creation for all our marketing channels, including social media, newsletter, email, and in person events. Our digital producer is also responsible for product launch planning and execution.
You are a content specialist with a strong visual sense. You are organized, detail-oriented, adaptable, a quick learner, mindful of deadlines, and able to exercise sound creative judgement. You have an expert level of knowledge of creative production tools, such as Adobe CS and Figma. You are also deft at managing creative projects to timeline and budget, while producing highly original creative work. You are resourceful–with a knack for problem solving on a dime–and future forward–with a strong aptitude for planning long-lead projects. Your verbal and written communication skills are excellent, and you have a knack for creating positive, collaborative, creative work environments. You are also tech-savvy, with an ability to adapt to changing systems, as well as create them.
This is a full-time position based in Bushwick, Brooklyn. It’s an in-office role with flex time, to be discussed. Salary range is $50-60k, based on experience.
Responsibilities
Product Launches
- Plan and coordinate the creation and delivery of launch assets according to timeline and budget (photoshoots, social media content, video, copy)
- Input into go-to-market content strategy
- Provide web and store teams with new launch material
- Audit and QA content and asset applications
Social Media and Email
- Plan and execute social media calendar throughout the year
- Commission and create posts and reels as needed, in collaboration with the team
- Coordinate with external creators to ensure high quality content is produced in a timely fashion
- Input into social media strategy across all channels, in accordance with company goals
- Assist with the planning and production of newsletters
- Ensure brand voice and standards are upheld
Asset Production
- Coordinate photography and video shoots
- Duties include booking photographer, finalizing shot list, ensuring samples are ordered and delivered, and coordinating stylists and props
- Run in house photo and video shoots from time to time
- Maintain digital asset database according to naming and organizational conventions, including initial overhaul
Project Management
- Take briefs from internal teams
- Coordinate cross-functionally to uphold workflow, documentation and design standards
- Communicate content production status to entire team
- Prepare project proposals, budgets, and timelines
- Ensure all content is on brand and meets business goals and guidelines
Qualities
The ideal candidate…
- Has a strong sense of design and aesthetics
- Has a creative background
- Is familiar with a variety of creative production tools
- Has a high level of familiarity and facility with social media channels
- Is detail and timeline oriented, but also adaptable to the changing needs of evolving creative projects
- Loves to get (and stay organized), creating efficient and rewarding workflows for empowering fast and high quality creative work
- Is comfortable and quick with project management and creative software such as Asana, Airtable, Figma, Slack, Adobe, and Notion
- Is an excellent verbal communicator and listener, with an ability to frame and present work within different contexts, from internal planning reviews to external design reviews
- Has strong written communication skills
- Is flexible and can adapt to changing needs, requirements, and project pivots
- Is able to work independently and take ownership of work within a fast-paced entrepreneurial environment
- Is comfortable executing tactical daily tasks and contributing to big picture goals
- Has an interest in storytelling through food, culture, and design
Required Qualifications
- 3+ years of similar digital production work experience
- Knowledge of Google Suite and Microsoft Office (including Microsoft Excel)
- Profiency in Asana, Airtable, Figma, Slack, Adobe CS, and Notion (or similar)
- Ability to lift 20lb+ boxes with a handtruck (for samples)
- Ability to work in-person in Bushwick, Brooklyn based on business needs
- Authorization to work in the United States
Bonus Qualifications
- Passion and interest in Taiwanese food
- Working knowledge of Mandarin or Taiwanese
- 2-4 years of experience at an e-commerce or retail company
To apply, please email a resume and cover letter to [email protected].
Yun Hai Taiwanese Pantry 雲海嚴選