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POSITION SUMMARY:
A strong self-starter with experience managing top-tier video and mobile games. The Digital Product Marketing Manager is responsible for helping to develop and implement product marketing plans for all Yu-Gi-Oh! digital titles in various business models including F2P with Live Ops. Candidate should have solid business acumen, cross-functional leadership skills, experience working with licensors, ability to multi-task numerous projects, be highly organized and be a team player, and desire to manage the digital titles for one of the most successful TCGs in the world.
Responsibilities:
- Work with the Senior Digital Product Marketing Manager to develop comprehensive strategies and execute all aspects of the marketing plans for launch and post launch, including activities to support major updates and launch anniversaries, of the entire Yu-Gi-Oh! digital game portfolio.
- Oversee marketing asset development for digital titles, including creating and managing the asset calendar, managing external vendors, and managing approvals, including third-party approvals.
- Manage marketing creative and product copy by working closely with the Social Media team, development teams and external business partners.
- Manage the implementation of cross-promotional opportunities with other business partners, including first parties.
- Team Lead for Digital Card business in the development of and participation in Livestream events.
- Manage and measure all marketing activities through quantitative/qualitative research, digital reporting, and analysis to provide campaign performance and business insights.
- Build and maintain relationships with all first party: Sony, Microsoft, Nintendo, and Steam and obtain necessary approvals for all marketing-related activities to ensure compliance with licensors, first-parties, ESRB, etc.
- Work with Senior Digital Product Marketing Manager on direction for Social Media, Website and Influencer programs to grow our digital brands.
- Provide weekly reports outlining the progress of all marketing plans.
- Manage content rating board submissions to obtain Ratings in a timely manner.
QUALIFICATIONS & SKILLS:
- Experience with marketing licensed products.
- Strong understanding of digital marketing tools and techniques using SNS.
- Two or more years of work experience in digital marketing for mobile games or Apps.
- Must have good organizational skills and be very detail oriented
- Must be a self-starter, work well in a fast-paced environment, be flexible, and possess a can-do attitude and able to think two steps ahead.
- Personal initiative and sound business judgment required to identify, evaluate and respond to job needs.
- Must possess excellent project management skills to effectively track multiple deliverables across functional areas and timelines in a fast-paced environment
- Ability to think creatively, identify problems, and offer solutions
- Excellent oral and written communication skills to write product copy. Must be comfortable speaking to all levels of management.
- Professional, with exceptional interpersonal skills.
- Must be detail-oriented and demonstrate ability to multi-task in a high-stress environment.
- Proven ability to work with various personality types and work styles in a multicultural environment.
- Speaking multiple languages is a plus. English is required, and Japanese is a plus
- Strong presentation skills
- Passion for video games
REQUIREMENTS:
- Bachelor’s degree or equivalent work experience of at least 10 years.
- 4 to 6 years of experience in marketing video games, including mobile, live, and console games, and/or digital entertainment industries.
ADDITIONAL SKILLS THAT ARE A PLUS
- Experience with esports and influencer marketing activations
- Passion for the Yu-Gi-Oh! brand
- Creative writing skills
Konami Digital Entertainment