Houston Livestock Show and Rodeo

SUMMARY

The Social Media Coordinator must have a strong understanding of social and digital media outlets, with the ability to create tailored content for various social media platforms. Must be an outstanding writer, proofer and editor, with a keen attention to detail in all work assignments.

ESSENTIAL DUTIES AND RESPONSIBILITIES include but are not limited to the following:

• Work with the Director of Digital Media and Social Media Coordinator to execute the Show’s social media strategy for each platform (Facebook, Twitter, Instagram, TikTok and YouTube).
• Must be able to evaluate platform insights and provide strategy updates to the marketing team upon request.
• Responsible for the planning and distributing of content on the various RODEOHOUSTON social media channels, including images, video content and corresponding post copy.
• Maintain a year-round content calendar for organic social media posts and sponsored campaigns.
• Assist with the Show’s mobile marketing text message campaign, to include creating engaging trivia questions for the Showtime in-stadium text campaign.
• Coordinate and conduct the Show’s online contest efforts and manage the ticket and prize inventory for contests.
• Work closely with departments across the organization to assist in their social media specific responsibilities.
• Work with Social Media Coordinator to create weekly content for TikTok and Instagram Reels.
• Interact with social media followers and respond to comments and direct messages in a timely and customer-service focused manner.
• Monitor social media channels for industry trends.
• Attend RODEOHOUSTON events and produce live social media content

SUPERVISORY RESPONSIBILITIES

Individual may supervise student interns as needed to perform tasks and projects as assigned.

EDUCATION AND/OR EXPERIENCE

• Minimum 2-3 years of experience in social media and communications
• Experience managing multiple social media accounts
• Basic knowledge of Adobe Creative Cloud (Photoshop, InDesign, PremierPro) or similar digital media editing tools
• Experience using social media management tools
• Strong writing, copy editing and communications skills required
• Ability to work on a team and handle multiple projects simultaneously
• Ability to handle high priority and pressure situations
• Bachelor’s degree in communications, journalism or public relations
• Previous experience with a public relations or social media/digital agency preferred
• Proficiency in the use of the Associated Press Stylebook guidelines for editing
• Ability to meet deadlines and multi-task
• Knowledge of insights and data reporting preferred
• Photography experience is a plus

REQUIREMENTS

Position requires nights and weekend support during Rodeo and at other times throughout the year.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The employee may be required to sit, stand, climb, balance, stoop, kneel, crouch or crawl. During the Houston Livestock Show and Rodeo™ each year, the employee may be required to frequently walk to various places on the grounds of NRG Park. The employee may be required to lift and/or move 15 or more pounds and will be expected to work extended hours and weekends, especially during January – March of each year in preparation for and during the annual Show. While performing the duties of this job, the employee may be exposed to dust, chemicals and animals at various times.

Houston Livestock Show and Rodeo

SUMMARY

This position is responsible for the strategic development, design, functionality, organization and management of the Show’s websites and custom mobile applications.

ESSENTIAL DUTIES AND RESPONSIBILITIES include but are not limited to the following:

• Collaborate with design, technical and marketing teams to plan website and app development.
• Coordinate and manage, along with the marketing and communications team, the editorial and graphic content of the websites and app.
• Develop technical architecture of websites including user interface (UI) and user experience (UX) design that optimize and enhance the user interface and experience.
• Work closely with the Information Systems Division to manage a reliable, highly available, web application infrastructure, including cloud and dedicated solutions, firewalls, load-balancers, storage devices, content delivery networks, DNS records, SSL Certificates, etc.
• Implement industry standard design concepts in the website design while maintaining standardization and ease of maintenance, refreshing and ensuring accuracy and timeliness of information and images.
• Collaborate with the Social Media team to schedule, content create and analyze social media (Facebook, Twitter, Instagram, LinkedIn, TikTok) posts.
• Track metrics related to the effectiveness and efficiency of all social and digital platforms.
• Maintain current knowledge in industry trends and all applicable and emerging technologies, including scripting, web services, application security, authoring tools, graphic design tools, new development languages, and application stack.
• Work closely with the Audio/Visual Presentations and Broadcast Department to integrate video presentations and livestreaming into website and app.
• With the help of the Show’s editorial team, review, spell check and error check all web and app content prior to and after release, to maintain high level of quality.
• Suggest ways in which the website and app can be used to promote the Show and integrate better with the Show’s various audiences and stakeholders, and recommend industry trends and new technologies
• Plan annual budgets and conducts operations within the constraints of those approved budgets.
• Ability to work with and manage outside vendors.

SUPERVISORY RESPONSIBILITIES

Interns or seasonal contractors (one to two) as needed.

QUALIFICATIONS

Dynamic, self-motivated, creative and detail-oriented individual with experience and skills in website and graphic design and maintenance; expert level knowledge of Google Analytics; excellent writing skills; HTML editing, site development, and site management skills. Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION and/or EXPERIENCE

Associates or Bachelor’s degree from a college or university in a related field with strong communication skills and at least 5 years related experience and/or training. Preferred experience with live entertainment; music and concert industry; and/or professional sports.

COMPUTER SKILLS

• Great working knowledge of the Adobe Creative Suite

1. Dreamweaver
2. Illustrator
3. InDesign
4. Photoshop
5. Acrobat

• Experience with Microsoft Office software

1. Outlook
2. Word
3. Excel

• Oracle knowledge/experience a plus.
• A strong working knowledge of various content management systems such as DotNetNuke and WordPress.

OTHER SKILLS AND ABILITIES

Critical thinking, complex problem solving, reading comprehension, active listening, judgment and decision making, writing, programming, instructing, monitoring, speaking.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The employee may be required to sit, stand, climb, balance, stoop, kneel, crouch or crawl. During the Show, the employee may be required to frequently walk to various places on the grounds. The employee may be required to lift and/or move 15 or more pounds. Extended work hours required, especially during peak periods. Some travel required.

WORK ENVIRONMENT

The work setting is a busy, fast-paced, marketing and event environment, with strict and multiple deadlines, heavy computer usage and continuous need for public relations and communications.

Extended work hours as necessary, with several deadlines throughout the year, and extended work hours during Show.

Houston Livestock Show and Rodeo