Randstad

POSITION SUMMARY:

The Manager of Global CRM and Analytics will support the brand CRM and Consumer Insights function to embed consumer-centric thinking and insights to action across the brand and establish rigor in insights & data analytics.

He/she will develop and lead CRM reporting and analytics to identify market, consumer, channel and product pathway opportunities. The Manager of Global CRM and Analytics will be comfortable using and analyzing various business intelligence sources (syndicated data, market level data, CRM/client data, custom consumer research, social/digital analytics, retailer customer data, and consumer trends) to help influence decisions and action planning for both global and regional strategies that drive retail sales and growth. Primary source of data will be CRM/client data and sales information. He/she will also own the brand consumer count modelling to help inform our innovation and brand strategy and grow the brand business through customer acquisition and retention.

This role will work closely with cross-functional partners in Online, NA and China and Corporate CRM teams to optimize CRM strategy and high traffic moments; decrease 1x buyer rates, drive retention amongst key consumer targets and drive repeat of hero products.

This role is temporary starting ASAP lasting for approximately 6 months.

RESPONSIBILITIES:

• Develop CRM/client data standardized reporting and analysis with recommendations and present to team on a quarterly basis
• Perform in-depth consumer analytics to inform brand strategy and develop action steps that support key business objectives
• Analysis to support key affiliates (NA, China) in executing global CRM strategies (based on customer lifecycle, brand pillars, launch activity, hero focus) geared towards lowering 1X Customer Rate, increasing Retention & Spend and optimizing ROI on campaigns
• Partner with Regions, Affiliates, Online to align on strategies and to drive a multi-channel approach, including email strategy, direct mail, segmentation testing and Omni Loyalty Program
• Assist market with analysis/consolidation of CRM campaigns using control techniques and corporate reporting tools to measure success / ROI. Succinctly and clearly summarize and communicate results and learnings to optimise future campaigns
• Create competitive case study reports, sharing CRM best practices and learnings from outside the beauty industry to inspire innovation
• Partner with corporate marketing team to track customer behaviour and lifecycle with the brand; use learnings to develop communication strategies to maximize engagement and loyalty
• Develop insights by drawing information from diverse sources (competitive landscape, consumer journey, category, cultural, past performance, etc.) to connect the dots for fact-based recommendations that drive the business.
• Synthesize various data sources to help to drive business initiatives such as category reviews, new product launch and go to market processes
• Collate information for global consumer playbook on all planned CRM programs and activities using direct mail, email, mobile, in-store clienteling, events, partnerships, etc.
• Own and refine the Origins Consumer Count model, in close partnership with Corporate partners and key affiliates

QUALIFICATIONS

• 5+ years of experience in CRM and Consumer Analytics
• Passion for data-driven marketing and business intelligence across all channels; proven success in utilizing analytics to provide strategic recommendations and drive concrete action
• Passion for understanding what makes people tick in beauty, consumer products / retail
• Experienced in successfully managing agencies and consultant resources with demonstrated understanding of and proven implementation of analytics best practices
• Proven success driving CRM/eCRM and retail marketing strategies and implementing effective direct communication across channels.
• Should be well-grounded in direct marketing metrics, segmentation, data analysis and response measurement
• Entrepreneurial Resourcefulness (able to successfully operate with limited budgets and people resources)
• Analytical and strategic planning (makes quick, fact-based decisions)
• Strong relationship management and interpersonal skills (high EQ)
• Influencing skills (proven ability to persuade others towards an idea or goal)
• Complex problem-solving (create options, then converge)
• Innovative and creative thinking (always challenging status quo)
• Comfortable presenting to all levels of management and working within a matrix organization

Desirable: Experience with global brands including a growing China and Tmall business.

TECHNICAL SKILLS

Essential:

• Advanced skills in PowerPoint, Excel (Pivot Tables, VLookup, etc.)
• Passion for reading numbers, visual representation of data and story telling for actionable outcomes

Desirable:

• 5+ years of programming experience in SAS
• Proficient in SQL
• Experienced performing analytics, segmentation, and data mining using SQL, SAS or similar package

· Experience in Tableau

• Hands-on Experience in Campaign Management tools such as Adobe or SAS Campaign Management
• Experienced in CRM technology management, with an understanding of marketing and operational databases, segmentation and statistical modeling

Randstad

Job Summary:

We are seeking a Manager, Digital Content Producer for brand.com for a reputable beauty company. This role is temporary starting ASAP lasting until end of January 2024 with the ability to extend based on performance and the business needs of the team.

RESPONSIBILITIES

• Project Management: Spearhead creation and implementation of new digital content creation for highly visible editorial and product content for NA sites working seamlessly with senior brand stakeholders and partners.
• Maintain and update content for NA sites on an ongoing basis, collaborating closely with Digital Marketing and Creative partners for new launches and programs.
• Oversee new product launch process and setup ensuring accuracy and timeliness of all relevant ecommerce and brand content working with internal stakeholders.
• Create and communicate creative and technical requirements to appropriate internal and external resources.
• Proof and review of all creative deliverables to ensure functional specifications and requirements are met prior to release for site development.
• Manage product imagery process with creative operations working within stringent deadlines; oversee the subsequent organization and upload of imagery maintaining organization within image management platform.
• Maintain and oversee internal digital creative delivery and launch calendar.
• Diligently track and monitor live site content ensuring quality, standards and optimization guidelines are met.

QUALIFICATIONS

• 5-6 years digital production, creative services or content management experiences
• Minimum 3 years high volume, high velocity digital content experience
• Extremely detail oriented and quality assurance focused.
• Experience with online project management and enterprise collaboration tools
• Strong ability to independently prioritize and manage day-to-day requests and needs.
• Working knowledge and experience with website terminologies and best practices
• In depth experience and knowledge of content management systems and digital asset management platforms
• Understanding of creative assets and terminologies and tools; Adobe Creative Suite
• Strong ability to effectively and professionally communicate across various levels of the organization (written and verbal) including engineering resources, features teams, creative designers, ecommerce counterparts, and senior management.
• Motivated to proactively, creatively and independently problem solve and prevent issues to maintain site standards and brand alignment.
• Ability to successfully adapt to change based on business and market needs.

Randstad

Art Director

8-5 Monday through Friday, Remote but must be within 45 minutes of Parsippany

Pay Rate: 40-60 per hour depending on experience

Length: End of year

The Sr. Designer/Art Director partners with the Associate Creative Directors and Copywriters to establish conceptual and stylistic direction for marketing materials and campaigns (collateral, packaging, samples, POP, mini style guides, web, video, and other digital media). Responsible for providing creative solutions according to conceptual strategy, according to the GAF Style Guide. The ideal candidate is detail oriented and capable of providing creative solutions for a wide range of deliverables in a fast paced, creative environment. Understanding of Integrated Marketing and brand marketing is highly desirable.

Randstad