VISPARK

Content Strategy Director

About Spark Education Group

Spark Education Group is a fast-growing global online education company specializing in interactive live-instruction with small-group classes for kids. Our mission is to “spark passion for learning, ignite lifelong growth”. Since 2018, the company has attracted over half a million users worldwide and is backed by top global investors including KKR, IDG Capital, GGV Capital, Sequoia China, Carlyle, Northern Light Venture Capital and GSR Ventures.

Spark Education Group’s portfolio includes:

VISPARK, featuring Spark Math (a math curriculum combining Singapore Math with Common Core State Standards), and Spark Chinese (Chinese language learning curriculum)

Huohua Siwei (a Chinese-language online learning service)

Allschool (online marketplace connecting teachers and learners)

ClassPod (education platform enabling interactive live-instruction for small-group classes)

The Role

We are looking for a Content Strategy Director to join our Brand team. The ideal candidate has experience implementing a content strategy and leading a team to deliver high quality content from concept to production across a wide range of formats. It is necessary that you are passionate about the cross section of education and technology, able to understand the needs of parents, teachers, and young kids. It will also be important to have experience working across cultures, time zones, languages, and teams (though the output will be done in English). You will report into the Brand organization and lead a team of copywriters and translators, and cross-functionally with Creative Design, Product, and the Regional Business teams to drive growth.

Responsibilities

Be a key leader in developing and implementing the brand’s content marketing strategy

Determine how to create, promote and distribute relevant and valuable content to attract and engage customers

Develop hypotheses about what we should say, and endeavor to test those hypotheses and refine work accordingly; constantly measure the results of your work and strategize how to send even more effective messages

Oversee and coach the content creation and final output for marketing campaigns, including material for print ads and digital platforms

Ensure that content is appropriate for the our brand and campaign strategy

Ensure cohesive copy across channels; make sure we’re all telling the same story, and that that story’s working for us

Collaborate with marketers, producers, product managers, creatives, and other internal and external partners on cross-functional projects

Immerse yourself in edtech products and content to ensure you are communicating with credibility and brand alignment

About You

8-10 years of experience working in editorial and content leadership role

Minimum of 5 years working with or within a marketing organization

Experience in leading diverse teams

Versatile with a range of experience in different forms of copywriting, like advertising, conversion, and UX

Demonstrated success in product storytelling and content strategy

Awareness of cultural trends and a desire to take risks and experiment with new and unique campaign strategies

Ability to juggle multiple projects under tight deadlines without much oversight

Comfort leading and collaborating with others across cultures and timezones to develop creative strategies and key messages

Detail-oriented and obsessive about writing quality and impact

Other details

We offer competitive salaries commiserate with experience

Paid time off and benefits

Hybrid-remote model with majority of team located in the Bay Area

VISPARK