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Content Creator/Influencer for Zenni Optical Eyewear
Job Description: Zenni Optical is seeking creative and enthusiastic content creators to showcase their wide range of affordable and customizable eyewear options. As a leading online optical store, Zenni Optical provides eyeglasses, sunglasses, and specialty eyewear for men, women, and kids. We are looking for influencers who can highlight the expressive, dynamic, and practical nature of Zenni’s eyewear, while also demonstrating their affordability and unique features like the virtual try-on tool.
Job Responsibilities:
- Create compelling content that authentically demonstrates the customizable and expressive nature of Zenni Optical’s eyewear.
- Showcase Zenni’s eyewear for all demographics, including men, women, and children, making it an ideal fit for family content creators.
- Highlight Zenni’s unique features, such as their Blokz® blue-light-blocking glasses and the virtual try-on tool, in your content.
- Emphasize the versatility and style of Zenni’s eyewear, helping followers see how these products fit into everyday life and individual expression.
- Deliver engaging and dynamic content, focusing on Zenni’s fun and customizable styles, steering away from static or boring presentations.
Requirements:
- Must be a content creator with a flair for creating dynamic and expressive content.
- Experience creating engaging posts that highlight fashion, family, or lifestyle products.
- Family or kids’ content creators are highly encouraged to apply, as Zenni offers eyewear options for all ages.
- Creators must be able to feature Zenni’s virtual try-on tool in their content, allowing their audience to see how the frames would look before purchasing.
- A creative, energetic approach to content is essential — Zenni is looking for influencers who can show that eyewear is not just functional, but a fun, stylish form of self-expression.
Compensation:
- Compensation will include a base payment for content creation, with potential bonuses based on engagement metrics.
- Additional perks include free Zenni Optical products and the opportunity to collaborate on future campaigns with the brand.
Title: Art Director
Job Type: Permanent / Full Time
Location: Remote
Company Overview:
Zenni pioneered the online eyewear industry in 2003 with a mission to make prescription eyewear affordable and accessible to everyone. Based in Marin County, California, Zenni offers men, women, and children the freedom to express their personal style and individuality through high-quality prescription and protective eyewear curated with a sense of fashion and an incredible selection. With over 33 million frames sold worldwide, a pair of Zenni’s is owned in every country across the globe. Zenni is proud to be the Official Eyewear Partner of the Boston Red Sox, Chicago Bulls, and San Francisco 49ers. For more information, visit www.zenni.com or connect on Facebook, Twitter, Instagram, or Pinterest.
Position Overview:
Zenni is looking for an experienced Art Director with strong conceptual abilities and brand agency experience. Partner with fellow creatives to concept campaigns that support the overall branding and marketing objectives across all mediums, including marketing, PR, website content creation, external event creative, and B2B Initiatives. Plan, concept and execute photography and video content. Direct the vision from concept ideation to postproduction- including pulling image references and providing clear post-production direction. Collaborate with key cross-functional partners- site merchandisers, UX designers, copywriters, and product teams to help carry out e-commerce initiatives. You will help manage outside vendors and agencies, when needed, and be the bridge between their teams and ours. This role reports to the Creative Director and is based in Novato, CA.
A strong predictor for success will be evident in a big-picture thinker, ultra-detail-oriented candidate, with impeccable taste reflected in their portfolio of work. This individual is at ease presenting ideas to team members and can develop compelling, on-brand creative that drives brand awareness while setting clear design goals and deliverables and providing direct feedback to keep projects moving.
What you’ll be doing at Zenni:
- Be a champion for the brand, ensuring design and voice consistency across the company
- Motivate and inspire our graphic designers to do their best work without micromanaging
- Help create a culture of critique and feedback that is healthy, supportive, and open
- Work closely with the website and marketing teams to be sure our creative pursuits are in alignment with their goals and support their specific needs
- Collaborate with the merchandising/product teams to bring new products and collections to life through copy, design, photography, and video
- Develop creative campaigns/playbooks for new initiatives, product launches, and partnerships that cross-functional teams can draw from
- Work closely with the e-commerce team to understand customer behavior and content performance to ensure the needs of the business are being met, and that content is being optimized for performance
Required Experience and Skills:
- 5+ years of proven success art directing projects in a brand agency setting
- Bachelor’s degree in graphic design or related field
- Proven ability to proactively drive projects and manage others
- Excellent sense of style and color, with experience bringing brand aesthetics to life
- Strong creative background; a minimum of 5 years of retail, photographic direction, and art direction
- Strong understanding of each step of the process (strategy, concept, requirements, design, development)
- Passion for digital content creation specific to new media, advertising campaigns, social content, and video
- Highly skilled in fostering a collaborative work environment.
- Excellent interpersonal, communication, and presentation skills.
- Relevant portfolio of recent work.
- Excellent listener, and effective communicator with strong writing, design, and art direction background
- Ability to handle a number of projects simultaneously and work well in a deadline-driven environment.
Zenni Optical