phoebe williams

Born to a single mother and entertainment reporter, and “Drag Race” judge Traci Melchor, she grew up in a vibrant and creative environment that fueled her lifelong passion for makeup. Her American-Canadian heritage and bilingual proficiency in French provide her with a unique perspective in the beauty industry. From a young age, she found solace in makeup, often escaping to the makeup room on set while her mother worked. This early exposure helped her realize the importance of representation, driving her commitment to create a more inclusive space for future generations. Her journey is marked by significant milestones, including curating and interviewing beauty influencer Gigi Gorgeous on eTalk, where she showcased and demoed NYX lip products. She also led a successful "Journée Bien-Être" (Well Being Day) event, conducting a makeup workshop for 20 students entirely in French. Additionally, she showcased a makeup demo on her mother during an interview with Charlotte Tilbury, which led to a job offer and a PR box during the lockdown, fostering a valuable working relationship that recently granted her an invitation to the past year’s CT holiday party. She has also served as an assistant artist to Viktor Peters, key artist for Canada’s Drag Race, on an editorial shoot. To enhance her skills, she completed the exclusive in-depth “Glam squad” 7 week course on hair and makeup for film and TV in partnership with the NAACP, Netflix, and the Handy Foundation at SAG-AFTRA. As a proud partner of Sephora Canada, she co-starred in a televised special on eTalk that highlighted their revolutionary color match technology and led a tutorial featuring products at Sephora. Currently based in both Los Angeles and Toronto.