Najanni Duffus

Najanni Duffus is a multi-talented creative force in the fashion industry, blending bold vision with hands-on craftsmanship. As the founder and driving energy behind FRÊELYFË, a luxury streetwear brand, Najanni channels deep cultural roots, personal experiences, and fearless authenticity into every design. From conceptualizing themes to sewing the final stitch, Najanni’s work is driven by emotion, texture, and storytelling. Born in Jamaica and based in New York, Najanni lives at the intersection of style, substance, and strategy working not only as a fashion designer, but also as a stylist, model, and visual storyteller. Whether it’s walking the runway, directing a campaign, or collaborating with other creatives, Najanni brings a relentless commitment to excellence and originality.