Mallorie Wilson

I began my career in Human Resources, where I developed a deep appreciation for the power of human connection, an insight that continues to shape my approach today. That foundation in people-first thinking sparked my transition into influencer marketing, brand activations, and social media strategy, where relationships, storytelling, and business alignment are at the core of everything I do. I bridge the gap between brands and culture by forging meaningful, strategic partnerships with creators. I bring influencers and brands together not just to collaborate, but to co-create experiences that feel personal, purposeful, and powerfully aligned. My passion lies in creating high-impact partnerships with brands and influencers that do more than boost visibility, they deepen trust, spark conversation, and inspire long-term engagement. From concept to execution, I lead with intention, curating the right voices, building creative direction, and driving campaign narratives that resonate. Whether it's launching a product, amplifying a brand story, or hosting immersive activations, I ensure every collaboration is rooted in authenticity and delivers measurable impact. With a proven track record of launching and scaling influencer programs, I bring a blend of creativity and data-backed strategy to every initiative. I’ve built influencer programs and event experiences from the ground up, developing campaign strategy, sourcing talent, managing execution, and aligning it all with broader business goals. My work spans content strategy & creation, influencer management, and experiential marketing, always with an eye toward engagement that moves people, shifts perception, and builds trust. I collaborate across marketing, product, and executive teams to make sure every touchpoint reflects clarity, culture, and connection. At the heart of it all is my belief in the power of people, building brands people believe in, partnerships that spark movement, and events that leave a lasting mark.