Genna Lucena

I'm a naturally outgoing and people-oriented Brand Ambassador who genuinely enjoys meeting new people, starting conversations, and creating connections. I believe the best brand experiences don't feel like a sales pitch-they feel like an authentic conversation that leaves people excited to learn more. With experience representing brands at sporting events, fan experiences, consumer activations, and beverage samplings, I enjoy introducing people to products in a fun, approachable, and memorable way. Whether I'm educating a consumer about a new beverage, conducting fan interviews, helping someone interact with a brand, or simply making someone feel welcome, I bring positive energy and genuine enthusiasm to every event. Outside of events, I'm a creative, self-employed entrepreneur who has operated online businesses for years. I love learning new things, trying new hobbies, decorating and creating custom items, and getting out of the house to meet and connect with people. I'm also someone who can strike up a conversation almost anywhere truly enjoy hearing people's stories and making new connections. I bring professionalism, reliability, enthusiasm, and authentic people skills to every activation, with the goal of making sure consumers walk away with a positive experience and a memorable connection to the brand.