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HomeTote & Carry UGC Creator Casting Call for Brand Ambassadors

Tote & Carry UGC Creator Casting Call for Brand Ambassadors

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Brand Ambassadors and Models for Tote & Carry

Job Description: Tote & Carry, a leading brand in the travel and fashion industry, is looking for dynamic and charismatic individuals to join our team as brand ambassadors and models. We are seeking personalities who love creating content related to travel and fashion to represent our brand. This opportunity is open to all demographics, looks, and ethnicities. We are particularly interested in models local to the Los Angeles area who are excited to be part of our brand for the long term.

Job Responsibilities:

  • Serve as a brand ambassador by promoting Tote & Carry products on social media platforms.
  • Create engaging and high-quality content that showcases our travel and fashion products.
  • Participate in in-house modeling sessions for our product shoots and campaigns.
  • Collaborate with our marketing team to develop and execute creative campaigns that align with the brand’s identity.
  • Engage with followers and potential customers to build brand awareness and loyalty.

Requirements:

  • Must have a strong presence on social media with a passion for travel and fashion content creation.
  • Open to all demographics, looks, and ethnicities.
  • Must be comfortable in front of the camera and able to project confidence and authenticity.
  • For models, being local to the Los Angeles area is a plus.
  • Ability to collaborate effectively with our team and other content creators.
  • Profiles must be set to public for us to view your content.

Compensation Details:

  • Compensation will vary depending on the role (brand ambassador or model) and level of involvement.
  • Brand ambassadors will receive Tote & Carry products for promotional use, with opportunities for paid collaborations based on performance.
  • Models will be compensated for in-house modeling sessions and campaigns, with potential for ongoing paid opportunities throughout the year.
  • Additional perks include exposure through our social media channels and the opportunity to be featured in major campaigns.

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Job Type:
Content Creator
Skills:
Social Media

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- Some content creation experience
- Strong understanding of Youtube
- Excellent communication skills

Nice to Have:
- Experience with live streaming and hosting
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If you're a creative and charismatic talent who is passionate about Youtube and content creation, we'd love to hear from you!

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UGC Growth Strategist – Project-Based (TikTok & Creator-Led Growth)

Who We Are

At TheSoul Publishing, we’re pioneers in scalable content creation — reaching millions across platforms daily. We’re now launching a creator-powered growth experiment for a newly released mobile app and are looking for a UGC Growth Strategist to lead this project-based assignment, focused on driving short-form video performance across TikTok and other platforms.

This is not your typical campaign management role — it’s an opportunity to build and execute a high-volume UGC system that drives measurable installs, brand awareness, and real performance results in a fast-moving experimental setting.


What You’ll Be Doing

You’ll lead a short-term, high-impact initiative to build and operate a viral content production engine from scratch:

  • Launch and manage a creator ambassador network of 30–50+ content accounts across TikTok, Instagram Reels, YouTube Shorts, Facebook Reels (with possible tests on Threads and Snap)

  • Personally recruit, onboard, and brief creators to publish 2–4 videos per day across platforms

  • Build a workflow for daily UGC output — up to 3,000 videos over 30 days

  • Create and enforce simple creative guidelines, including:

    • Face-to-camera, VO, meme-style, or screen-recorded content

    • Text overlays, verbal or visual app mentions, strong CTA usage

    • Trackable links in bio or captions

  • Oversee consistency, quality, and creative direction across all videos

  • Implement a content review and tracking system using tools like Notion or Airtable

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  • Rotate talent as needed — testing new creators, phasing out low performers

  • Deliver a final performance report with insights, learnings, and growth results


Who Your Creators Are

You’ll be sourcing and managing creators who meet this profile:

  • Female-presenting, ideally 30+ years old

  • Fluent English speakers (American accent preferred)

  • Confident in front of the camera and experienced with platforms like TikTok, IG Reels, YouTube Shorts

  • Capable of consistent content posting and following structured creative briefs


What Success Looks Like

  • 2,000–3,000 short-form videos posted across platforms within 30 days

  • 5–10+ daily videos reaching 100K+ views organically

  • Clear uplift in app downloads and brand visibility

  • A trackable, performance-backed case study on UGC-led mobile app growth


What You Bring

  • 3+ years of experience in UGC marketing, creator program management, or short-form content operations

  • Proven track record building or running high-volume TikTok/IG creator initiatives

  • Ability to recruit, brief, and motivate creators at scale

  • Deep understanding of short-form content trends, hooks, and platform algorithms

  • Organized, data-minded, and ready to take ownership of an ambitious one-time initiative

  • Bonus: experience driving app installs or brand growth through organic video content


Why Join Us (For This Project)

  • Lead a high-impact, short-term UGC experiment with full ownership

  • Collaborate with a fast-moving, creative team

  • Build a scalable and trackable system that could evolve into a long-term model

  • Work fully remotely on your own schedule


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Job overview

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Expiration date:
09-30-2024

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