Brand Influencer

Grace and Lace, a fashion-forward clothing brand for women is seeking a Brand Influencer for immediate Full-Time hire to join our dream team! The vision for this role deals with three questions: How much fun can we have with this role? How creative can we be with this role? How viral can we go with this role?

Our Mission Statement: Every woman wants to look and feel her best. At Grace and Lace, we design clothing that brings confidence, builds community, restores the dignity of women and helps the less fortunate. Together, we are changing the world!

We are a fast-paced, rapidly growing, fashion powerhouse. We believe teamwork makes the dream work. We empower one another. We strive for excellence in everything we do. The team here is on a mission to change the world and has helped save hundreds of children in India by building orphanages with plans to open many more in the coming years. We are Grace and Lace – Check us out here:

Your Role with Grace & Lace:

• Work with the marketing team to create and share social content on TikTok, Instagram, FB (Meta), Twitter and Youtube- including editing video of short form content;
• Be an on camera personality for our social media platforms- appearing on our weekly Facebook live, co-hosting as needed and also appearing on more frequent, (but shorter form) live video and scheduled video posts;
• Serve as in-house model for stock model shots;
• Interact with our customers on social media as a part of our marketing team;
• Contribute to team efforts to track what is trending on social media using tools like Tweet Deck- using this info to quickly create our own short form video content within a timing window that is still relevant;
• Learn and develop our brand voice and messaging;
• Collaborate with the team to create the monthly content calendar; and
• Partner with the marketing team to develop a social strategy;

Role Details:

• Schedule: 8am – 4pm, Monday – Friday
• Remote work will not be considered for this position.

Benefits:

• Health, Dental and Vision Insurance Benefits
• Paid Time Off
• Employee Discount

Our Ideal Candidate:

As the Brand Influencer, you will be an on-camera personality for Grace and Lace- telling our brand’s story on social media platforms to engage with our existing audience and expand it. You will learn all about Grace and Lace, our customer, and will stay up-to-date on social media trends to create daily content that is entertaining for our fans and is on trend. Are you the fun, talkative friend in your circles? Do you enjoy telling stories, always find yourself smiling and enjoy being on camera? Do you love social media- watching the latest viral videos and posting frequently? If these qualities describe you, then we have the perfect opportunity for you!

Our Core Values:

• Humility
• Excellence
• Being an Overcomer

Skills/Requirements:

• Ability to connect with an online audience using your on camera presence- ability to engage our customers through storytelling and conversation, answering questions during live feeds etc;
• 2+ years experience creating and posting content on social media platforms: TikTok, Instagram, Twitter, FB (Meta) and Youtube;
• Social media enthusiast- enjoys consuming content on social media;
• Strong communication skills- have the ability to take on the “voice” of the Grace and Lace brand;
• Experience being on camera for live feeds;
• Familiarity or willingness to learn social media management tools for scheduling postings;
• Familiarity or willingness to learn tools which track social media trends;
• Creativity and go getter attitude- constantly having ideas and putting them into action;
• High school diploma; and
• Driver’s license to drive to nearby locations for shooting video.

Bonus Points:

• A love for fashion and staying on top of fashion trends!

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Grace and Lace