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Nike Communications, a leading luxury lifestyle agency, is looking to add a Senior Influencer Marketing Manager to its Digital Lab team to work on clients in the Lifestyle and Spirits space.

You would be joining a close-knit team of social media enthusiasts, and you can look forward to collaboration and creativity from a hands-on group of team members who will work with you to achieve client successes as well as your personal growth goals.

For the nitty-gritty, the responsibilities of the role may include (but are not limited to):

· Assist in the crafting end-to-end full-scale influencer campaigns that support client initiatives, objectives and KPIs, fully owning some plans and smaller activations

· Support in the day-to-day account management, including the review of influencer trackers, reports, recaps, filing images, social content, call agendas, invoices, budget management, etc.

· Research, locate and engage potential influencers across all channels to build a pipeline of talent for

· Manage the development of influencer creative briefs for photo/video shoots and be available to staff on-site if needed.

· Oversee planning and executing of influencer events that coordinate with branded initiatives and offer organic content opportunities for partners and consumers.

· Curate guest lists for influencer events: oversee outreach, negotiation, contracting and assist with post approvals for all guests

· Ability to develop recap materials following campaign execution to measure and evaluate value, including ROI and performance metrics.

· Develop and maintain ongoing relationships with influencers and content creators.

· Manage Digital Associates, Coordinators and interns and delegate roles and responsibilities.

Ideally, you would have:

· Minimum 4 to 5 years of account management experience, ideally working with influencers/digital programs.

· Bachelor’s degree in marketing, communications, business, or related field

· Experience managing and developing junior staff while working on complex digital projects

· Expert in both social platform and influencer nuances as it relates to strategy, influencer tiers, and verticals.

· Thorough understanding and experience in influencer social analytics related to the selection and evaluation of the right influencers to meet campaign objectives.

· Knowledgeable about the intersection of earned, owned, and paid media.

· Experience with influencer costs, what factors drive pricing and how to adjust scopes of services appropriately in a negotiation.

· Knowledge of digital consumer trends & lifestyle marketing tactics.

· Ability to think creatively and independently, as well as collaboratively.

· Excellent written and verbal communications skills.

· Must be able to manage time well, stay organized, and pay attention to detail.

Outside of the opportunity to work with exciting luxury brands, Nike Communications offers fantastic benefits, including, but not limited to:

· Medical, Dental and Vision

· 401(k) plan participation

· 15 vacation days and 10 holidays off per year

· An additional day off to take during the month of your birthday

· Agency closed on paid holiday between Christmas and New Years

· Summer hours (short Fridays) from Memorial Day Weekend to Labor Day

· 12 weeks of paid parental leave

· Cellphone reimbursement

· End of year bonuses

· Company-wide programming including speaker series, cultural events celebrations, and an annual company-wide offsite party!

Salary range for an Senior Influencer Managers is 80K-95K

Nike Communications, Inc.

ABOUT UMBRELLA

Not too long ago, we set out to help good brands become great. We are a women owned and led boutique agency with a strong focus in fashion and we are looking to add another member to our team of highly motivated creatives and strategists. We want people who like to find new ways of doing things and are driven to excel, even when the task is outside their job description. We thrive on cool, exciting work and if you’re still reading this, we could be looking for you.

POSITION SUMMARY

We are seeking a creative marketing manager to focus on fashion, beauty, lifestyle, and consumer goods clients. The position will be both creative and analytical – You will be working with clients and our creative team to oversee brand marketing and strategy. The ideal candidate will have a deep understanding of digital marketing including social media, email marketing, e-commerce and paid media. 

KEY RESPONSIBILITIES BUT NOT LIMITED TO:

  • Develop an effective and creative marketing strategy for clients.
  • Project manage multi-functional teammates to ensure all deadlines are met, anticipating problems and solving them both internally and with clients.
  • Produce shoots and create content for web/ad/social, including but not limited to, casting, location scouting, shot lists, schedules, budgets, contracts and delivery specs.
  • Manage clients’ social media accounts and build out a social media roadmap.
  • Manage influencer marketing campaign and develop a healthy community strategy for clients.
  • Oversee paid channels and collaborate with paid ad specialist to optimize targeting and content to increase ROI.
  • Create detailed monthly and weekly reports, showing both a strong understanding of data and written communication in putting the numbers in a meaningful context. 
  • Write copy for marketing materials, including newsletters, web and social content.
  • Own day-to-day execution of email marketing campaigns.

IDEAL CANDIDATE

  • 3+ years of experience in marketing. Agency experience is a huge plus.
  • Must have a Bachelor’s degree. Degree in Marketing, Communications or equivalent preferred.
  • Have elevated aesthetic taste and broad cultural interest.
  • A solid understanding of and active engagement in social media platforms.
  • Thorough knowledge and understanding of the principles of advertising, marketing and digital media.
  • Experience in Shopify is a huge plus.
  • Strong written and verbal communication skills.
  • Proficient in Adobe Suite, Keynote, Mailchimp, Klaviyo, Facebook Business Manager and web analytic tools.

PERSONALITY

  • A project manager at heart: Exceptional organizational skills and detail-oriented. You love seeing projects come to life.
  • A problem solver – Ability to anticipate obstacles and also quickly generate alternate solutions/ideas and change course as needed.
  • Strong time management skills – Can juggle multiple deliverables with tight deadlines.
  • Strategic and Creative – You’re looking for a role where you can take the lead on new ventures and quickly have a list of ideas brewing.
  • A team player – No task is beneath you to get the job done. Can-do positive attitude and a roll-up-your-sleeves approach; personable and flexible with demands and changes in business.
  • Loves dogs!

TO APPLY:

Please submit ALL of the following to [email protected] with “Creative Marketing Manager: Your Name” in the subject line, otherwise your application will not be considered:

  • short cover letter telling us about yourself and why you are a great fit for the role 🙂
  • resume
  • your desired salary
  • link to your instagram
  • optional: portfolio of previous work samples

*candidates must live in Los Angeles.

*candidates must have a valid driver’s licence and a car.

Umbrella Los Angeles

Brand Intro 

 

Sunday Somewhere is a luxury eyewear brand founded in 2012 in Australia and now based in the heart of London. Producing 70s inspired collections, the Sunday Somewhere mission is to provide customers with subtle yet iconic designs, and affordable excellence.  

 

Role Intro 

 

This is a very exciting role that drives the awareness of our brand globally through some of the most influential people in the world. Your role will require you to be highly organised with strong time management skills and the ability to prioritise and cope with several projects at once. You’ll be required to manage lists and must be a people person who enjoys building relationships. A huge part of the role is spent online especially on socials and on our Shopify store so you must love all things digital. Building relationships for our brand is a big part of the role so you must be a people person and enjoy negotiating. Creating sheets and databases to coordinate projects will play a part of your role. You’ll play a huge part in driving the brand’s eCommerce sales. 

 

Roles & Responsibilities 

  • Support on the implementation of our global influencer marketing strategy from ideation and planning to identification and negotiating partnerships.  
  • Monitor, track and report on all partnership, campaign and project activity, checking for posts/tags. 
  • Be on top of trends to help identify new and upcoming micro/macro influencers our brand to work with. 
  • Coordinate all influencer databases and ensure information is well documented, tracked and kept up to date. 
  • Assist with guest lists for brand events and help coordinate influencer trips.
  • Submit influencer orders and organise tracking communications.  
  • Be an ambassador for the brand, being a face of the brand to influencers, A listers, media and stylists.  
  • Looking after the affiliate program, securing new partners on the platform and maintaining existing members.  
  • Coordinate all influencer content, saving all images and links. 
  • Fulfilment of partnership gifting and tracking shipments

As a growing business roles and responsibilities may vary and you will need to support wherever is needed.  

Requirements 

  • Up to 1 year experience working with influencers (not essential, but preferred)
  • knowledge of contemporary culture and the influencer world
  • organised individual with excellent verbal and communication skills
  • Excellent time management skills
  • Passionate about digital trends 
  • Tiktok knowledge would be a bonus

Application

Please apply with a CV and cover letter via the application form.

SUNDAY SOMEWHERE

$$$

We’re a fashion app that merges shopping and social media to help our community earn an affiliate commission through tagging their outfits as well as selling pre-loved fashion, all in one place. 

With an inclusive and thriving community of hundreds and thousands of users, Rated provides a safe space where they can share fashion content, stay on top of trends and earn money. We believe in giving Gen Z a platform to showcase their style and fashion in a fun and self-assured environment without it having to be taken too seriously. We’ve had incredible growth so far and are now looking to build a deeper connection with our audience. This is where you come in.

If you’re someone that spends your free time scrolling Tiktok, Instagram and Youtube for fashion and lifestyle content and are always seeking out the latest TikTok Creators, this is the role for you.

As community and influencer manager, you’ll be responsible for leading the strategy, influencer sourcing, communication, pitching and briefing with influencers and the Rated community. Alongside focusing on building and maintaining meaningful relationships.

We’re looking for someone who is:

  • Extraverted and a great communicator
  • On the pulse with TikTok and Instagram culture and trends
  • Has a love for fashion 
  • Very organised plans in advance and pays attention to detail
  • Always takes a proactive approach to problem-solving 
  • Agile and fast thinking – used to working with small teams 
  • Data-driven and analytically minded 
  • Able to analyse trends and campaign performance and make decisions accordingly

Valued Experience:

  • Influencer management experience in the fashion sector
  • Ability to pitch our big ideas to both micro and mega influencers
  • Great project management skills 
  • Excellent relationship-building skills
  • Experience with successfully negotiating influencer contracts and fees
  • Working in a startup environment (bonus)

Sound like you? Then this is what we want you to help us achieve! ????

  • Develop and implement Influencer strategy ????
  • Manage and grow our community across all social channels
  • Identify new influencers to collaborate with
  • Communicate daily with influencers across socials, email and calls
  • Negotiate contracts with influencers and managers
  • Manage Influencer shoutouts and relationships
  • Research and keep up to date with current social media and fashion trends
  • Analyse data from core campaigns and daily shoutouts with the aim to improve campaign ROI
  • Support the marketing team in campaign management through to execution 
  • Engaging with followers by responding to comments, asking questions, and fostering a positive and supportive online community
  • Monitoring social media channels for mentions, comments, and feedback, and responding in a timely and professional manner

Benefits

  • We encourage a healthy work-life balance!
  • Flexible working hours
  • Hybrid (team meetings 2-3 times a week )
  • A paid day off on your Birthday ????
  • Anti-corporate culture
  • 25 days holiday
  • Paid educational course for personal development

Write a cover letter about why you would like to work at Rated and what skill sets and experience you bring to the table that will help us grow together

Rated

Position Title: Digital and Social Media Manager

The Digital and Social Media Manager will be responsible for managing the website manager and supporting the development of user journeys across the website portfolio. The role will also be responsible for the management of the entire social presence across multiple platforms and will create and edit social content, create engaging social marketing campaigns in conjunction with the marketing and communications team and drive the performance of each platform.

Key Responsibilities:

Website Management

  • Plan, implement, and manage the web presence
  • Ensure website aligns with brand strategy and business objectives
  • Work with stakeholders to ensure website pages are relevant and delivering value
  • Ensure compliance with Data Protection Policies and procedures

Social Media Management

  • Develop creative and engaging social media strategies and plans that deliver on business goals
  • Manage day-to-day handling of all social media channels
  • Create engaging multimedia content across multiple platforms
  • Develop, launch and manage campaigns that promote the brand
  • Form key relationships with influencers across social media platforms
  • Undertake audience research
  • Manage and facilitate social media communities
  • Monitor, track, analyse and report on performance on social media platforms
  • Research and evaluate the latest trends and techniques to find new and better ways of measuring social media activity
  • Analyse competitor activity and recommend improvements to increase performance
  • Set targets to increase brand awareness and increase engagement

Member Engagement

  • Drive digital initiatives and provide digital support and advice to the wider marketing team
  • Support PPC activity to drive web traffic and produce insight and A/B testing plans to improve conversion
  • Ensure SEO is deployed and maintained correctly across the website portfolio
  • Manage, motivate and coach line reports
  • Manage a budget for social media activities
  • Educate and support staff on the use of social media and promote its use within the
  • Support the Marketing and Communications Manager and Campaign Manager with the delivery of the annual Digital Marketing Strategy

Key Performance Indicators:

  • Manage support requests in line with internal SLAs
  • Effective delivery in-line with business project requirements and strategic plans
  • Opportunities maximised and objectives measured to improve the engagement across social channels and user journeys on the website
  • Increase the social media following and presence, while bringing new platforms into the mix where required
  • Work with the wider MarComms team to ensure SEO is deployed to maintain the top spot on search results for highest performing products and services

Key Relationships:

  • Business-wide supporting and advising all teams/staff as required
  • External suppliers and stakeholders
  • System developers

Job Context:

The Digital and Social Media Manager reports to the Senior Marketing and Communications Manager and will have operational delivery and accountability of all social channels, web, and SEO, helping to improve our online presence and drive traffic to the website.

Authority Level:

Financial:

  • Jobholder has one direct report
  • Jobholder has limited budget management and monitoring responsibility as devolved by the Marketing & Communications Manager
  • Jobholder has multiple stakeholder relationships to maintain – internal/external

Operational:

  • Makes decisions in consultation with the Marketing & Communications Manager
  • Appoints external suppliers in consultation with the Marketing & Communications Manager
  • Jobholder has autonomy to make decisions relating to normal operating processes and policies

Person Specification

Essential Knowledge & Experience:

  • Knowledge of website CMS (Drupal preferable)
  • Experience in website management and development
  • Solid understanding of the use of a range of social media platforms, particularly in relation to advertising and branding
  • Strong copywriting and editing skills suitable for each platform, from knowing how to write a successful tweet to using effective storytelling techniques
  • Knowledge and understanding of algorithms and search engine optimization
  • Creative skills for contributing new and innovative ideas

Inspiring Search

Digital Content Manager (Dickies Global)

As Digital Content Manager, you will be a critical driver of seasonal Go-To-Market readiness, proactively advocating for, planning & ensuring on-time delivery of digital content supporting globally aligned brand and product initiatives.

A critical component of this role includes leading the initial stand-up and ongoing planning, communication, seasonal delivery and process optimization of our NORA photography studio. You will also work cross-functionally across multiple regions to integrate process, identify and leverage shared resource opportunities and create a global Single Source of Truth for digital content to positively impact the brand’s coordinated launch readiness and ecommerce performance in owned and wholesale channels. A process, systems, organization and project management evangelist at heart, you will be a champion for global adoption of DAM/PIM tools, improved process and proactive Project Management communication that enables our ability to think and act as One Dickies globally.

How You Will Make a Difference:

  • Own planning, operational efficiency, proactive status communication and collaborative partnership between external photography studio and internal global team members to project manage and drive on-time seasonal Go-To-Market readiness
  • Serve as centralized hub of organization and communications of digital content readiness for owned and wholesale ecommerce, coordinating with internal/external teams to plan, organize and upload, disburse and audit digital brand and product content in PIM/DAM
  • Manage data integrity in DAM/PIM, ensuring imagery, copy and other digital content is received, approved, organized, tagged and delivered on time to global stakeholders
  • Interpret and explain digital content goals, roadblocks and process to problem-solve and gain alignment among cross-functional partners – who may not be familiar with the subject matter – through influence, persuasion and business case analysis
  • Champion digital tools and platforms: as global business needs and processes evolve, analyze complex challenges and partner with stakeholders and technical experts to make recommendations for integrations and improvements to DAM/PIM/PM tools to drive global adoption of “Single Source of Truth”
  • Actively participates in cross-functional and key account meetings to understand and anticipate content and process needs
  • Coordinates with members of Strategic Accounts marketing team to ensure omnichannel approach to seasonal launch content

Free To Be, Inclusion & Diversity

As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

Skills for Success:

  • Highly proactive project manager experienced in creating, optimizing and communicating process, leading the cross-functional charge in on-time delivery of initiatives and navigating teams through change
  • Power user of digital tools: experience in using Project Management solutions to drive efforts, as well as working knowledge of Product Information Management (PIM) and Digital Asset Management (DAM) or other Content Management platforms; Wrike, Salsify and/or Brandfolder experience a plus
  • Expert written and verbal communicator with deeply rooted curiosity; eagerly seeks information to form holistic POV of a challenge, and cultivates influence with cross-functional teams to overcome roadblocks in the way of achieving goals
  • Driven to act with a high sense of urgency and ability to prioritize by impact and importance; thrives under pressure to deliver within deadlines
  • Demonstrated critical thinking and analytical skills are required; ability to apply experience and systems knowledge to troubleshoot and analyze new challenges where there is no defined solution is critical
  • High internal initiative, comfortable working proactively and independently to anticipate needs, deadlines and build workback schedules to deliver on org objectives
  • High attention to detail and compelled to create structured organization of systems, projects, files and other work product.

Education / Position Requirements:

  • Years of Related Professional Experience: 5-7 years
  • Bachelor’s degree in marketing or related field OR equivalent work experience; your demonstrated ability to succeed in this role is more important than your academic record

Join the Dickies Family

Dickies has spent nearly a century crafting innovative workwear known for its performance, durability and comfort. Since 1922, Dickies has continued its long legacy of designing quality workwear and work inspired apparel at a price anyone can afford. What began as a humble denim bib overall company has grown into a worldwide force, weaving together cultural movements with a rigorous commitment to straightforward style and long-lasting ingenuity.

In 2017, Dickies was acquired by VF Corporation, the parent company of global powerhouse brands such as Vans®, The North Face® and Timberland®. Powerful brands that are fueled by insights and innovation put us at the heart of our consumers’ lives. Many of our brands lead their respective categories, and some have risen to iconic status. VF is the ideal steward to honor the Dickies heritage while providing a platform for growth that ensures continued success for another century. We are a purpose-led company that seeks not only to succeed in business, but also to leverage our success and resources to make the world better. We power movements of sustainable and active lifestyles for the betterment of people and our planet.

Our Parent Company, VF Corporation

VF is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. It’s a commitment shared by our global associates across all brands. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com

We just have one question. Are you in?

Dickies®, a VF Company

$$$

ROWDY OVERVIEW:

At Rowdy, we strive to raise the bar for energy drinks by delivering everything you want in an energy drink and nothing you don’t. Natural caffeine, without artificial ingredients. Unparalleled taste, without the sugar. Benefits beyond energy, without the jitters or crash. We give you flavor unmatched, electrolyte levels unrivaled, and ruthless focus. Not to mention, we’re clean AF. Our products are for anyone with the drive to breakthrough the ordinary and live life energized and unrestrained.

POSITION OVERVIEW:

We’re looking for someone who thrives in the fast-paced world of start-ups, where no two days are alike, there’s endless excitement, new challenges, and constant opportunity to push yourself creatively. As the Social Content Creator & Coordinator, you’ll be on the front lines of bringing our brand voice to life and driving consumer engagement. Reporting to the Creative Director, you will own the execution and strategy across all key social media channels- especially hands on with short form video creation for TikTok and Instagram Reels, witty comebacks for those trolling us on Twitter and promotional support for our campaigns on Facebook. We are looking for someone who is passionate and can balance the importance of both content creation and community management.

WHO YOU ARE:

You are a social media mastermind who considers themselves on the forefront of trends, able to push the boundaries of what’s possible within community-based marketing. You are passionate about content creation and love to create bold and engaging short form videos. You are quick-witted and able to write engaging captions that drive humor and relatability across our communication outlets (social channels, website, newsletter, etc.) You are self-motivated, organized, flexible and can be thrown into a multitude of situations and events where you feel comfortable representing the brand and capturing the moments we bring to life.

KEY RESPONSIBILITIES:

Content Strategy Creation & Coordination:

  • Responsible for the planning, creation, and posting of all social content for the Rowdy Masterbrand
  • Create, edit and share social content – managing the calendar for video and photo content for Instagram, TikTok, Twitter and Facebook as well as giveaways
  • Manage consumer-facing communities – responding to comments, DMs and social listening on competitive brand pages.
  • Manage and grow “product exchange” influencers to generate UGC and content for social platforms
  • Coordinate with Marketing Directors to engage founders and retailers on social channels
  • Manage organization of content (photos/videos) for cross-functional teams to access and use in presentations
  • Provide analytics and key KPIs on a weekly/monthly basis to track engagement and growth on social channels.
  • Support leadership with strategic brainstorming on annual marketing plans

CreativeSupport:

  • Inform E-Com Manager of content, help create campaigns and ideate paid social themes or ad copy
  • When necessary, brainstorm website messaging, newsletters, and emails
  • Respond to marketing emails sent about content creation opportunities or influencer partnerships (NotCustomer Service)
  • Support Brand Photoshoots/Rebrand Shoots- help with production on set as well as planning

Events:

  • Coordinate social programming and promotions for marketing events; if necessary, travel and perform duties on-site producing real-time social media content and coverage
  • Support at trade shows

Qualifications:

  • Must be 21 years of age or older
  • You have at least 1-2 years of experience coordinating social media channels for a lifestyle brand.
  • You are a social media mastermind who considers themselves on the forefront of trends, able to push the boundaries of what’s possible within community-based marketing
  • Understanding of/or experience working with the CPG industry a plus but not required
  • You are passionate about content creation, love to create bold and engaging short form videos and are comfortable both behind and in-front of the camera
  • Proficiency with major social media platforms and social media management tools
  • Proficiency with video and photo editing—in that order
  • Excellent creative and copywriting and copy-editing skills, understanding how to personify the Rowdybrand
  • Strong graphic design skills (well-versed in photoshop, Illustrator)
  • Strong social listening skills
  • Strong time management skills with the ability to multitask and work under pressure to meet deadlines
  • Detail-oriented approach, but able to be flexible and pivot quickly when needed
  • Willing and able to travel for various events, shoots and activations both during the week and on occasional weekends
  • Must embrace differences in culture, thoughts, personalities and open to sharing your own as we believe a mixing pot of ideas and talents makes the ideal culture to be our best and live Rowdy!

Compensation: $65,000 – $75,000 based on experience

Benefits:

  • Healthcare: Basic Medical/Dental Insurance is 100% provided by Rowdy Energy. Employee will be provided benefit elections from Rowdy’s Payroll and Benefits provider, Insperity.
  • Remote: We empower our team members to work where they’re at their best. Trust and effective communication are at the heart of our remote culture
  • Energy: Keep your creativity flowing with an endless supply of Rowdy so you can stay energized and focused to crush all the tasks at hand!
  • About Rowdy Energy:
  • With a shared vision of disrupting the energy drink category, 2X NASCAR Cup Series Champion, Kyle Busch, and proven better-for-you beverage entrepreneur Jeff Church (founder of Suja Juice) joined forces to create Rowdy Energy. The goal was simple – amid the sea of sameness within the energy drink market, we wished to raise the bar and create more-than. Better yet – a best-in-class to deliver everything you want in an energy drink and nothing you don’t. Rowdy doesn’t jack you up and slam you down…Unlike traditional energy drinks that use synthetic caffeine loaded with chemical ingredients, Rowdy energizes you with natural caffeine, from green tea and green coffee bean. We pair this with the cognitive nootropic L-Theanine to promote sustained focus without the jitters or crash. This combination of nature’s powerful ingredients is designed to work with your body, not against it, so you can unleash your potential, crush your goals, and let’s be real…get a lil’ Rowdy!… So come Drink Clean and Live Rowdy with us!

Rowdy Energy

The Editorial Content Producer will be responsible for creating and managing sports betting content that appears on Betway’s social and digital channels while working closely with the Social and Brand Managers to ensure content is consistent and aligned with the US positioning. They will be expected to lead a “sports betting newsroom” within the Brand & Content Marketing team, focusing on creating and distributing relevant content to attract new customers.

They should be avid sports fan and understand sports betting, with a passion for finding, curating, and creating engaging material. They should be a strong communicator who can lead team meetings, pitch ideas, and oversee the execution. Their contribution should grow our social and digital channels through high-quality and quantity content and positively impact the success of the sportsbook side of the business.

Duties include, but not limited to:

  • Create original content tied to the sports calendar and relevant to sports betting; including writing, editing, and publishing for https://usblog.betway.com/.
  • Responsible for sourcing talent and managing outreach/relationship with subjects for content ideas; may include interviewing talent.
  • Ideate & concept content that delivers not just an engaging story but delivers against our business objectives and highlights our product.
  • Research topics and fact-check before finalizing content.
  • Proofread articles before publishing them on the Betway blog and editing existing content.
  • Collaborate with Social and Creative Studio to develop a visual identity for content, and how that can evolve over time/sports.
  • Maintain an editorial calendar that outlines upcoming content ideas that align with the sports calendar.
  • Manage brainstorms will relevant stakeholders to develop one-of-a-kind concepts.
  • Develop & maintain the Betway US tone of voice.
  • Leverage sponsorship collateral, such as access to players for content.
  • Work with the larger Marketing team on brand activations & influencer content.
  • This may include managing agency work or brand partnership content.

This job description is not intended to be an exhaustive list of responsibilities. The job holder may be required to complete any other reasonable duties in order to achieve business objectives.

Essential Criteria:

  • 2-5 years of professional or collegiate sports media experience.
  • Bachelor’s degree with a focus on related fields such as journalism, sports management, and media studies.
  • Strong writing, editing, and research skills.
  • High-level understanding of online media and experience working with online content creators.
  • Comfortable working in a newsroom environment.
  • Ability to work with and through multiple stakeholders be that internal or external to the business.
  • Deadline and detailed-oriented, with the capability to work cross-functionally and in a team setting.
  • Must be an independent, strategic, and creative thinker who is a strong team player (no job is too small or too large) and willing to take on additional responsibilities, as necessary.
  • Skilled in broadcast, print media, and digital interviews.
  • Experience using editing software (i.e., Photoshop).

Knowledge, Skills & Abilities:

  • Knowledge of consumer marketing, and how social and digital media can be successfully integrated.
  • Able to work both strategically and on a day-to-day tactical level.
  • Knowledge of sports betting and US betting culture.
  • Knowledge of professional and collegiate sports, particularly those with high popularity in America.
  • Excellent attention to detail.
  • Ambitious and results-driven mentality.
  • Entrepreneurial spirit.
  • Ability to lead team/stakeholder meetings.
  • Ability to thrive in a fast-paced environment of sports.
  • Ability to work in a fast-paced, ever-changing environment.
  • Ability to think outside of the box, be innovative, and adaptable, and come up with creative solutions to changing business challenges

Digital Gaming Corporation

We are looking for a dynamic, innovative and strategic Marketing Director to join our amazing team. You are a leader in every sense of the word. You must be an experienced, knowledgeable director who understands the ins and outs of consumer product marketing strategy, analysis, campaign execution and staff management — all while keeping tight control over the bottom line. Our ideal candidate is part analyst, part strategist, part manager, and a person who can create and implement strategies, tactics, campaigns and brand messaging. The goal is to increase the company’s market share and maximize revenues in order to thrive against competitors. 

ABOUT YOU 

  • Passion – You have a passion for the job, products, and customers 
  • Vision – Your finger is on the pulse of the industry and your eyes are on the future of the brand 
  • Leader – You can build and lead the team to execute campaigns and projects innovatively in an efficient and planned manner 
  • Organized – You keep everything moving like a well-oiled machine 
  • Positive – Be a major contributor to the positive development of our company culture 
  • Advocate for Continuous Improvement – You want to always improve. Yourself, Your Team,

Your Company and the products we make and the processes we follow based on the core values our company was built on 

  • Brand Storyteller – You excel at this essential skillset

 

WHAT YOU WILL OWN

      

  • Strategize and lead the execution of the vision and strategy for the marketing organization     
  • Plan, execute, and manage positioning and messaging that helps the company advance relationships with target audiences, build brand relevance, and drive demand in alignment with growth goals       
  • Strategize, develop, and lead in the execution of multi-channel, digital-first content 
  • Develop, acquire, and manage content, creation, and placement of videos, articles, ads, email campaigns, influencer strategy, and social media 
  • Structure and lead in the execution of PR campaigns ·      
  • Leverage analytics to measure and optimize the performance of marketing initiatives ·      
  • Champion the use of digital tools to help the company increase marketing and sales effectiveness. 
  • Leading the company’s marketing efforts and responsible for designing and developing the marketing business strategy for B2B as well as D2C customers      
  • Drive creativity and enthusiasm in your team
  • Lead; not manage a marketing team, including hiring, training, workloads, schedules and deadlines. 
  • Manage agency providers, consultants, freelancers and other suppliers, including contract negotiation and management. 
  • Develop and implement marketing plans, including promotional calendars and programs, new product introductions and other marketing projects. 
  • Deliver input on product development and product feasibility based on customer, brand and product research initiatives. 
  • Organizing company conferences, trade shows, and major events. 
  • Understanding and developing budgets and finance, including expenditures, research and development appropriations, return-on-investment and profit-loss projections. Making it all happen on time and under budget.  

WHAT YOU POSSESS: 

·      

  • You embrace our mission and core values 
  • Proven experience leading as a Marketing Director in a successful consumer product durables brand 
  • Brand storytelling
  • Excellent leadership and organizing skills 
  • Advanced in-depth knowledge of best practices in SEO & SEM, Marketing Automation, PR, Digital Marketing, content creation, social media 
  • Analytical, strategic, and creative thinking 
  • Exquisite communication and interpersonal skills 
  • Strong copywriting skills. 
  • Proven ability to manage budgets. 
  • Professional, and proactive work ethic. 
  • Strong problem-solving skills and attention to detail 
  • An ability to work cooperatively and effectively with different personality types as well as other departments, vendors and clients.  
  • Capacity to transition seamlessly among projects of varying scale, audience, format and distribution channel.  
  • ·Knowledge of your own weaknesses and an ability to work around these shortcomings through delegation, collaboration and excellent resource utilization. 
  • Competency in content management systems, project management software, marketing automation, analytics tools 
  • Desire to grow professionally with ongoing education 

PHYSICAL DEMANDS: 

While performing the duties of the job, the designer is frequently required to sit,

walk, stand, use hands to handle or feel, reach with hands and arms, talk or

hear; may occasionally be required to lift and open boxes of product samples.

Specific vision abilities required in this job include close vision and the

ability to focus. 

WORKING ENVIRONMENT: 

We are a fun and warm team! We always have the music going and have monthly birthday cake!. We celebrate each other’s successes and accomplishments. The team works collaboratively on all projects from product development to packaging to video creation and much more. The Blush philosophy is that all bodies are beautiful, worthy and deserving of celebration and pleasure. Our team combines innovation and creativity to create pleasure products that fits desires while meeting our high health and wellness standards. 

 

Vee International Inc is a vertically integrated company in the of sexual wellness consumer products space.

Established in 2007 we are an international brand and manufacturer headquartered in New York with it’s own Manufacturing Facilities. A well respected and recognized international brand. A company that fosters a positive

company culture. We are a diverse team. We are innovators, makers, leaders. Passionate about what we do, we love to keep the music playing and have a good laugh. We celebrate monthly birthdays and team successes. 

Our headquarters is situated in a 35,000 square feet building and in the heart of the Garden City and Carle Place. We are located in a prime dining and shopping area. We are a 7-minute walk away from Mass Transit [NICE buses], Roosevelt Field Mall, and Fitness Clubs.  

Vee International Inc.

Organization Overview 

REFORM Alliance is a national organization seeking to safely reduce the number of people on probation and parole and create real pathways to work and wellness for people who have been supervised instead of supported. We are using all the resources we have to help fix the flawed criminal justice system in the United States by changing laws and policies and building a movement of REFORMers to help change hearts and minds. 

REFORM was founded in the wake of the #FreeMeek movement. The Board includes award-winning recording artist Meek Mill; Fanatics executive chairman Michael Rubin; Arnold Ventures co-founder Laura Arnold; entrepreneur and business mogul Shawn “JAY-Z” Carter; Kraft Group CEO and New England Patriots owner Robert Kraft; Galaxy Digital CEO and founder Michael E. Novogratz; Vista Equity Partners founder, chairman, CEO Robert F. Smith; Brooklyn Nets co-owner, businesswoman, investor, and philanthropist Clara Wu Tsai; and co-founder and co-CEO of the Chan Zuckerberg Initiative, Priscilla Chan. Veteran criminal justice advocate Robert Rooks leads the organization as CEO. 

 

Position Overview

REFORM is seeking a Senior Marketing Director who thinks strategically, adapts quickly to changing priorities and serves as a key leader on the marketing team. Reporting to the CMO, this is an opportunity to join a new department on the ground-floor. This role will help lead strategy, ideation and oversee execution, while continuously evolving and elevating programs that attract, engage and convert.  

Responsibilities

  • Contribute to the development of REFORM’s annual marketing strategy; anticipate future opportunities via industry and brand analysis and research, consumer / audience behavioral, qualitative data, trends and analysis
  • Develop marketing programs and lead cross-platform execution that fuels awareness, impacts perception and drives engagement. 
  • Nurture a future-oriented talent strategy that drives internal engagement and ensures continual evolution of necessary skill set
  • Develop 360-marketing plans, engaging storytelling and increase awareness of Reform’s mission while driving executional excellence and data-driven dissemination strategies aligned with brand equity, platform relevancy and consumer targeting
  • In partnership with the CMO, develop the brand’s overarching content strategy, gain alignment, and overseeing marketing process and development across legislative priorities, cross-functional needs, editorial calendars, membership opportunities, digital needs and partnerships
  • Develop and execute 360 marketing with cross-functional teams that identify and acquire new members/advocates/donors across multiple platforms 
  • Support and champion development of the marketing planning process and briefs that identifying target audiences, channels, timing, KPIs and messaging and advance program effectiveness 
  • Identify, scope and define marketing workflow processes with clear ownership, deliverables and accountability across stakeholders and cross-functional teams.
  • In partnership with CMO, build and present the marketing transformation story to further the internal transformation agenda
  • Oversee marketing calendar; liaise with cross-functional teams to identify key occasions, events, promotional initiatives, board member opportunities, industry, and partner prospects
  • Leverage key insights gleaned from a refined analytics practice to inform decisions. Champion analytics usage throughout the function to accomplish strategic goals
  • Oversee and be accountable for marketing teams day-to-day project management, provide leadership and problem-resolution where needed
  • Lead through influence, often without direct authority, persuading through use of data and facts; demonstrate sufficient gravitas; inspire and motivate others
  • Marketing lead on partner marketing activations; ideate concepts, support pitches, and drive co-marketing and nurture relationships. Concept and outreach to influencers and prospects
  • Develop best practices and processes for CRM and storytelling to scale operations, drive ideation and content through collaboration and co-creation, support execution
  • Oversee data analysis and support team where needed and synthesize findings (e.g. online traffic, viral impact, search, memberships, tonal sentiment, impressions) to determine impact
  • Identify innovation and white space opportunities based on data, insights, and transposition from other industries; launch pilots, tools, and align teams to scale successes
  • Oversee post-mortems, share best practices to maximize ROI and improve processes 
  • Track and govern the deployment of key strategic initiatives by designing metrics/KPIs and driving actionable analytics against Marketing scorecard and REFORM goals
  • Ad Hoc Marketing department responsibilities as needed

 

Skills and Qualifications

  • Bachelor’s Degree in Marketing, Communications or related field. Masters preferred.
  • 12+ years of experience; 8+ years in a similar role
  • Excellent leadership skills and able to lead by example to create an environment that is encouraging, respectful, and builds team cooperation 
  • Demonstrated experience with 360 campaigns inclusive of strategy, concept development, and execution of activation plans, without media budgets 
  • A creative, change champion that is data and insights-driven with a disruptive mindset
  • Strategic agility, financial fluency, social media content and platform expert
  • Ability extract insights that fuel agile real-time and longer-term decisions and actions
  • Proven track record of developing acquisition, engagement, and content marketing strategies
  • Demonstrated ability to connect data and cultural insights to drive creativity and big ideas 
  • Ability to crystallize complex concepts into clear, salient points and to leverage creativity and storytelling in presenting idea 
  • Enthusiastic, detail-oriented with strong work ethic and superb organizational skills
  • Professional, proactive, and resourceful style, with the ability to work independently and as a team player and to take initiative and to manage multiple tasks and projects simultaneously in a fast-paced environment
  • Proven track record for developing and nurturing marketing partnerships 
  • Excellent written, verbal, presentation skills and ability to lead through influence 
  • Capable of anticipating needs, solving problems and proactively escalating support 
  • Astute business judgment and ability to frame marketing concepts with a business case 
  • Advanced skills in MS Office/Google Suite, Database/CRM tools and analytics tools such as Power BI, Tableau, Google Data Studio 
  • Project management tools (e.g. Asana) and Adobe Creative Suite a plus
  • Background in non-profits, policy and/or criminal justice work a plus 
  • Commitment to the Reform mission 

Location: New York, NY

Reports to: Chief Marketing Officer

Salary Range: $170,000-$180,000

 

 

 

At REFORM Alliance, we strive to move hearts and minds to create a more humane criminal justice system. This requires us to maintain a company culture that values employee individuality and community Growth. We are committed to fostering an environment that is inclusive, empowering and globally minded. We firmly believe that diversity in gender, race, ethnicity, sexual identity, cultural background, religion, disability, and age produces ideas and perspectives that make our efforts stronger for people unjustly in the system and make our company a better place to work. Our leadership team is committed to embedding diversity and inclusion into everything we do and how we lead.

 

REFORM Alliance

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