Talent Casting Calls and Auditions

SHR Talent is partnering with a client in Nashville, TN in its search for a results-driven Marketing Director. In this pivotal role as the Marketing Director, you will be responsible for overseeing and executing the company’s marketing strategy, driving brand awareness, and maximizing customer engagement. Your creative prowess and strategic mindset will be put to the test, as you lead a team of marketing professionals to achieve and exceed our organizational goals.

To be successful in this role as the Marketing Director, you should possess a passion for marketing and a commitment to staying ahead in a competitive market, strong leadership and interpersonal skills, with the ability to inspire and motivate teams, strong problem-solving capabilities and the ability to think strategically, excellent written and verbal communication skills, with a keen eye for detail, and a demonstrated ability to adapt to a fast-paced, evolving industry landscape.

Responsibilities:

• Develop and execute comprehensive marketing strategies to enhance the company’s market presence and reach target audiences effectively
• Lead, mentor, and inspire a team of marketing professionals to deliver outstanding campaigns and initiatives
• Collaborate closely with cross-functional teams to align marketing efforts with company objectives and ensure consistency in messaging
• Drive the creation of compelling content across various platforms, including web, social media, email, and traditional marketing channels
• Analyze market trends and consumer behavior to identify opportunities for growth and optimization
• Utilize data-driven insights to measure and report on the effectiveness of marketing campaigns, making data-informed decisions to enhance results
• Manage the marketing budget, allocate resources wisely, and ensure campaigns are executed within financial constraints
• Build and maintain relationships with external partners, agencies, and vendors to maximize the company’s marketing impact
• Stay current with industry best practices and emerging trends, adapting strategies accordingly to maintain a competitive edge
• Handle crisis management and provide strategic leadership during challenging situations, safeguarding the brand’s reputation

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field
• Master’s degree, a plus
• Proven experience in a senior marketing role, with a track record of successful campaigns and team management
• Exceptional understanding of digital marketing, SEO, social media, and content marketing
• Proficiency in marketing analytics tools and a data-driven approach to decision-making
• Budget management experience and the ability to optimize resources effectively

If you are a dynamic marketing professional ready to take on this exciting leadership role in Nashville, we invite you to apply and lead our marketing efforts towards continued success. Join our team and be an integral part of our mission to shape the future of our industry.

SHR Talent

Digital Producer

This is a W2 contract opportunity

Duration: 4-6 months (may extend)

Hours: 20-30/week

Location: Hybrid (3 days in office)

Our client is dedicated to delivering innovative products to their customers. We are seeking an experienced Digital Producer to join their dynamic team and play a crucial role in enhancing their digital presence. The ideal candidate will possess a minimum of 5 years of experience in digital production and demonstrate proficiency in UI/UX, content management, and a keen eye for digital aesthetics.

Key Responsibilities:

• UI/UX Expertise: Leverage your proficient UI/UX skills to craft visually appealing and user-friendly digital assets.
• Content Management: Effectively manage digital content, with a strong emphasis on WordPress and the Gutenberg CMS platform.
• Copywriting Skills: Exceptional writing skills are highly desirable. The ability to craft compelling content for various digital platforms, including social media, point-of-sale print collateral, and more, is valued.
• Communication: Be a strong communicator within our collaborative and relaxed team environment, ensuring seamless collaboration with colleagues and stakeholders.
• Agency Background (Preferred): While not mandatory, a background in an agency setting is preferred, as it can provide valuable experience in meeting client expectations and deadlines.
• Analytics: Use Google Analytics and heat mapping to gain understanding of where users are going
• Website Design: Play a vital role in designing and maintaining our websites to ensure they align with our brand and user experience standards.
• Digital Expertise: Demonstrate a thorough understanding of web principles and best practices, including accessibility, A/B testing, and UX, to ensure our digital assets are of the highest quality.
• Layout development
• Landing page creation
• Making sure web assets get uploaded correctly and work across all platforms

Qualifications:

• Minimum of 5 years of experience as a Digital/Web Producer
• Proficiency in UI/UX design.
• Strong skills in managing digital content, particularly with WordPress.
• Excellent writing skills for social media, point-of-sale print collateral, and other digital platforms.
• Exceptional communication skills.
• Preferred background in an agency setting.
• Proven experience in ad design.
• Expertise in website design.
• A keen eye for digital aesthetics and a deep understanding of web principles, including accessibility, A/B testing, and UX.

24 Seven Talent

The Digital Marketing Manager at Eufora strategizes, builds, optimizes, and enhances the performance of Eufora’s digital marketing efforts and manages all web assets in the B2C and B2B divisions of the company. This position contributes greatly to the conception and creation of digital graphics, social advertising, email marketing, and search advertisements. Assists marketing and communications strategies as well as creative excellence in support of sales efforts, educational programs and member services. Responsible for supporting day-to-day web design and management, and graphic design operations. 

Duties and Responsibilities of the position include:

• Collaborate the marketing and creative services department to align the web experience with the organization’s brand, strategy and standards
• Responsible for developing design elements and layouts for custom websites and web applications deployed on Shopify Plus and other web platforms
• Continually work to optimize site performance, conversion rate, and ensure responsiveness delivers an optimal user experience 
• Create and implement comprehensive digital marketing strategies using paid traffic, SEO, conversion rate optimization and email/SMS marketing to increase brand visibility, drive online sales, and elevate customer experience 
• Assist with other digital design needs in areas such as social media campaigns, email, etc
• Implement security measures and monitor website security breaches and respond to them as needed
• Reply to, troubleshoot, and resolve website issues and keep the website’s domain and hosting registration current
• Monitor and report on key metrics, including ROAS, CAC, and LTV. Utilize data to continually refine and adapt strategies
• Consistently apply brand and style guidelines; ensure compliance with all internal policies and federal, state and local regulations regarding marketing materials

Required Skills/Abilities:

• Expert knowledge of Shopify Plus, WordPress, Klaviyo, Recharge, and other relevant technologies in our digital marketing stack
• Proficiency in HTML, CSS, and Adobe Creative Suite
• Ability to manage multiple projects and multiple timelines, ensuring quality standards are met from concept to final output
• Demonstrated knowledge of UI/UX principles and best practices
• Strong analytical, troubleshooting, and problem-solving skills
• Understanding of digital marketing concepts, techniques, and strategies for business to business and business to consumer (B2B and B2C) applications
• High attention to detail with a high degree of accuracy
• Ability to think creatively individually and in a team setting
• Adept at anticipating, assessing, and translating company needs into actionable tactics
• Positive attitude and ability to work in fast-paced environment

Education and Experience Requirements:  

• Minimum of three years of progressive experience in website management and digital design including three years in web design and three years in digital marketing experience 
• Portfolio of strong creative work demonstrating three years of graphic design experience
• Successful work experience with a variety of creative projects including brand identity, email campaigns, and social media campaigns.
• Work experience with search engine optimization, search engine marketing (SEO, SEM), and Google Analytics as it pertains to web design and content marketing
• Beauty, personal care products, or fashion industry experience preferred

Eufora International

As the Marketing Manager, you will oversee the planning, management, and measurement of marketing strategies, functions, and initiatives within the Anderson Marketing Department. This position will work across two brands: Anderson Business Advisors and Infinity Investing.

You will be responsible for planning and executing a wide variety of core marketing programs; fueling inbound marketing strategies with rich, meaningful content, highlighting best-in-class research, thought leadership, and innovation; collaborating internally to identify new programs that help meet our business goals; and will provide key implementation support for other marketing team members.

The best fit for this role will have experience developing and implementing a cohesive marketing strategy across multiple channels to ensure a pipeline of relevant, timely, and engaging content that strengthens our brand and clearly articulates our value proposition for our customers and prospects for B2B and B2C audiences.

The right person will be driven, experienced across a wide variety of marketing tactics, self-motivated, and excited about joining a dynamic organization that has experienced tremendous organizational and revenue growth over the last two years. This is a great opportunity for the right marketer to build experience driving growth in the financial and asset protection category for a mid-market organization.

Objectives:

• Drive the development and execution of the company’s digital marketing campaigns to support company objectives around lead generation and brand awareness.
• Translate growth initiatives from internal clients and stakeholders into projects ready for the marketing team.
• Identify, prioritize, and develop new marketing strategies utilizing traditional and digital spaces that include website, SEO, content marketing, social media, email, earned media, video, research, and analytics.
• Support the development of the company’s marketing strategy and activation plan for key communications to target audiences as well as leadership, team members, partners, clients, and employees, across various industry touchpoints.

Job Duties and Responsibilities:

• Develop and manage strategic long-term marketing campaigns that reach and resonate with Anderson’s targeted audiences utilizing a diversified marketing mix that supports organizational company priorities as well as quarterly and annual KPIs.
• Lead and manage projects surrounding marketing initiatives with internal and external clients as well as manage ongoing account management with vendors and consultants.
• Leverage customer and competitor research and business analytics to prioritize campaign development and content creation based on opportunity size and audience relevance.
• Develop SOPs (standard operating procedures) and continuously optimize them by identifying, designing, and implementing ongoing program process improvement.

Experience & Skill-Set:

• The ideal candidate is equal parts strategic thinker, agile problem-solver, innovative self-starter, and collaborative team member
• Strong communication, leadership, organizing, and project management skills are a must.
• Superior analytical skills; ability to synthesize and interpret data to build meaningful conclusions and recommended actions to the marketing team and stakeholders.
• Excellent writing skills and functional understanding of PR, social content creation, SEO, content marketing, and customer sales cycle.
• Experience managing effective creative development to tell a story using words, images, and audio, and an understanding of how to create content that draws an audience.
• Capable of organizing and managing complicated projects with numerous stakeholders
• Up to speed with current and online marketing techniques and best practices.
• Thorough knowledge of web analytics (e.g. Google Analytics, WebTrends, etc.) and Google Adwords.
• Thorough knowledge of the social media landscape, leading channels, tools, and measurement.
• Must be authorized to work in the US; we are not currently sponsoring visas

Education and Experience Requirements:

• Bachelor’s or master’s degree in marketing or a related field
• 5-8+ years in digital marketing with experience in B2B and B2C marketing
• A self-starter with strong project management skills and accountability
• At least five years managing marketing teams within a mid-sized company or agency
• Experience using and reporting out of CMS and CRMs such as HubSpot and Salesforce
• Experience working in tax and asset protection, personal finance, real estate, and stock investing is a plus
• Demonstrable experience leading and managing content marketing, demand-gen, SEO/SEM, marketing database, email, social media, and advertising campaigns
• Accuracy of work as well as exceptional verbal and written communication in English
• Working experience in Google Suite, WordPress Divi, Google Analytics, Google AdWords, Google Data Studio, Agorapulse, Chatbots, Email Management Platforms, and business intelligence software (i.e. Power BI, Tableau)
• Strong sense of website and graphic design
• Ability to multitask, prioritize, and manage time effectively
• Motivated and dependable team player
• Experience in optimizing the customer journey, landing pages, and user funnels
• Experience with A/B and multivariate experiments

About Anderson

Serving investors and small business owners nationally since 1997, Anderson Business Advisors is the nation’s premier asset protection and tax planning firm. With a focus on providing excellent service, Anderson Business Advisors brings attorneys, CPAs, and other professionals under one roof to empower our clients to protect themselves and their investments from the growing legal and tax threats of an increasingly complex world.

Anderson Business Advisors is an award-winning workplace — voted Top Places to Work in 2020, 2021, 2022 and 2023 by the Las Vegas Business Review Journal, as well as Intuit’s Firm of the Future award in 2020. Anderson Business Advisors is growing at a phenomenal rate and we owe this success to our dynamic team, our commitment to excellent service, and our valued clients.

At Anderson Business Advisors, we’re looking for friendly, driven, and passionate individuals to help us continue our mission as we empower investors and business owners to preserve and protect their wealth, find financial freedom, and create a legacy for their loved ones and communities.

We support our team with ongoing training and professional development while providing internal advancement opportunities for driven team members who want to grow within Anderson as they succeed professionally and personally.

Anderson Advisors offers robust benefits including:

• Hybrid work schedule working remotely and in-office
• Robust onboarding program to ensure new employees are knowledgeable about all aspects of the organization, its services, and products
• Medical, Dental, Vision, and Short-term disability are all provided at no cost to each employee. Employee-paid health insurance starts at the beginning of next month after hire.
• 401(k) plan that is matched at 4% after 3 months of employment
• 16 days of PTO in the 1st year, 21 days of PTO after 1 year of employment
• In addition to PTO, Anderson offers 7 paid company holidays per year
• Family Leave (FMLA)
• $35 monthly gym membership

A full background check, drug screen, internet, and social media search are required for employment.

Anderson is an EEO employer as defined by the EEOC.

Anderson Business Advisors

As the Marketing Manager, you will oversee the planning, management, and measurement of marketing strategies, functions, and initiatives within the Anderson Marketing Department. This position will work across two brands: Anderson Business Advisors and Infinity Investing.

You will be responsible for planning and executing a wide variety of core marketing programs; fueling inbound marketing strategies with rich, meaningful content, highlighting best-in-class research, thought leadership, and innovation; collaborating internally to identify new programs that help meet our business goals; and will provide key implementation support for other marketing team members.

The best fit for this role will have experience developing and implementing a cohesive marketing strategy across multiple channels to ensure a pipeline of relevant, timely, and engaging content that strengthens our brand and clearly articulates our value proposition for our customers and prospects for B2B and B2C audiences.

The right person will be driven, experienced across a wide variety of marketing tactics, self-motivated, and excited about joining a dynamic organization that has experienced tremendous organizational and revenue growth over the last two years. This is a great opportunity for the right marketer to build experience driving growth in the financial and asset protection category for a mid-market organization.

Objectives:

• Drive the development and execution of the company’s digital marketing campaigns to support company objectives around lead generation and brand awareness.
• Translate growth initiatives from internal clients and stakeholders into projects ready for the marketing team.
• Identify, prioritize, and develop new marketing strategies utilizing traditional and digital spaces that include website, SEO, content marketing, social media, email, earned media, video, research, and analytics.
• Support the development of the company’s marketing strategy and activation plan for key communications to target audiences as well as leadership, team members, partners, clients, and employees, across various industry touchpoints.

Job Duties and Responsibilities:

• Develop and manage strategic long-term marketing campaigns that reach and resonate with Anderson’s targeted audiences utilizing a diversified marketing mix that supports organizational company priorities as well as quarterly and annual KPIs.
• Lead and manage projects surrounding marketing initiatives with internal and external clients as well as manage ongoing account management with vendors and consultants.
• Leverage customer and competitor research and business analytics to prioritize campaign development and content creation based on opportunity size and audience relevance.
• Develop SOPs (standard operating procedures) and continuously optimize them by identifying, designing, and implementing ongoing program process improvement.

Experience & Skill-Set:

• The ideal candidate is equal parts strategic thinker, agile problem-solver, innovative self-starter, and collaborative team member
• Strong communication, leadership, organizing, and project management skills are a must.
• Superior analytical skills; ability to synthesize and interpret data to build meaningful conclusions and recommended actions to the marketing team and stakeholders.
• Excellent writing skills and functional understanding of PR, social content creation, SEO, content marketing, and customer sales cycle.
• Experience managing effective creative development to tell a story using words, images, and audio, and an understanding of how to create content that draws an audience.
• Capable of organizing and managing complicated projects with numerous stakeholders
• Up to speed with current and online marketing techniques and best practices.
• Thorough knowledge of web analytics (e.g. Google Analytics, WebTrends, etc.) and Google Adwords.
• Thorough knowledge of the social media landscape, leading channels, tools, and measurement.
• Must be authorized to work in the US; we are not currently sponsoring visas

Education and Experience Requirements:

• Bachelor’s or master’s degree in marketing or a related field
• 5-8+ years in digital marketing with experience in B2B and B2C marketing
• A self-starter with strong project management skills and accountability
• At least five years managing marketing teams within a mid-sized company or agency
• Experience using and reporting out of CMS and CRMs such as HubSpot and Salesforce
• Experience working in tax and asset protection, personal finance, real estate, and stock investing is a plus
• Demonstrable experience leading and managing content marketing, demand-gen, SEO/SEM, marketing database, email, social media, and advertising campaigns
• Accuracy of work as well as exceptional verbal and written communication in English
• Working experience in Google Suite, WordPress Divi, Google Analytics, Google AdWords, Google Data Studio, Agorapulse, Chatbots, Email Management Platforms, and business intelligence software (i.e. Power BI, Tableau)
• Strong sense of website and graphic design
• Ability to multitask, prioritize, and manage time effectively
• Motivated and dependable team player
• Experience in optimizing the customer journey, landing pages, and user funnels
• Experience with A/B and multivariate experiments

About Anderson

Serving investors and small business owners nationally since 1997, Anderson Business Advisors is the nation’s premier asset protection and tax planning firm. With a focus on providing excellent service, Anderson Business Advisors brings attorneys, CPAs, and other professionals under one roof to empower our clients to protect themselves and their investments from the growing legal and tax threats of an increasingly complex world.

Anderson Business Advisors is an award-winning workplace — voted Top Places to Work in 2020, 2021, 2022 and 2023 by the Las Vegas Business Review Journal, as well as Intuit’s Firm of the Future award in 2020. Anderson Business Advisors is growing at a phenomenal rate and we owe this success to our dynamic team, our commitment to excellent service, and our valued clients.

At Anderson Business Advisors, we’re looking for friendly, driven, and passionate individuals to help us continue our mission as we empower investors and business owners to preserve and protect their wealth, find financial freedom, and create a legacy for their loved ones and communities.

We support our team with ongoing training and professional development while providing internal advancement opportunities for driven team members who want to grow within Anderson as they succeed professionally and personally.

Anderson Advisors offers robust benefits including:

• Hybrid work schedule working remotely and in-office
• Robust onboarding program to ensure new employees are knowledgeable about all aspects of the organization, its services, and products
• Medical, Dental, Vision, and Short-term disability are all provided at no cost to each employee. Employee-paid health insurance starts at the beginning of next month after hire.
• 401(k) plan that is matched at 4% after 3 months of employment
• 16 days of PTO in the 1st year, 21 days of PTO after 1 year of employment
• In addition to PTO, Anderson offers 7 paid company holidays per year
• Family Leave (FMLA)
• $35 monthly gym membership

A full background check, drug screen, internet, and social media search are required for employment.

Anderson is an EEO employer as defined by the EEOC.

Anderson Business Advisors

Job Title: Marketing Coordinator

Employment Type: Full-Time

Experience Level: 0-2 Years

This is a contract to hire role based in Golden, Colorado (Onsite)

Company Overview:

We are a dynamic and innovative Water Quality and Testing company dedicated to bringing clean water and energy to the world. We are seeking a motivated and creative Marketing Coordinator to join our growing team. If you are passionate about digital marketing, have a knack for SEM, PPC, and SEO, and are proficient in Adobe Suite, this could be the perfect opportunity for you to kickstart your marketing career.

Job Summary:

As a Marketing Coordinator, you will play a crucial role in supporting the marketing team’s efforts to increase brand visibility, drive website traffic, and generate leads. This entry-level position is ideal for recent graduates or individuals with up to two years of marketing experience looking to develop their skills in digital marketing.

Key Responsibilities:

1. Search Engine Marketing (SEM): Assist in creating, optimizing, and managing pay-per-click (PPC) advertising campaigns on platforms such as Google Ads and Bing Ads to increase online visibility and drive qualified traffic.
2. Search Engine Optimization (SEO): Collaborate with the SEO team to perform keyword research, optimize website content, and implement on-page and off-page SEO strategies to improve organic search rankings.
3. Digital Advertising: Support the development and execution of digital advertising campaigns, including display ads, social media advertising, and remarketing efforts.
4. Content Creation: Collaborate with the content team to create engaging and relevant content for various digital marketing channels, including blog posts, social media updates, and email campaigns.
5. Data Analysis: Monitor and analyze marketing campaign performance using analytics tools, providing insights and recommendations for improvement.
6. Adobe Suite: Utilize Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.) for graphic design tasks, including the creation of marketing collateral, banners, and promotional materials.
7. Reporting: Prepare regular reports on marketing campaign performance and present findings to the marketing team, highlighting key metrics and areas for improvement.
8. Competitive Research: Stay up-to-date with industry trends and competitor activities to identify opportunities for differentiation and growth.

Qualifications:

• Bachelor’s degree in Marketing, Advertising, Business, or a related field.
• 0-2 years of experience in marketing or a related role.
• Proficiency in SEM, PPC, and SEO best practices.
• Strong working knowledge of Adobe Suite (Photoshop, Illustrator, InDesign).
• Excellent written and verbal communication skills.
• Analytical mindset with the ability to interpret data and draw meaningful conclusions.
• Highly organized and detail-oriented.
• Self-motivated and eager to learn in a fast-paced environment.

Why Join

• Opportunity to gain valuable experience in digital marketing.
• Collaborative and supportive team environment.
• Competitive salary and benefits package.
• Ongoing professional development and growth opportunities.
• Chance to contribute to a growing company with a strong mission.

Robert Half

HFI Management (“HFIM”) is currently seeking a Sales and Digital Marketing Manager based in Idaho Falls, Id. This role will manage and oversee the internal and external marketing for all marketing strategies and efforts of LP Propane and Bingham Ag Services.

HFIM is the administrative and sales support division of the Brad Hall family of companies. HFIM supports companies in fuel and lube distribution, propane sales, retail fuel stations, oil field services farming, fuel transportation and other industries. The family of Companies does business in the Western United States and supplies to over 30 states.

The Sales and Digital Marketing Manager will primarily be focused on:

Project Management

• Work collaboratively with cross-functional teams, including sales, product, and design, to ensure that all video content aligns with overall marketing goals and brand standards.
• Participation in the development and execution of marketing projects and presentations.
• Maintain and coordinate all aspects of the Companies’ websites and social media platforms to include but not limited to: site development and content creation, customer portals, user interfaces, search engine optimization, paid search, customer buying experience, content deployment, live chat, analytics and reporting, and daily monitoring.
• Develop and manage marketing budgets.
• Oversee the creation and publication of all marketing material in line with marketing plans.
• Support and lead research and analysis of emerging and target markets for assigned Companies.
• Keep up-to-date with emerging trends and best practices in video marketing, sharing insights and recommendations with the broader marketing team.

Marketing Strategies

• Develop and execute video marketing strategies to drive brand awareness and lead generation across multiple channels, including social media, email, and website.
• Develop and oversee internal marketing initiatives including but not limited to: creation and management of internal communications mediums, manage internal branding and Company stores, and support internal promotions and advertising needs.
• Lead and support the planning and implementation of Company events such as training events, customer and vendor events, trade shows, and other Company outreach opportunities.
• Ensure all brands are positioned appropriately and according to marketing strategy.
• Create and analyze the effectiveness of marketing campaigns and initiatives through reporting, tracking and analysis to provide feedback to executive management team and Company leaders as needed.

The preferred candidate for the Sales and Digital Marketing Manager will have the following:

• 3+ years of experience in Adobe After Effects, Premiere Pro, and Videography.
• Three or more years’ experience in a related field.
• Strong verbal and written communication skills.
• Excellent project management skills.
• Excellent computer skills and able to learn company systems and processes.
• Adheres to the company’s values and ethical expectations.
• Excellent project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines.
• Strong collaboration and communication skills, with the ability to work effectively with cross-functional teams.

Brad Hall Companies

POSITION SUMMARY

The Platform Review Marketing Manager is responsible for the analysis, innovation, organization, and performance of all marketing strategies for Cardone Ventures’ platforming clients. This individual plays a crucial role by aligning that strategy with the ever-evolving needs of the independent businesses we support. The role is highly collaborative, is client-facing, and requires a high level of experience and understanding across all marketing functions. This individual should be an A-team player with an exceptionally high belief and sharp business acumen to exceed goals.

ABOUT CARDONE VENTURES

Our mission is to help business owners achieve their personal, professional, and financial goals through the growth of their businesses. We work in dozens of verticals and provide strategic business guidance through courses, live events, partnerships, and investments. Our core values are the backbone of our business and guide our hiring process: we are inspirational, disciplined, accountable, transparent, aligned, and results oriented. This company operates nationally and is growing by the day.

OBJECTIVES

• Develop strategic assessments on media, design, copy, search engine, email marketing, social media, and paid search capabilities, among other functions within digital and traditional media marketing
• Work collaboratively with cross-functional teams, including Business Account Managers, the internal CRM team, and Finance Managers, to develop a comprehensive 10X360 Platform Review
• Consult with clients to determine their 10-year marketing growth strategy
• Collaborate with 30+ clients from various industries with different marketing needs and varying levels of marketing acumen
• Define the platforming client’s brand house, customer journey, value ladders and customer persona(s)
• Align the client’s customer journey to the organization’s brand strategy
• Guide clients through a six-month journey to shift their perspective on marketing strategies in their business
• Test, report, optimize, and analyze program performance to identify key levers and opportunities for improvements that can be shared across platforms and programs
• Audit client’s digital presence across social profiles, website(s), and online service directories to provide strategic update recommendations
• Define metrics and analyze program success, and track and forecast growth and engagement
• Use and recommend CRM platform to create effective customer service and retention strategies for marketing programs
• Interact with clients at in-person events during the delivery of their 10X360 Platform Review
• Make recommendations on key investments and innovations necessary within marketing services to maintain a competitive advantage against competitors
• Create effective and attractive landing pages and email sequences through an internal CRM system for clients businesses
• Create campaign plans consisting of strategy, copy, value propositions, and products offered for clients

COMPETENCIES

• Understanding of digital, traditional, social media, and strategic marketing opportunities
• Ability to leverage market research and data to guide clients toward decisions that will benefit the organization
• Demonstrates understanding of marketing statistics for social media platforms and where people spend most of their time
• Ability to articulate the concept of flow, conversion and retention
• Can articulate the difference between marketing strategy, branding and advertising
• Ability to identify a client’s brand house and customer personas
• Understanding of critical marketing key performance indicators (KPIs) in order to measure performance
• Can provide creative, strategic marketing ideas without going too far outside the realm of CV best practice
• Ability to peer review the Marketing section of the Platform Review for other Marketing Managers and provide sound suggestions
• Ability to ask pointed questions during the discovery phase to understand the client’s current marketing strategy
• Substantial experience with customer relationship management (CRM) software (e.g., HubSpot, Salesforce), project management software (e.g., Asana), and G Suite (Google Slides and Google Docs)

EDUCATION AND EXPERIENCE

• Bachelor’s Degree in Marketing or related area of study, or equivalent work experience
• At least 3 years’ work experience in marketing, sales, and management

PHYSICAL REQUIREMENTS

• Prolonged periods sitting at a desk and working on a computer
• This position will require travel: up to 5%

COMMITMENT TO DIVERSITY

As an equal opportunity employer committed to meeting the needs of a multigenerational and multicultural workforce, Cardone Ventures recognizes that a diverse staff, reflective of our community, is an integral and welcome part of a successful and ethical business. We hire local talent at all levels regardless of race, color, religion, age, national origin, gender, gender identity, sexual orientation, or disability, and actively foster inclusion in all forms both within our company and across interactions with clients, candidates, and partners.

If this position caught your eye, send us your resume! For best consideration, include the job title and source where you found this position in the subject line of your email to [email protected]. Already a Cardone Ventures candidate? Please connect directly with your recruiter to discuss this opportunity.

Cardone Ventures

A.J. Dwoskin & Associates is a leader in managing commercial and residential properties throughout the Northern Virginia region. With a mission to provide exceptional service to residents, commercial tenants, and support the local communities. They operate with a long-term focus through consistent improvements, which extends to their employees. They offer an enjoyable, challenging atmosphere that emphasizes training and continued education with opportunities for personal growth and development.

As a Marketing Manager, you would be responsible for developing and monitoring the residential, mobile home, marketing initiatives, and strategies to achieve success.

Marketing Manager Responsibilities:

• Develop and implement comprehensive brand and lead generation strategies that speak to target new residents respective to each asset’s target market.
• Manage the dashboard of relevant marketing KPIs and define metrics for success to tell the story beyond numbers and relative data.
• Create presentations to connect the dots between marketing and leasing.
• Partner with Property Managers and Leasing Consultants on matters pertaining to marketing initiatives and campaigns including advertising, signage, brochures, referral programs, and website design.
• Exemplify and find excitement in collaborating with Residential Operations to ensure leasing goals and marketing goals are aligned. Develop, define, and foster strategies through ongoing community events, social media reach, and engagement to support resident acquisition and retention goals.
• Manage the advertising, promotional contracts and plans to drive the traffic necessary to keep occupancy high. Adjust listing advertisement packages accordingly.
• Perform quarterly ILS audits to ensure content accuracy.
• Develop annual marketing budget and monitor marketing expenses to ensure budgetary compliance and effective ROI Return on Investment.
• Perform comprehensive reviews of market competitors regarding the approach to marketing spend through Apartment List, levels of customer service through Satisfacts, and product packaging through online and offline marketing.
• Shop competitors to ensure accurate information and to monitor changes within the market. Regularly analyze the price, product, and customer service of our product in comparison to the competition.
• Work closely with the VP and Property Managers in reviewing weekly concession strategies based on submarket conditions.
• Participate in Yardi RevenueIQ biweekly pricing calls along with the VP of Residential and Property Managers to ensure pricing strategies are in line to achieve occupancy goals.
• Oversee social media strategy including Instagram and Facebook by collaborating with onsite teams to create content.
• Monitor online reputation channels and online reputation management approaches.
• Collaborate with a dedicated recruiter and the Human Resources Department on LinkedIn content including job postings.
• Completion of weekly, monthly, and quarterly reports to include property performances.
• Launch and monitor resident surveys via SatisFacts Research. Use resident feedback to guide short-term and long-term marketing and operational strategies.
• Review monthly organic search (SEO) and paid search (SEM) performance and strategies and budget based on performance analytics and reprioritized leasing needs.
• Oversee branding and online promotion store strategies.
• Oversee Yardi Creative Website Development Strategies.
• Collaborate and provide support to the Training and Compliance Manager in fielding and addressing resident complaints and issues to ensure online reputation management remains transparent and attractive.
• Stay up to date on the newest technology, products, and digital services that will enhance the prospect and existing resident’s experiences both online and offline.
• Manage all advertising and promotional contracts.
• Design signage packages, website creative, and marketing plans including preparation of a budget and vendor selection.
• Management of all marketing collateral including photos, videos, logos, and property information guides.

Marketing Manager Requirements and Qualifications:

• Minimum education of a bachelor’s degree with a concentration in Marketing, Business Management, Real Estate, or Communications/PR.
• Minimum of Five (5) years of progressive marketing experience.
• Previous work experience within the real estate industry is required.
• Think strategically and work across all sectors of the business including Leasing, Operations, Accounting, and Legal.
• Exceptional verbal and written communication skills are required.
• Strong attention to detail, with an eye for beautiful detail, and analytical skills are required.
• Previous experience with Yardi suite of products and other similar PMC management software is preferred.
• Strong understanding of third-party vendor management, contract management, project management, CRM, CMS, Google Analytics, SEO, SEM, social media, and AI Tools.
• Adobe Photoshop and InDesign experience are a plus.

What They Offer:

• Health and Dental Insurance, 401K
• Flexible Spending Program
• Short Term and Long-Term disability
• Employee Assistance Program
• Tuition Reimbursement
• Paid Time Off and Holiday Pay
• Housing Discount for those living and working within
• Paid Volunteer Days
• Bereavement Leave

If you meet our qualifications and are selected for an interview, a member of our human resources department will reach out to schedule an interview. We have an in-house recruiter and respectfully ask that only job seekers contact us. No agencies, please.

In accordance with EEOC guidelines, we are an equal opportunity employee and do not discriminate in our hiring or employment practices. All candidates who meet our qualifications above are invited to apply.

A.J. Dwoskin & Associates

Delivering Quality Products with Speed, Value, and Exceptional Customer Service – Our Commitment to Excellence

At Maxima Apparel, we’re on a mission to revolutionize the speed-to-market manufacturing and design industry, setting new benchmarks for agility and innovation. Our production platform proudly serves some of the industry’s leading names. As we continue to expand our portfolio of brands and licenses, we’re on the lookout for a driven and visionary E-Commerce Manager to take the helm and lead our Pro Standard brand to greater heights.

You’ll love this role if…

• You are deeply committed to delivering high-quality products in a timely manner, ensuring our customers receive exceptional value.
• You excel at collaborating across teams to ensure seamless processes and timelines, contributing to our culture of innovation.
• You thrive in a fast-paced environment where attention to detail is crucial for maintaining our high standards.
• You have a passion for analyzing data and providing valuable insights for continuous improvement, driving our mission of excellence.

What you’ll do…

As an E-Commerce Manager at Maxima Apparel Corp, you will be a crucial part of our mission to efficiently deliver high-quality products to our customers. Your responsibilities will include:

Financial Management

P&L Management: Oversee and work towards managing a significant P&L, ensuring financial success and profitability.

Sales and Marketing

Revenue Sales Planning: Develop and execute strategies for revenue growth, identifying opportunities to drive sales and maximize profitability.

Fulfillment Time Optimization: Plan and optimize fulfillment processes to reduce time-to-fill, ensuring timely delivery of orders to customers.

Sales Calendar and Event Management: Maintain a structured sales calendar, coordinating sales activities, social media promotional campaigns, inventory buying positions, and events effectively.

Customer Engagement

Customer Service: Manage and provide exceptional customer service, addressing inquiries and concerns promptly and professionally.

Order Tracking: Monitor and track customer orders, ensuring accuracy and on-time delivery.

Data and Analytics

Reporting: Generate and analyze reports to assess performance and make data-driven decisions.

Management

Calendar Management: Efficiently manage calendars to schedule and organize key e-commerce activities and events.

Vendor Management for Paid Search and Social: Build trust and a relationship with an outside vendor, overseeing the buying and optimization of paid search and social campaigns to achieve marketing goals.

Supervision of International Remote Staff: Provide guidance and oversight to two international remote staff members, ensuring collaborative and productive operations.

Marketing Strategy

Social Media Strategy: Develop and implement social media strategies to enhance the online presence and engagement, driving brand awareness and customer loyalty.

Event Planning: Organize and execute events that align with business objectives, fostering brand recognition and customer engagement.

Procurement

Buying Positions: Lead and manage buying positions, making informed decisions to procure inventory that meets customer demands and business goals.

You should have…

P&L Responsibility: Experience in managing Profit and Loss (P&L) statements, demonstrating your ability to oversee financial performance and ensure profitability.

Excel and Power BI Proficiency: Strong skills in Excel and Power BI to effectively analyze data and generate insights for informed decision-making.

Graphic Design Skills: Proficiency in graphic design tools like Photoshop and Illustrator to create visually appealing marketing materials and assets.

E-commerce Platform Experience: Experience with Shopify or a similar e-commerce platform.

Google Analytics Expertise: In-depth knowledge of Google Analytics to track and analyze website performance and user behavior.

Customer Service Background: Previous experience in customer service to understand and meet customer needs effectively.

Store Management Experience: Prior store management experience, demonstrating your ability to oversee retail operations.

Buying Expertise: Proven experience in buying, ensuring the procurement of inventory aligns with customer demands and business goals.

Sales Management Skills: Strong sales management skills to drive revenue growth and achieve sales targets.

Outsourced Paid Search Firm Management: Experience in managing an outsourced paid search firm, optimizing campaigns to meet marketing goals.

Sports, Athletic, or Apparel Background: A background or strong interest in sports, athletics, or the apparel industry, enhancing your ability to connect with the target audience and understand market trends.

Salary Range: $70,000 – $120,000 annually

Why Choose Maxima Apparel

· Competitive compensation

· Health insurance

· Flexible PTO

· And more…

About Maxima Apparel

Maxima Apparel Corp is a leading sportswear and licensed apparel brand collective known for its high-quality products. With a primary focus on men’s and women’s licensed apparel, outerwear, and headwear, we have established a strong presence in the market. Our success is built upon prestigious brands, a commitment to delivering products quickly with exceptional quality, competitive pricing, and outstanding customer service.

At the heart of our brand collective is PRO Standard, a licensee affiliated with the NBA, MLB, NFL, NHL, and over 150 esteemed colleges and universities. PRO Standard stands out as a premium athletic brand, known for its unique lifestyle approach to the Sports Licensed market.

Maxima Apparel is dedicated to being a fast and agile manufacturer and design house in the industry, serving some of the best names in the business. As we expand our portfolio of brands and licenses, we remain focused on delivering the highest standards of quality and service to our customers. Join us and be part of a dynamic team that is setting new standards in the industry.

EOE

Maxima Apparel