Music Video Casting Calls and Auditions

ABOUT US: 

Mother Science is a modern, biotech skincare brand bringing breakthrough products to market in Spring 2023 featuring our revolutionary, patented ingredient. With superior clinical efficacy, our products are poised to become the next gold-standard in anti-aging. The brand is co-founded by world-renowned musicians and serial entrepreneurs Michael Einziger and Ann Marie Simpson, and led by 20-year beauty industry veteran Jessica Goldin. We are looking for talented, passionate leaders to join us as we launch this exciting new brand and position it for major growth. 

SUMMARY: 

The Social Media & Influencer Manager will be responsible for creating, planning and executing the social strategy for content, influencer and community engagement across all social platforms (Instagram, TikTok, YouTube, Facebook and more). This role will develop and grow a strong social media community and build impactful influencer relationships. This is an exciting opportunity to play a key role in launching and building a brand from the ground up. 

This role is based in Los Angeles and reports to the VP of Marketing.

KEY RESPONSIBILITIES

Social Media: 

• Develop social media strategies across content and influencer from concept to execution to analysis to organically grow the brand’s social media platforms
• Own content planning, creation, social copywriting, and posting for all social platforms; ensure consistent posting and strong brand storytelling, including curating content derived from influencer or third-party content creator partnerships
• Create and manage content calendars for social platforms with a strong understanding of the focus of the business needs, reacting to social trends when brand relevant, and ensuring all assets adhere to the quality, consistency and tone of the brand 
• Oversee community management and engagement on all social platforms to ensure a strong community presence and positive sentiment with influencer partners 
• Constantly monitor competitors and other social media leaders for learnings, insights and best practices to deliver against objectives and build a best-in-class brand

Influencer: 

• Support with strategy, development, and execution of Influencer activations for the brand
• Establish and foster relationships with content creators and influencers across key social channels including Instagram,TikTok, and YouTube. Identify and evaluate potential partners based on a variety of factors including engagement, audience demo, and brand fit.
• Execute influencer partnerships for campaigns from start to finish: target lists, strategy ideation, placing orders and tracking deliveries, negotiations with influencers and/or their representatives, budget management, contract execution, KPI measurements and program wrap reports.
• Create and manage seeding programs – build and maintain seeding lists; develop creative gifting ideas and solutions
• Monitor and report analytics and performance; make strategic optimizations and adjustments based on analytics
• Stay at the forefront of creative, influencer and content trends

QUALIFICATIONS:

• Creative content storyteller with a passion for beauty and emerging digital and social media trends
• Mastered core competencies across all social platforms
• Experience building and nurturing influencer and creator relationships with proven ability to connect with individuals and foster long-lasting relationships
• Creative thinker with analytical skills to measure success and translate it into actionable business results 
• Strong video + photo production and editing skills for all types of social media content
• Self-starter who thrives in an entrepreneurial, fast-paced environment
• Exceptional communication, project management, and time management skills 
• Bachelor’s degree
• Experience in beauty or a related industry (e.g., wellness, apparel) strongly preferred
• Minimum of 5 years experience in influencer marketing, social media, or content marketing

WHAT YOU’LL GET:

• Daily opportunities to make a significant impact an early-stage brand and play a key role in growing and shaping the business
• Competitive salary
• Competitive health benefits
• Friendly, fun, collaborative culture 

Mother Science

The Manager, Global Brand and Influencer Marketing will lead the development and execution of global influencer marketing campaigns for KVD’s core + newness products. They will also oversee the strategy and execution on global marketing campaigns . A major aspect of their duties will be coordinating multitude of aspects for influencer and global marketing activities including partnerships, events, influencer content strategy, daily marketing communication, gifting strategy development, comprehensive KPI reporting, and brand networking.

The ideal applicant is outgoing with exceptional interpersonal skills and has demonstrated success identifying industry trends and building strong industry relationships. They will be a strong communicator, as they will need to communicate and balance priorities and requests from multiple departments and collaborators. This enigmatic person will not only have strong communication skills but the skill to see three steps ahead of the curve. Providing cutting

edge strategies. They will also have strong negotiation acumen and contract knowledge. This person will have extensive experience in the beauty industry and well-versed in social marketing. Requires up to 15% travel.

RESPONSIBILITIES

• Develop and execute end-to-end influencer strategy and campaigns for newness and core campaigns. Inclusive of providing campaign directives, curating talent, negotiating rates, managing contract development, influencer relations and KPI reporting.

• Oversee the day-to-day marketing needs of the business, predominantly supporting the needs of cross departmental communication.

• Working closely with creative and content strategy teams to develop influencer and marketing assets required to support overarching marketing plans (Creative, Copy, Video, etc.)

• Building strong relationships with brand relevant influencers bringing strong

partnership opportunities to the table

• Responsibly represent the brand and manage relationships with influencer partners, talent managers, media, and contacts on/across social networks.

• Development and execution of Marketing events for North America region.

• Proactively pitch new ideas and perspectives to maximize exposure and client

connection based on global & retailer strategies, as well as cultural and beauty trends

• Manage and maintain influencer budget

• Support in execution of new to brand ongoing micro influencer program

• Have a strong understanding of Brand DNA + Goals

• Ensure brand partnerships align with D.E.I brand goals

• Beauty trend forecasting, with a focus on makeup artistry

REQUIREMENTS

• 5-7 years of experience in principles and practices of influencer marketing, event planning, and brand marketing

• College degree or equivalent experience related to Marketing/Communications/Hospitality

• Passion for beauty/cosmetics; experience in the industry is a must

• Organized, detail-oriented and forward thinking

• Superior written and verbal communication skills

• Must have general knowledge in creation of talent agreements

• Ability to manage multiple programs in a deadline-intensive environment

• TikTok + YouTube + Instagram + Twitch platform knowledge + META knowledge

• General Excel Skills

• Comfortable in presenting in larger groups

Kendo Brands, Inc.

CALPAK is seeking an experienced Social Media Coordinator to join our team! In this role, you will own CALPAK brand presence across various channels of social media. This role reports directly into the Brand Marketing Manager.

Role Type: First 6 months in-office full time. Option to be hybrid after the initial 6 months

Your Role:

• Create and manage CALPAK’s social media content calendar, utilizing the marketing calendar and brand guidelines as a compass
• Create eye-catching on-brand, and highly engaging content unique for CALPAK’s social channels including Instagram (Grid, Reels, Stories), Facebook, Pinterest, and TikTok, both organic and sponsored content
• Define and execute social strategy across key channels including existing and emerging platforms
• Report on key KPIs by channel, measure and report on content performance weekly, and optimize content to those metrics
• Leverage data, insights, trends and best practices to represent brand authenticity, voice, tone
• Monitor hashtags, brand mentions, competitors, and customer feedback and share with the rest of the marketing team
• Interact with current and future customers with a customer-minded, opportunistic, and timely approach
• Partner with paid and customer services to fully optimize the customer experience and ensure all customers are responded to in a prompt manner across comments, messages, questions, and customer feedback channels (community management)
• Work closely with creative to bring social specific content concepts to life
• Form strategic partnerships, internally and externally, to leverage extensive network of resellers, partners, and influencers (influencer marketing experience a HUGE plus!)
• Be an internal brand ambassador, educating others on customer trends, feedback, and what it means to travel with CALPAK

You have:

• 2 – 3 years’ organic social media experience
• A keen eye for what’s trending
• Plus if skilled with designing and video editing
• Plus if experience using Figma, Adobe Suite, Grin, Curalate/Dash Hudson
• ● Experience with creative strategy and brand presence
• Experience in reporting on brand awareness and top-funnel analytics
• Must be able to commute to office in Gardena, California

Benefits:

• Role may be eligible for annual bonus plan
• Medical, Dental, and Vision insurance
• 401K with company matching
• Life insurance and disability coverage
• Accrued paid time off and floating holidays
• Monthly wellness credits
• Dog friendly office
• Employee discount
• Benefits and incentive compensation may be subject to other requirements and conditions

Key attributes include: Ability to Influence, Tactful, Detail Oriented, Collaborative, Creative

CALPAK

RockawayMore is a food, beverage and hospitality full-service, boutique agency specializing in developing forward-thinking strategies that move in stride with today’s changing landscape of public relations, digital marketing, and social media. We believe that a harmonized approach across all platforms – is not only the most effective way to market brands, but today, the only way to market brands.

Presently, RockawayMore is hiring for a Social Media Director to join our account management team and lead our clients to success. As the Social Media Director with RockawayMore, you will oversee all activities and personnel related to social media management, advertising, and content creation for all social media clients. In order to succeed in this role, you must have experience working with hospitality and restaurant brands and their associated social  media platforms. Ideal candidates will have 8+ years experience in social media campaign management and creating digital content that effectively drives followers, likes, engagement, and conversions, as well as 3+ years experience in employee management/leadership. So, if you like to work in a fast-paced environment and meet our requirements, we would like to hear from you.

Experience:

• 8+ Years Social Media Management
• 3+ Years Employee Management

Skills:

• Thorough understanding of social media, digital marketing, and general marketing strategies.
• Strong project management experience.
• Excellent problem solving skills, especially in client relationship management.
• Deep understanding of existing and emerging social media platforms with experience finding opportunities to scale or build new capabilities.
• Proven track record of ideating and delivering social media campaigns that drive impactful results and engagement.
• Proven ability to manage a team of skilled professionals.
• Excellent verbal, written, and video communication skills.
• Excellent leadership and managerial skills.
• High level of self-awareness.
• Broad knowledge of current events, including political, social, and technological trends.
• Strong organizational skills with superior attention to detail.
• Fluency in Google Suite (Docs, Sheets, Slides, Drive) and Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.) and social media scheduling software. 
• Fluency in all social media platforms including Instagram, Facebook, LinkedIn and TikTok as well as fluency in various schedules platforms. 
• Proven track record in social media ads management
• Ability to multitask, be analytical and meet deadlines.

Duties/Responsibilities:

• Oversees all activities related to UGC, influencer management, and social media services, with an emphasis on video content creation.
• Acts as an expert on all areas of social media management, advertising, trends, and updates.
• Ability to lead a team of 3+ Social Media Managers and create benchmarks for growth.
• Establish an influencer marketing strategy; lead negotiation with influencers; identify and onboard influencers; and integrate content into our service offerings for our clients.
• Develop strategy to generate more video and reels content, coaching team members on social media strategy, and video content creation.
• Leads weekly team meetings geared toward improving social media/advertising tactics and processes utilized by the social media team.
• Manages team projects and ensures they are completed on time and on budget.
• Ensure client satisfaction and quality standards are met with all team projects.
• Create and drive short-term and long-term social media growth strategy, with an emphasis on video content.
• Create calendars and manage social media accounts for multiple clients.
• Guides Social Media Managers in creating video content, social media strategy, copywriting and/or graphics that effectively drive followers, likes, engagement, and conversions.
• Maintains current knowledge of online marketing opportunities and trends, web analytics, and optimization techniques, particularly in the realm of social media marketing through Tik Tok and Instagram Reels, to ensure social activities are aligned with consumer engagement.
• Strategizes with all department heads to improve internal and interdepartmental processes.
• Communicate with other Account Leads to ensure efficient and productive client relations.
• Coaches Social Media Managers on a regular basis regarding the utilization of social media tools, content creation, and campaign development.
• Provides both verbal and written disciplinary action as needed.
• Conduct interviews for new hires in the social media department.
• Perform other related duties as assigned.

Move to the Top of the List:

• 3+ Years hospitality/restaurant specific experience
• Experience in a Social Media agency managing various accounts 
• Videography and photography skills

Benefits and Compensation

• $70,000 – $75,000 base salary
• Medical, dental and vision health benefits
• Paid vacation days
• Unlimited paid time off (PTO)
• Opportunity to participate in company IRA
• Gym stipend
• Cell phone stipend
• Hybrid office schedule with a minimum of 1 in-office day per week

Rockaway is an equal opportunity employer and all qualified candidates will receive consideration without regard to race, color, religion, gender, national origin, disability status, protected veteran status, or any other characteristic protected by law. Candidate ideally resides in South Florida, but considerations will be made for all qualified candidates

RockawayMore

Company Overview:

Audience is a cutting-edge SAAS tool that helps businesses scale through audience growth and engagement. Audience has been in business for 12 years and work with over 4,000+ clients in the media space. We are eager to build a marketing team to sustain growth into new verticals and need a marketing coordinator to help us get there. 

Job Description:

We are looking for a Marketing Coordinator to join our team and work under the Marketing Director. The successful candidate will be responsible for managing our content calendar, coordinating blog and social media content, implementing email and newsletter content, coordinating webinars, and outreach to influencers and partners. This role requires excellent communication and writing skills, familiarity with SEO, content strategy, and paid marketing strategy. Bonus points if you have video editing or graphic design skills.

Responsibilities:

• Develop and manage a content calendar that aligns with the company’s marketing objectives
• Create and coordinate blog and social media content, email newsletters, and other marketing materials
• Coordinate webinars and work closely with our sales team to ensure that our webinars are a success
• Reaching out and communicating with partners and influencers
• Coordinate materials for trade shows and in-person events
• Monitor and analyze the performance of our marketing campaigns to ensure that we are meeting our objectives and goals
• Stay up-to-date with the latest digital marketing trends, technologies, and best practices

Qualifications:

• Bachelor’s degree in marketing, communications, or related field
• Has experience in digital marketing, with a focus on content creation and coordination
• Excellent communication and writing skills
• Familiarity with SEO, content strategy, and paid marketing strategy
• Experience with video editing or graphic design is a plus
• Strong organizational and project management skills

This position is a hybrid office/remote role which would require 1-2 days a week in office. If you’re passionate about marketing, enjoy working in a fast-paced environment, and are eager to take on new challenges, we’d love to hear from you! 

Audience

With Jéan is a direct to consumer e-commerce fashion brand, entering its sixth year of operation and growing at a rapid pace. 

We are looking for a Social Media Manager in New York City to assist with the responsibilities outlined below. The right candidate will have a high interest in fashion, previous experience, creative and strategic thinking skills for developing effective marketing campaigns and great communication skills. We’re looking for someone highly creative who is looking for an opportunity to work closely alongside the company Founders to build and create a strong social media presence.

Responsibilities

• Develop and implement social media campaigns
• Monitoring key performance indicators (KPIs)
• Update social media content across all channels – Facebook, Instagram, Tik Tok and Pinterest
• Engage with customers and followers on a daily basis
• Creating written and visual content across several social media platforms
• Building brand awareness by engaging relevant influencers
• Establish relationships with influencers and arrange gifting send outs
• Overseeing customer service provided via social media
• Develop content regularly for all social channels and assist on large campaign photo shoots
• Monitoring and analyzing trends and competitor performance
• Run weekly/monthly reports on social performance
• Run company social media advertising campaigns via Facebook Advertising
• Ensure content is always on brand

Skills and Qualifications

• Minimum 2 years experience as a social media manager or a similar role 
• Experience in creating social media strategies
• Experience with Facebook Advertising
• Knowledge of best practices for social media platforms such as Facebook, Instagram, Tik Tok, Pinterest, etc.
• Experience with video/Tik Tok making
• Excellent verbal and written communication skills
• Craft engaging content
• Organized and able to multitask
• Fashion orientated
• Must be based in New York City

Additional Information: 

Competitive pay with an initial 4 month contract with the opportunity for growth and advancement. 

All your information will be kept confidential according to EEO guidelines.

Email resume and cover letter to [email protected]

With Jéan

***Please provide a link to a current and relevant portfolio of YOUR work inside your resume or cover letter. Please ensure that work includes examples of recent video content produced solely by you. Applications without a portfolio will not be reviewed.***

POSITION OVERVIEW:

We are looking for an exceptional social media pro who is an enthusiastic and energetic leader, one who deeply values and actively champions connecting with people through brand building, influence, innovative content, and storytelling via social media. With a genuine passion for thinking outside of the box and staying ahead of trends, this seasoned social media expert will lead, grow and continue to evolve both the Gameday Couture and Shop The Soho brand’s social media presence.

The Senior Manager, Social Media + Content will be responsible for developing the strategy and execution for all organic social media channels. You will be tasked with developing best-in-class programs that grow key channels, engage our community and achieve key brand and business metrics. 

The ideal candidate comes with extensive social media experience across all major organic social channels, a proven track record in creating and implementing innovative campaigns and a proven track record in driving results. Including managing planning, strategy, content execution, and implementing first class community management strategy. 

RESPONSIBILITIES

Social Media Strategy & Execution – Be the Social Quarterback (40%)

• Own the Organic social success and growth plan – Lead the overall management, execution, and growth of both brands across all social media platforms nationally.
• Develop and execute a multi-channel content calendar and help shape the overall organic social media strategy, community management, platform tone of voice, audience growth plan, content creation and calendar, and measurement with a focus on TikTok, Instagram, Facebook, Twitter, Pinterest, Youtube, and LinkedIn. Additionally, determine how ambassadors/influencers play a part in each platform strategy.
• Lead the creation, development, and execution of ownable best-in-class social media strategies for channels such as Instagram, TikTok, Facebook, Twitter, YouTube, and emerging platforms
• Strategize and collaborate with creative, copy and ambassador leads to produce premium content in line with brand standards, as well as the product and growth pillars.
• Lead copy editing for all social media copy 
• Upload all owned/earned content and copy through a social media scheduling and management tool.
• Work in lock steps with the Buying and Paid Media teams to ensure a 360-degree approach to marketing + execute cohesive social campaigns that drive awareness about new product launches, new retail launches, and events.
• Engage with consumers, micro-influencers, and peer brands on social media platforms. Provide a top level, authentic brand experience in these moments
• Ensure best-in-class community management, providing responsive answers and assistance to the brand’s loyal followers, while partnering with Customer Service, Supply Chain, Buying Team, and Quality to resolve problems quickly. This role requires some community management.
• Present comprehensive strategies and campaign plans to gain senior management alignment and partner buy-in. Communicate out to cross-functional teams.
• Maintain up-to-date knowledge of all platform trends, social media tools, applications, channels, design, and strategy and implement ongoing education for the team.

Content Creation – Bring the Brand to Life (40%)

• Lead and execute daily channel operations: content planning and execution, copywriting, and guidance on community management, outreach, and initiatives across all platforms
• Orchestrate day-to-day content in the form of photos, videos, and GIFs to publish across our social media channels, but also on our website, app and other digital properties
• Manage content creation and curation process, including photo and video shoots, as well as partnering with the Influencer Manager to ideate and collaborate on paid partner content.
• Manage the flow of content creation to ensure content is developed in a timely manner, proactively finding opportunities and efficiencies to maximize content opportunities.
• Scheduling photoshoots, building shot lists and arranging needed resources in regard to talent and necessary environments and accessories to create ideal content captures – collaborating with the Design, Video and Athletes and Influencers Teams where necessary
• Curate photos, videos, behind-the-scenes footage, and other supporting assets for our editorial shoots and campaigns – You will support product launches, brand partnerships, store events, and influencer activations
• Develop and maintain an elevated and cohesive social media aesthetic, persona and creative voice that is ownable to the brand
• Comfortably works with a wide range and quality of video and static imagery (a collection of photographs, short video clips, animations) to create dynamic assets built for specific social media platforms and audiences
• Create compelling, engaging, useful, and delightful content across all formats and channels, with a strong focus on video

Analytics + Growth: (20%)

• Drive growth, engagement, and performance through social media strategy and content while expanding social media reach and maintaining favorable consumer sentiment (views, engagement, impressions, sales)
• Become a consumer expert – Establish and manage social listening efforts, including working with internal/external teams and consumers to crowdsource insights about products, campaigns, and general content. 
• Measure and analyze to establish ROI determined by KPIs (Audience Growth, Audience Profile, Audience Engagement, Content Reach, Engagement by Content Type, Leads, Response Rate and Quality, Negative Feedback, etc.)
• Develop and manage annual organic social budget, resources, and timelines; make recommendations and optimize spend based on business objectives
• Establish and monitor effective benchmarks best practices for analyzing campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media strategy.
• Drive weekly, monthly, and quarterly analytics reporting process for social media results and work closely with the Director of Digital Marketing to provide insights, recommendations, and track against KPIs

SKILLS & EXPERIENCE REQUIREMENTS:

• Bachelor’s Degree or equivalent experience
• 5-7 years in Social Media Marketing or equivalent experience preferred for an e-commerce brand
• Knowledge of College Sports teams + Passion for the fashion industry and strong interest in the digital space.
• Deep understanding of social media platforms: Instagram, TikTok, YouTube, Facebook, Twitter, Pinterest etc + proven track record an experience working across digital media and creative: drawing connections between the brand identity and marketing objectives 
• Extensive experience with Social Media Management Systems and Social Listening/Analytics tools. (examples: Sprout Social, Listen First, Traackr, Dash Hudson, Curalate, Social Flow, Tweetdeck, Hoot Suite, etc).
• Exceptional time and project management skills; able to toggle between creativity & execution. This role requires a lot of both.
• Strong project management skills including the ability to prioritize, manage, and execute complex projects across multiple initiatives, channels, workstreams and deadlines.
• Strong analytical skills, including the ability to develop/analyze KPIs and make data-driven decisions.
• Experience with community management, customer service, and social engagement.
• Exceptional writing skills with strong attention to detail, grammar, brand tone, and voice.
• Qualitative research skills, including the ability to interpret social insights and data and translate it into actionable business results.
• Budgeting and organizational skills
• Ability to manage up and communicate effectively on projects
• Capable and driven to quickly learn new technologies and continually upgrade current skill set.
• Understanding of startup mentality and willingness to deviate from stated workplan when needed.

COMPANY OVERVIEW:

Gameday Couture + Social House (GC + SOHO Brands, LLC) are two brands under one House playing a game-changing role in the online women’s apparel shopping and social experience.

GAMEDAY COUTURE – THE BRAND:

Gameday Couture is an independent brand steeped in the independent traditions of sports and its fans. We make premium, officially licensed apparel that defies seasons and represent some of the most iconic sports powerhouses. Proudly one of the first Female-owned and Female-Led companies to produce thoughtfully designed and ethically sourced female-focused fan apparel. Our highly curated collections celebrate and exemplify the culture, style, and authenticity of every campus, sport, or team we represent. Premium fabrics, expert styling, and thoughtful design. Gameday Couture – Modern Sports Fashion.

SHOP THE SOHO – THE BRAND:

Style strategy is the cornerstone of a curated closet. But we believe a curated style should be inspiring, not overwhelming. At ShopTheSoho.com, it’s our never ending pursuit to provide access to a community driven, social marketplace of curated style that reflects your personal experiences, your passions, your taste, and personality.

We design for authenticity and for style that’s effortless with collections that help people make more reflected decisions with confidence. We are committed to offering thoughtful choices, thoughtful design, responsible sourcing, and fostering the connection of both our online and offline communities.

Gameday Couture, LLC

Social Media Manager

On-site: Orlando, FL

We are seeking an experienced and creative Social Media Manager to lead our social media efforts for our e-commerce fashion brand. The ideal candidate will have a deep understanding of the latest social media trends and best practices, as well as experience managing and growing social media accounts for an e-commerce brand.

Responsibilities:

• Develop and implement a comprehensive social media strategy that drives brand awareness, engagement, and sales.
• Manage and grow our social media presence across various platforms, including Instagram, Facebook, Twitter, TikTok, and Pinterest.
• Create and curate visually stunning content that aligns with our brand’s aesthetic and tone of voice.
• Ability to create, edit, plan and post social media content.
• Collaborate with the creative team to develop engaging video and photo content that showcases our products and brand.
• Work with influencers and partners to create and execute collaborations and sponsored content.
• Analyze and report on social media performance, using data to inform future content and strategy decisions.
• Stay up-to-date with the latest social media trends, algorithm changes, and platform updates, and make recommendations to the team as needed.
• Manage the social media budget and allocate resources effectively to drive maximum ROI.

Requirements:

• Bachelor’s degree or equal experience equivalent in Marketing, Communications, or related field.
• 2+ years of experience managing social media for an e-commerce fashion brand.
• In-depth understanding of social media platforms, best practices, and algorithm changes.
• Strong knowledge of social media analytics and reporting tools, such as Google Analytics, Sprout Social, or Hootsuite Insights.
• Excellent communication, writing, and visual storytelling skills.
• Proven track record of creating and executing successful social media campaigns that drive engagement and sales.
• Experience managing influencer partnerships and collaborations.
• Strong project management skills, with the ability to manage multiple projects and priorities in a fast-paced environment.
• Passion for fashion and e-commerce, and a desire to stay up-to-date with the latest trends and developments in the industry.

• If you’re a creative and results-driven social media manager with experience in or passion for e-commerce fashion, we’d love to hear from you.

Klassy Network

Job Introduction

We are currently recruiting for a Digital Marketing Executive who will be responsible for supporting the implementation and optimisation of the paid social and affiliates strategies across both cardfactory.co.uk and gettingpersonal.co.uk to deliver significant channel growth.

This role is a hybrid position and will involve working around 1 day per week in our Wakefield Head Office which is based just off the M1 with free car parking.

Main Responsibilities

Paid Social;

• Supporting the planning, setting up and publishing of ads on social platforms including Facebook, Instagram, Pinterest and TikTok
• Briefing the in-house digital design team to create strong ad creative and formats (including video)
• Assisting the creation of test plans to experiment with new ad formats, audiences, content and creatives
• Identifying appropriate target customers and setting up audiences within the social platforms.
• Continuously monitoring and optimising campaign performance
• Monitoring competitor activity and constantly striving to stay ahead of competitors by innovating on channels, formats and use of data
• Keeping up-to-date with the latest trends and best practice in social media advertising
• Work closely with the cardfactory Brand Marketing Team to ensure there is a joined-up approach between organic and paid social media, to align on content boosting and to support on brand marketing campaigns

Affiliates;

• Support the affiliate marketing strategy to deliver long-term growth
• Co-ordinate with our affiliates agencies and networks and work with them to identify and on-board relevant new publishers/influencers and to build revenue from existing partnerships

• For Getting Personal, this role also covers supporting the Paid Social & Affiliates Lead on organic social, influencer marketing and PR.
• Track and measure all activities and provide regular reports on performance versus targets and ROI
• Keep up-to-date with best practices and emerging trends and technologies

The Ideal Candidate

• Experience in working with either paid social, organic social or affiliate marketing
• Passionate about social media with an understanding of social media channels and how to monetise them
• Curious about digital marketing and keen to learn and develop new skills
• Confident working with data and reporting back on digital marketing
• Degree or relevant marketing qualification preferred but not essential

Card Factory

Social Media Manager (Maternity Cover)

Salary: Highly competitive

Hybrid working (4 days office-based in Fittleworth, West Sussex)

Sorry, no agencies.

A key member of the Marketing team & reporting directly to the Marketing Director, the Social Media Manager will be responsible for implementing bespoke social media strategies, identifying target audiences, increasing the volume of engaged website traffic, boosting conversions & promoting Sofas & Stuff to online communities.

Responsibilities:

• Managing, coaching & developing your Digital Marketing Executive direct report.
• Implement social media strategies that drive engagement, increase brand awareness & prospect customer acquisition across organic & paid Facebook, Instagram, Pinterest, LinkedIn & Twitter channels. 
• Conceptualise paid social media campaigns, ensuring delivery to agreed KPIs.
• Deliver the Sofas & Stuff Influencer strategy, increasing our share of voice against competitors.
• Lead the delivery of the UGC strategy.
• Deliver the localised Facebook training plan
• Using social listening tools, surface valuable industry insights & report to the department & wider business stakeholders.
• Collaborate with the Marketing Department to ensure social ‘buzz’ is delivered at new product & showroom launches.
• Define, track & report on KPIs, ensure insights are fed back to the department & wider business stakeholders.
• Be a leader in the latest social media trends & digital opportunities, identifying opportunities for the team & the business.

Key Skills:

• Demonstrable paid social experience.
• Strategic social media planning including influencer and blogger strategies.
• Social listening skills and knowledge of best-in-class tools.
• Photography / videography including editing images and video creation.
• Exceptional storytelling and copy writing.
• Analytical and data driven approach.
• Budget management.
• Excellent project management and organisational skills.
• Writing business cases and reports.
• Able to excel whilst working across multiple projects simultaneously.
• Ability to prioritise, work both independently and collaboratively with multiple teams
• Stakeholder & agency management.
• A creative person who is culturally aware and generates innovative content, campaigns, ideas and tactics.
• Positive approach, good communicator and a team player.
• Exceptional attention to detail.

Experience:

• Minimum 5 years’ experience in the same or a similar role.
• Paid social advertising experience across all channels.
• People management.
• Agency and budgetary management.
• CIM / IDM qualifications would be an advantage.
• Comfortable using Google sheets and Google Analytics.
• Retail, furniture and/or home sector experience would be an advantage.
• Experience with blogging, content management systems and email marketing a bonus.
• Interest in arts and culture.

Sofas & Stuff