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Job title: Marketing Executive (part-time)

Based at: Market Rasen Racecourse (hybrid)

Contract type: Permanent

Hours: 22.5 hours per week

About the role

We have a fantastic part time opportunity for a Marketing Executive to join our team at Market Rasen Racecourse. The role will be responsible for driving revenue through the course through ownership, development and execution of local racecourse and fixture marketing plans.

About The Jockey Club

The Jockey Club stages thrilling sporting occasions and live events nationwide including The Grand National, The Cheltenham Festival & The Derby. Owning & operating 15 course’s, millions of people every year enjoy the special experiences we offer through racing, music, food and entertainment on raceday’s and beyond.

As the largest commercial group in British racing, we are guided by our mission to act for the long term good of the sport. Every penny we make goes back into racing to promote excellence within Britain’s second biggest spectator sport. Our people are what makes this possible

At The Jockey Club people are at the heart of what we do and drive our success. We are inclusive and actively seek to attract people with unique backgrounds and perspectives. Diverse, collaborative teams are pivotal to our success and support the potential and growth of all our people.

The Marketing Executive will

  • Work with the Marketing Manager Small Courses to own the development of local racecourse and fixture-specific marketing strategies and the consequent development of racecourse and fixture-specific marketing plans covering admissions and hospitality.
  • Own the development of and own all local racecourse & fixture -specific marketing spend plans, being mindful of any opportunities to optimise ROI through adopting, where appropriate, local, regional, cross-racecourse or national spend plans.
  • Support the development and execution of C&E marketing plans to drive regional C&E volume and revenue (together with the dedicated C&E team)
  • Support the marketing to local Owners and Trainers
  • Ensure that local-specific website and app platforms stay fresh and relevant by regularly updating content and customer journeys based on the over-arching strategy and direction provided by the Digital marketing and Brand teams.
  • Drive the local eComms as relevant for their specific race day plans.
  • To produce and post local-level content for use on local channels and on some occasions on group-wide channels if required.
  • To execute local Communication/PR in line with local requirements and with guidance from the group wide communications team

About you

¨ Understanding of all key areas of the marketing mix, including proposition development, media planning and digital marketing execution

¨ Good interpersonal and communication skills.

¨ Good relationship-building skills

¨ Competent influencing skills

¨ Be proactive in keeping up to date with current marketing techniques and industry news.

What we offer in return

  • All colleagues can go along to any of our race day or music events free of charge – along with 3 friends or family with our TeamPass Ticket scheme.
  • An award-winning pension scheme provider with a generous employer contribution
  • A healthcare cash back plan enabling you to claim money back on health & wellbeing services.
  • 25 days annual leave
  • Access to a suite of Learning & Development training resources from renowned providers
  • A whole host of other benefits including free eyecare vouchers, a ride to work cycle scheme & discounts across varying retailers & services.

If you think you have everything we’re looking for and more, then we’d love to hear from you. Don’t hang around, our closing date for this vacancy is 6th April but we reserve the right to bring this forward if we have many applications.

The Jockey Club

Who are we

We’re Warner Leisure Hotels, a member of the award-winning Bourne Leisure family. What began as a holiday village in 1932 is now a collection of 15 hotels showcasing British history, food, music and theatre in stunning locations across England and North Wales. Importantly too, we’re exclusively for adults.

We’re on the search for a CRM Manager to join us at our Hemel support centre and share our passion to make one of the UK’s most-loved hospitality brands the best it can possibly be. Perhaps this’ll be your niche too? We’d love to find out.

What are we looking for?

As part of the Performance Marketing team, the CRM Manager is responsible for owning and leading the management, execution, and performance of marketing activities via the CRM channel. This role is crucial to the achieving key business objectives of increasing our total guest base, building long-term loyalty, and increasing lifetime value.

Reporting to the Senior Channel Marketing Manager, and with two direct you will be the specialist in CRM marketing, bringing expertise in how to effectively use the channel to achieve marketing goals.

What will I be doing?

  • Analyse and optimise performance of all CRM activity and take actions to optimise performance within the campaign plan in order to achieve the guest goals and marketing objectives

  • Determine the best use of marketing budget to spend on CRM channels to reach guests and generate demand via our website and contact centre to achieve annual targets

  • Work closely with and manage both CRM Executives and build strong collaborative relationships and manage activity schedules / workload between the team

  • Collaborate with the Content team to develop a range of reusable templates and toolkits that are appropriate for CRM channels to reduce creative production overhead, and ensuring creative consistency

  • Review past performance of the CRM channels and review channel metrics such response rate, conversion, and ROI

  • Achieve a balance of 80% programme based and 20% campaign-based CRM activity, using workflow and automation functions within the tools

What skills do I need?

  • Experience in developing data-driven and multi-channel marketing and CRM programmes, specifically on email and direct mail

  • Strategic thinker with the ability to articulate complex concepts in a clear and concise way.

  • Commercial thinker with ability to define, identify and prioritise high value initiatives. Ability to create robust campaign plans to deliver growth

  • Proactive and self-driven, you’ll be confident working independently, but have strong team ethics

  • Powerful communicator with excellent presentation skills and ability to clearly articulate ideas

  • Highly organised with a flexible approach and openness to work in a fast evolving market with / for various stakeholders, with proven ability to deliver to deadlines

  • Good understanding of guest behaviour and ability to put the guest first with our communications

  • Experience within Travel & Tourism a plus

The benefits of working with us

  • 22 Days holiday rising to 25 days after 2 years’ service

  • Ability to purchase further holiday allowance through our Holiday Buy Scheme

  • Hybrid working via our Warner offices located in Hemel Hempstead

  • 20% Discount to you, family & friends across our Bourne Leisure brands Warner Leisure Hotels and Haven Holidays (including further discounted breaks within Warner for you, your family, and friends to use)

  • Additional earning potential through the Annual Bonus Scheme

  • Access to fantastic discounts offers with many national brands and retailers through our ‘My Bourne Hub’ page

  • Access to use the Company’s corporate box at the O2 for Music, Comedy, Sport, and Entertainment events

  • A fantastic opportunity for career development through external recognised qualifications in addition to in-house training and development (Degrees and Apprenticeship level)

  • Immediate access to Well-being support through our EAP provider and team pages

Joining Warner

Join us and you’ll be part of one great team, creating superb breaks behind-the-scenes. Whatever role you have, one thing’s for sure: you’ll have our full support to develop yourself, gain skills and qualifications and create the career you’ve always dreamed of. Guests might be our VIPs – but in our eyes, you are too.

Warner Hotels

POSITION

DIRECTOR, PUBLIC RELATIONS – TALENT / ENTERTAINMENT PR

LOCATION

LOS ANGELES, CA (Hybrid)

THE COMPANY

Full Picture is an award-winning, bi-coastal agency with a team of highly creative individuals who live and work at the crossroads of fashion, beauty, entertainment, and technology. As an agency, we forecast trends, identify key moments, and capture the public’s interest to bring our clients’ ideas to life.

OVERVIEW

The Director position is creative, tactical and strategic and provides comprehensive support to their specific client roster & team as well as synergy with the counterparts on other accounts. The role includes providing support to the CEO on high caliber clients providing media strategy and coverage. Must be particularly well-organized, detailed-oriented, flexible and able to deliver excellent work within tight deadlines. Must be able to work independently and within a team, and know how to provide clear and concise updates to the rest of the team. Must respond expeditiously to diverse assignments, take responsibility for projects from beginning to end, and consistently operate with a sense of urgency without losing sight of the details.

The ability to interact with staff, clientele, and all external contacts—in a fast-paced environment, sometimes under pressure, while remaining flexible, proactive, resourceful and efficient —is crucial to this role.

It is also required that candidates hold a keen interest in the entertainment, celebrity, business, and event industries in which this position centrally operates.

REQUIREMENTS

  • Minimum 7 years’ public relations experience
  • At least 3 years’ current talent / entertainment public relations experience
  • At least 2 years’ client management experience
  • Agency experience required
  • 4-year college degree

Press Relations

  • Strong relationships with long-lead, short-lead, and digital national and regional editors across entertainment, music, movie, television, fashion, and beauty focused outlets
  • Ability to pitch and coordinate national and regional broadcast segments and in-studio appearances
  • Ability to run a movie campaign from start to finish and liaise with studio, network partner
  • Excellent short-lead national and regional editor contacts (weekly magazines, newspapers, online outlets, blogs)
  • Refined understanding of social media platforms and ability to identify opportunities to increase brand awareness and generate press within this landscape

SKILLS & QUALITIES

  • Manage and lead day-to-day for some of the agency’s top clients
  • Conceptualize and execute strategic communication plans across clients
  • Able to lead, encourage, mentor, and develop junior staff members
  • Effective organizational and project management skills
  • Proven ability to work well under pressure with tight deadlines
  • Excellent verbal, written, presentation, organizational and follow-up skills a must
  • Ability to write interesting, creative, and effective press releases, media alerts, press pitches and materials
  • Possess knowledge of the entertainment media industry as well as business culture
  • Able to work in a team environment- someone who is an enthusiastic team player and has the ability to get along with others
  • Establish and maintain effective working relationships with clients and media representatives and maximize these relationships to develop new business opportunities
  • Effective client communication
  • Create and implement proactive and targeted press campaigns

The Spirit of Full Picture

We take great pride in everything we do to nurture the well-being of our employees – from a comprehensive benefits program and flexible work arrangements to a strong focus on company culture with ongoing skill-building and wellness opportunities.

We are an equal opportunity employer, and we welcome all smart, creative, future-focused brains.

Company Benefits & Programs

Full time team members are eligible for the following:

  • Comprehensive medical benefits including health, dental and vision coverage
  • Remote-friendly, hybrid work model with offices in New York and LA
  • PTO plan that varies by level and tenure
  • Designated days off for mental health and wellness
  • 401(K) plan
  • Quarterly Company outings and team activities designed to promote knowledge and connectivity
  • Full Picture University (FPU) and CEO master classes to fuel professional growth and development
  • Mentorship from seasoned industry experts

HOW TO APPLY

Please apply through LinkedIn.

No phone calls please.

Full Picture

Job Summary:

The Film Archivist works in the Archive Collections Department under the supervision of the Associate Director and Manager, Acquisitions. Primary duties include inspection, repair, inventory, and cataloging of Archive film, video and digital collections and related materials.

Duties and Responsibilities:

  • Researching and documenting Archive collections and database records.
  • Inspection, inventory and cataloging of archival film, video and digital materials.
  • Creating and updating records using the Archive’s Adlib database.
  • Assisting with new acquisitions, including occasional pickup and delivery of newly acquired collections.
  • Working in the Archive’s temperature-controlled vaults on collection maintenance and inventory projects.
  • Assisting with group projects within the Collections Department, as necessary.
  • Working and communicating with Academy staff, Archive donors, Academy members, film industry professionals and outside organizations on collection-related activities.

Qualifications and Requirements:

  • Solid knowledge of film history and technology.
  • Ability to work independently and productively on assigned projects.
  • Experience in the operation of film handling and editing equipment as well as film, video and digital viewing equipment.
  • Experience with standard computer word processing and database software.
  • Ability to establish and maintain cooperative working relationships with Academy staff, donors, laboratory personnel, Academy members, industry professionals, and visitors.
  • Capability to lift at least 45 lbs. and retrieve items from shelves using ladders.
  • Skill in reading and composing correspondence and reports in English.
  • Degree in moving image archive studies or equivalent preferred.
  • Experience in using Adlib or similar media database preferred.

If hired, we require all employees to be vaccinated against COVID-19, unless a medical or religious accommodation is needed as determined on a case by case basis.

The expected starting hourly range for this role is $23.08 – $24.04. The actual base pay offered will be determined on factors such as experience, skills, training, location, certifications, education, and other factors permitted by law. Decisions will be made on a case-by-case basis.

Academy of Motion Picture Arts and Sciences

The Pittsburgh Post-Gazette, Western Pennsylvania’s largest newspaper and winner of the 2022 Society for Features Journalism contest (circulation 90,000 to 199,999), is looking for an ambitious and innovative journalist to join our award-winning Features staff. Top candidates will have an interest in all-things Food & Drink in the Pittsburgh area: restaurants, bars, local food producers, markets and more. We need a savvy digital news editor who’s always looking for new and innovative ways of telling stories and engaging audiences on all platforms. This position requires someone adept at juggling breaking news with longer-term projects and everything in between.

 

Bonus points if you have handled music, television, film and other Arts & Entertainment stories. While growing the Food section is first and foremost, you’ll also be responsible for editing general Features content, especially breaking news, and assisting our other Features editors.

 

Regular duties include, but are not limited to: coaching and mentoring our talented reporting team; editing and writing stories; producing those stories for the web and posting them at optimal times; using analytics to inform (not lead) coverage decisions; producing a weekly newsletter; promoting content on the PG Food Instagram; and collaborating with both the Food team and other Features staffers.

 

Candidates should:

 Possess a stellar writing and reporting background

 Have significant editing experience – dailies, breaking news and interactives

 Perform effectively on deadline with designers, both for digital and print presentations, to create compelling multimedia packages

 Be eager to invent and design experiences and innovate new story forms that become regular elements of our coverage

 Have a proven track record of working with other divisions of the company to promote our coverage and engage new and existing audiences

 

Other Things to Know

 Competitive salary and benefits package

 We encourage everyone to apply who shares our passion for indispensable journalism and our drive to create a sustainable business model to support it

 As an equal opportunity employer, the Post-Gazette is committed to fostering a diverse and inclusive culture, and we encourage members of underrepresented communities to apply, including women, people of color, LGBTQ people, and people with special needs

 

Education and Experience

 Bachelor’s degree, preferably in journalism 

 3 to 7 years of experience, preferably on digital platforms 

 Knowledge of social media platforms, including Facebook, Instagram, Twitter and Snapchat 

 Strong verbal and written communication skills as well as strong interpersonal skills;

 Strong analytical and strategic planning skills and attention to detail;

 Ability to effectively manage and mentor staff

 Display exceptional work ethic, time management, and organization skills

 

The Employer is involved in a labor dispute at its place of business. 

Offered employment is in place of employees involved in labor dispute.

Pittsburgh Post-Gazette

About STV                       

 

STV is Scotland’s home of news and entertainment, serving audiences with quality content on air, online and on demand. STV’s broadcast channel, accessible free-to-air on all the main TV platforms in Scotland, reaches 3 million viewers each month and is home to some of the biggest and most popular shows on television. Flagship news programme STV News at Six continues to grow its audience share.

 

An exciting opportunity has arisen for a Production Journalist to join our team in Edinburgh. The Production Journalist will be responsible for covering news events throughout the country and providing content to the highest editorial and production standards for STV News, associated bulletins and digital platforms. You will be responsible for producing STV news bulletins across all STV platforms as appropriate and presenting material for our hourly bulletins and lunchtime news, as well as late bulletins.

 

The Production Journalist will also be assigned to the digital desk for agreed shifts across each rota period.

 

THE ROLE

 

·      Provide creative editorial input to the running order of bulletins.

·      Produce articles and other content to agreed standards for digital publication.

·      Generate ideas for stories/features and follow leads from a variety of sources.

·      Research, collate evidence and information to support stories using relevant information sources.

·      Delivery of off-diary video newsgathering to continue our focus on locally produced news coverage

·      Provide enhanced video acquisition to record and edit packages for broadcast and digital platforms.

·      Operate on specifically scheduled newsgathering to produce general news stories and specialist reports.

·      Preparation of scripts for packages and bulletins which adhere to legal guidelines

·      Presentation of news stories in a professional and unbiased manner.

·      Deliver polished package reports using editing software.

·      Assist in any other aspects of the work of the company as reasonably required.

 

SKILLS AND EXPERIENCE

 

  • Relevant related journalism experience gained within a broadcast environment.
  • A detailed knowledge of the Scottish news agenda and the law as it affects Scotland.
  • Experience of producing content for multiple platforms.
  • A developed news sense, with the ability to handle major news stories, develop original news features and overall to deliver agenda-setting journalism.
  • Demonstrable experience of working in a fast-breaking News environment.
  • An original approach to journalism with the confidence to develop innovative new ways of covering the news agenda.
  • Able to develop an online presence through our digital platforms and the use of social media.
  • Ability to meet tight deadlines and remain calm, resilient, and adaptable in a dynamic live news environment.
  • Well-developed communication, interpersonal and team working skills; ability to liaise effectively with colleagues, internal and external clients at all levels.
  • Driven approach and use of own initiative to overcome challenges.
  • A full UK drivers’ licence is essential

 

BENEFITS

 

There are plenty of reasons why it’s great to work at STV, here are just a few of the perks for you;

  • 25 days paid annual leave and 9 public holidays per annum
  • An extra day’s holiday on your birthday.
  • Healthcare cash plan providing Company contributions towards dental, optical, wellbeing or other healthcare costs.
  • Company pension contribution.
  • Cycle to work scheme.
  • Season ticket travel loan.
  • On-site occupational health service.
  • Flexible benefits portal providing a range of retail and gym discounts.

 

Join us

 

If you think you’ve got what it takes to be successful in this role, then we’d love to hear from you. Please email a full CV and cover letter to [email protected]

 

Closing date: 31 March 2023

STV Group plc is an equal opportunities employer committed to valuing and promoting equality, diversity and inclusion. We encourage applications from candidates underrepresented in our industry, so we are keen to hear from ethnically diverse talent and people that identify as disabled, deaf and/or neurodivergent. As a Disability Confident employer, we are committed to offering an interview to disabled candidates who meet the minimum criteria for the role.

 

STV Group plc

Situation, a digital-first agency building passionate communities for live experience-based clients like Wicked, Lion King, and Frozen, seeks a Media Director with 6+ years of experience to join the small but growing London team, leading the digital media strategy and offering for UK-based clients in close collaboration with the wider, multi-office agency Media Team.

What You’ll Do

The Media Director will be responsible for growing our UK digital media offering. They will develop and manage digital media campaign efforts for our clients, including live events, West End shows, arts & culture institutions and attractions. The ideal candidate is detail-oriented, highly collaborative, and has expert digital media platform and emerging technology knowledge. They will be an excellent communicator and great at sharing this knowledge both internally and externally. This role will oversee digital media campaign strategies, execute digital media plans, and optimise and report based on client objectives & budgets in collaboration with our internal teams.

The Media Director will be responsible for the management of the team of junior and senior-level Media Planners and Buyers throughout their day-to-day, ensuring best-in-class campaign buying, trafficking, optimisation and reporting. They will also work with the host of appropriate vendors and media partners and will be responsible for seeking out new opportunities for our clients as well as leading the overall optimisation, delivery and quality control of all active digital media campaigns across our clients. The Media Director provides in-depth analysis of the campaign progress in a way that translates to clear, actionable reporting for clients.

Our office is located in Holborn, London, and we are currently working in-office three days per week.

Sample Day-to-Day Responsibilities

  • Collaborate with both the account team and media teams on the overall approach to reaching the client’s goals and objectives while ensuring the team has what the need for successful campaign execution
  • Lead internal and client-facing meetings, speaking to media campaign plans, performance and optimisation tactics / techniques
  • Collaborate with the Director of Media Buying on recommendations and agency POV on vertical-specific trends and the digital media landscape at large along with new capabilities and platform best practices
  • Maintain strong relationships with external vendors and partners while pushing for unique offerings and new capabilities
  • Maintain the vendor directory with all current and potential vendors and media representatives
  • Collaborate with the Director of Media Buying on all internal team processes and onboarding documentation / training etc.
  • Manage media buyers to ensure proper QA, campaign set up, targeting, and budgets prior to launch
  • Monitor campaign performance and recommend optimisations, in collaboration with Media Buying team
  • Provide insights for client-facing reports, ensuring that DOMO is set up correctly and tracking appropriately across all planned platforms and tactics
  • Manage, maintain, and clearly communicate budget status and considerations to Account and Media teams for assigned accounts
  • Oversee direct reports (Media Planners, Media Buyers, Senior Media Buyers) from the hiring process, to onboarding and eventually on an ongoing basis to ensure they feel motivated, challenged and supported

Requirements

  • A minimum of 6 years of experience in digital media planning
  • Experience with/working knowledge of three or more of the following platforms: Programmatic/Display, such as Google Campaign Manager and Display & Video 360 experience; The Trade Desk and paid social platforms, such as Facebook, Instagram, Twitter, LinkedIn Snapchat, Pinterest, TikTok
  • Previous experience with Google Analytics
  • Proficiency in Microsoft Excel, Word, PowerPoint and the Google Suite
  • Ability to distill down numerous data points and reports, to create a compelling media narrative and create actionable insights and recommendations
  • Ability to successfully deliver client-facing presentations
  • Situation is a dynamic growing team, with a start-up mentality. Individuals applying should be excited by the potential to join a fast-moving team, with big ambitions, and be willing to jump in on all aspects of the media planning process to ensure group success.

Benefits

We offer a competitive base salary and a range of benefits and perks:

  • Salary range: £65,000-£75,000 per year, commensurate with experience
  • Generous paid time off package that includes 23 PTO days, 5 sick days, “life happens” days, birthdays, summer Fridays and bank holidays
  • Wellness Resources
  • Pension scheme
  • Special access to London’s arts and entertainment scene

We have been honored for our commitment to our team with workplace awards from Crain’s, Best Companies Group, Cynopsis, Digiday, and Fortune.

Our Company

We are Situation, a digital-first agency that builds and drives passionate communities to meaningful action. We partner with live experience-based brands like NFL, WICKED on Broadway, The Metropolitan Opera, and Cirque du Soleil.

Situation is part of Situation Group, a digital-first collective of award-winning advertising agencies.

Situation

POSITION SUMMARY:

The Communications Manager will be responsible for creating, implementing, and overseeing all aspects of internal and external communication strategies, programs, and planned publicity campaigns. They will also supervise PR activities and help coordinate and organize marketing for King Goose Hospitality’s partner brands including but not limited to Pubbelly Sushi, Julia and Henry’s, Mensch, Osso, etc. This position will be responsible in developing and executing consistent and positive media messages that define and promote the Corporate identity and mission. As well as to create and be responsible for copywriting and pitching media. By drafting reports, creating content, and coordinating its production with the Operations team for their strategies to succeed. This will require a thorough understanding of our business and marketing strategy, strong writing skills, good communication, and coordination with Partners, stakeholders, chefs, corporate team, vendors, and the community.

PRIMARY JOB DUTIES:

  • Create promotional material and publications.
  • Prepare and analyze PR reports.
  • Draft, edit, and finalize press releases and speeches following organizational news.
  • Write newsletters, interdepartmental memos, and other business correspondence.
  • Communicate with different media outlets and journalists and create press kits.
  • Perform communications research and monitor the progress of various communications strategies.
  • Ensures successful activation rollouts with minimal errors, including managing the proofing of all material submissions and production of promo materials.
  • Responsible to ensure that all copy from the web is correct as well as in Linkedin management. Communication projects may include but are not limited to company websites, product descriptions, collection descriptions, company messaging, paid and organic social media, paid search ads, emails, printed and digital collateral, partner editorial content, and video scripts.
  • Coordinates, manages, proofreads, and copywriter for all communications projects with a deep understanding of the company brand voice, products/collection, printed collateral, and strong attention to grammar, SEO, and channel guidelines.
  • Develop Media and Marketing kits.
  • Execute detailed media reports.
  • Develop and implement effective communication strategies that build customer loyalty programs, brand awareness, and customer satisfaction.
  • Supervise projects to guarantee all content is publication ready.
  • Create communication and PR strategies for new products, launches, events, and promotions.
  • Reach out to influencers, media, potential partnership, and beyond in order to arrange story collaboration placement on a local level.
  • Interpreting creative direction and technical information and turning them into persuasive copy concepts.
  • Working with clients to edit and modify the copy to meet their content expectations.
  • Ensure to check all media communication outlets.
  • Thrives in a fast-paced work environment and meets deadlines.
  • Presents creative briefs and finished projects to the company management team.
  • Knowledgeable in popular digital marketing tools, including content management software, search engine optimization software, and website analytics software.
  • Any other duties as assigned by the company in order to operate the business more efficiently.

PUBLIC RELATIONS:

  • Contacting and speaking publicly with different media outlets, press releases, interviews, presentations, articles etc.
  • Organizing and attending promotional events such as open days, exhibitions, press conferences, etc.
  • Developing PR strategies and campaigns.
  • Address inquiries from the different media outlets and other parties as needed.
  • Track and analyze the media coverage and follow up to industry trends by providing best practices.
  • Manage and address all PR issues and concerns that may arise.
  • Create innovative and engaging public relations and media campaigns.
  • Execute PR activations to promote the company’s image and serve as the spokesperson.
  • Create a tailored, monthly PR plan and calendar including development of press kit materials, media strategy, and short and long lead pitch ideas.
  • Manage the logistics for any launched events.
  • Schedule influencers and media visits.
  • Provide analytics/KPI of all media coverage by sharing the individual circulation per outlet, media impressions and number of placements to highlight ROI.
  • Develop a bold and far-reaching PR campaign that consistently produces print, digital, trade, and broadcast placements in targeted markets.
  • Garner increased awareness by securing top-tier media placements in targeted national, regional, local, and trade media outlets including lifestyles, culinary, culture, entertainment, and hospitality publications.
  • Expected to maintain a vendor database with all contact information plus history if any. Provide the names and addresses of vendors. All contact information is the property of King Goose Hospitality LLC.

MARKETING:

  • Execute calendar, generate, and publish content in Linkedin.
  • Managing website content including brand language, location information, menus, holiday, event pages, and press hits.
  • Ongoing research and trendspotting of social media and digital trends, pitching, and creating new social media content ideas.
  • Identify and collaborate with local social media influencers.
  • Oversee website content (pop-ups/events/newsletters/blog posts/location information/PR clips).
  • Assist and execute email newsletter.
  • Manage digital ads (Google, Instagram, and Facebook ads).
  • Create and execute monthly campaigns.
  • Responsible for all marketing email communications (copy writing, design, and emails blasts).
  • Oversee marketing brief, memos, and recap reports for all marketing promotions – distribute to the team and or vendors.
  • Assist in managing allocated fiscal budgets throughout the year with quarterly reconciliations and projections.
  • Ensure leadership is well-informed of marketing activities by communicating campaign deliverables, objectives, timelines and developing metrics and tracking reports.
  • Manage community and respond to messages.
  • Place orders (Decorations/products) as needed and process/files invoices.
  • Compose and post online responses on the company’s review tracking system.
  • Supporting the Senior Marketing Manager in establishing and evaluating a marketing strategy and plan by analyzing and assembling sales forecasts, updating calendars, and organizing/planning promotional presentations.

MINIMUM REQUIREMENTS

  • Minimum 2 years of Communications copywriting experience
  • Bachelor’s degree
  • Bilingual (Spanish)
  • Proof of portfolio including media placements, writing samples, leads, PR campaigns, media and news outlets, clients, and planned events
  • Ability to work well in a fast-paced environment and function effectively within set deadlines
  • Excellent organizational skills
  • Strong verbal and written communication skills
  • Proficient with digital marketing tools and software programs including Mailchimp, Adobe InDesign, and social media platforms
  • Customer service oriented
  • Creativity
  • Awareness of different media agendas

King Goose Hospitality

$$$

ENGAGER | CONTENT CREATOR | COMMUNITY BUILDER | NETWORKER | DIGITAL NATIVE | COLLABORATOR | PROJECT MANAGER | EXPERIENCE DESIGNER | INFLUENCER |

YPO is a member organization for over 30,000 CEO’s and leaders all over the world. Our purpose is to create a better world by creating better leaders. YPO provides a variety of platforms, programs and opportunities for life-long learning and personal development.

YPO has more than 40 business, personal, family, and social impact networks, within the larger global network, dedicated to robust education and idea exchange, providing members with instant confidential connections to other YPO members around the world.

Our Network Engagement Managers (internal title) focus on the creation and execution of comprehensive engagement strategy aligned to the strategic roadmap of the network.

Qualified candidates will have at least 5 years of experience in a communications, marketing, content creation or account management position and will have experience designing and executing engagement strategies for virtual audiences. A portfolio exhibiting the candidate’s experience in creating visual and written content is required. Verbal and written fluency in English is required.

YPO is a remote-first organization. This role is work-from-home but will require 2-4 trips per year (domestic and international).

POSITION PURPOSE

The Networks Engagement Manager (NEM) engages YPO members and spouse/partners along their Network journey, working across networks and their communities of interest (Business, Personal, Family and Impact) to ensure optimal engagement. An NEM manages multiple networks and focuses on the creation and execution of a comprehensive engagement strategy, aligned to the overall mission, vision and strategic roadmap of the specified network. The Networks Engagement Manager is a unique blend of being a community advocate, relationship manager, member engager, platform manager, creative collaborator, data driven influencer, effective communicator, and project manager.

PRIMARY RESPONSIBILITIES

  • Act as a key ambassador to networks, engaging and activating members and champions, encouraging conversations and connections throughout the YPO community, as well as planning and executing marketing strategies to educate audiences on the various products, opportunities and offerings in YPO (from Forum, Learning, Events, and Strategic Partnerships).
  • Plan and design material with the purpose of bringing the community closer within and across Networks, inspiring virtual participation that creates a vibrant space with valuable offerings.
  • Drive the shaping of the community experience for Network participants, in alignment with the needs of the Network strategy and engagement strategy, by creating the environment, leading the strategy based on data, influencing involvement among members, and by educating the various Network offerings.
  • Support the member experience by curating tailored content, conducting targeted campaigns, marketing events, and collecting and responding to feedback. Measure the performance of these efforts by analyzing data, presenting findings, and adapting strategies to meet ongoing priorities.
  • Manage the day-to-day activities of web and mobile Network platforms and related social media pages, from content planning and development to approvals and communication.
  • Lead the creation of content (written, visual, audio, video), in partnership with members, Network Directors, Global Network Specialists, Event Managers and Member Experience Insights and Marketing (MXIM) partners.
  • Collaborate within Networks and with internal stakeholders to support and drive projects, programs, and goals and deliver events and activities.
  • Drive a data driven strategy through retrieving reports and presenting through storytelling, drawing observations, providing insights, and establishing KPIs based on member response.

SKILLS/COMPETENCIES

  • Excellent interpersonal skills, including strong diplomacy skills with the ability to build meaningful relationships with all levels of associates, members and vendors. Adaptable, insightful, empathetic and reliable.
  • Excellent verbal and written communication skills, including proofreading, with meticulous attention to detail. Adjusts communication style appropriately to the audience.
  • Ability to collaborate and communicate effectively in a multi-cultural, virtual environment, being sensitive to local and regional customs and practices.
  • Ability to effectively manage trade-off decisions, prioritize competing opportunities, balance member and internal stakeholder needs with business priorities, manage cross functional expectations, and clearly articulate the rationale behind decisions.
  • Resourceful and able to work independently with initiative and good judgement. Effective time management, organization and prioritization skills with the ability to focus on varied projects.
  • Ability to maintain discretion and integrity of confidential information.
  • Ability to identify problems, research alternatives, provide solutions and/or resolve issues in a timely manner. Anticipates member needs and delivers with clarity.
  • Analytical thinker with ability influence and guide processes with appropriate approach and execution. Natural curiosity and desire to learn more; proficiency and interest in applying new technologies and tools.
  • Professional presence, appearance, and stature to interact easily with YPO members, C-level executives and high-profile corporate leaders.

EXPERIENCE/BACKGROUND

  • 5+ years of experience in a communication, marketing, or account management position.
  • 3+ years of experience in an association or membership organization, specifically with membership, governance, marketing, events, or social media management.
  • Experience creating visual and written content for multiple platforms, intended for diverse audiences to drive engagement.
  • Experience in designing, developing, and monitoring communication and engagement strategies for virtual audiences across multiple channels.
  • Experience in digital marketing, including an understanding of the importance of consumer research, advertising principals, social media management, and data best practices.
  • Experience with Smartsheet and Microsoft suite required.
  • Experience with Salesforce (CRM tools), Canva, Publicate (email marketing tools), or Tableau (data visualization tools) highly preferred.

EDUCATION/TRAINING/CERTIFICATION

  • Bachelor’s degree in marketing, communications, business, public administration, or equivalent experience required.

PHYSICAL REQUIREMENTS

  • Ability to work flexible and/or extended hours to accommodate members and associates in multiple time zones.
  • Ability to travel globally 10-15% per year to events, strategy meetings, and team retreats.

YPO

$$$

ENGAGER | CONTENT CREATOR | COMMUNITY BUILDER | NETWORKER | DIGITAL NATIVE | COLLABORATOR | PROJECT MANAGER | EXPERIENCE DESIGNER | INFLUENCER |

YPO is a member organization for over 30,000 CEO’s and leaders all over the world. Our purpose is to create a better world by creating better leaders. YPO provides a variety of platforms, programs and opportunities for life-long learning and personal development.

YPO has more than 40 business, personal, family, and social impact networks, within the larger global network, dedicated to robust education and idea exchange, providing members with instant confidential connections to other YPO members around the world.

Our Network Engagement Managers (internal title) focus on the creation and execution of comprehensive engagement strategy aligned to the strategic roadmap of the network.

Qualified candidates will have at least 5 years of experience in a communications, marketing, content creation or account management position and will have experience designing and executing engagement strategies for virtual audiences. A portfolio exhibiting the candidate’s experience in creating visual and written content is required. Verbal and written fluency in English is required.

YPO is a remote-first organization. This role is work-from-home but will require 2-4 trips per year (domestic and international).

POSITION PURPOSE

The Networks Engagement Manager (NEM) engages YPO members and spouse/partners along their Network journey, working across networks and their communities of interest (Business, Personal, Family and Impact) to ensure optimal engagement. An NEM manages multiple networks and focuses on the creation and execution of a comprehensive engagement strategy, aligned to the overall mission, vision and strategic roadmap of the specified network. The Networks Engagement Manager is a unique blend of being a community advocate, relationship manager, member engager, platform manager, creative collaborator, data driven influencer, effective communicator, and project manager.

PRIMARY RESPONSIBILITIES

  • Act as a key ambassador to networks, engaging and activating members and champions, encouraging conversations and connections throughout the YPO community, as well as planning and executing marketing strategies to educate audiences on the various products, opportunities and offerings in YPO (from Forum, Learning, Events, and Strategic Partnerships).
  • Plan and design material with the purpose of bringing the community closer within and across Networks, inspiring virtual participation that creates a vibrant space with valuable offerings.
  • Drive the shaping of the community experience for Network participants, in alignment with the needs of the Network strategy and engagement strategy, by creating the environment, leading the strategy based on data, influencing involvement among members, and by educating the various Network offerings.
  • Support the member experience by curating tailored content, conducting targeted campaigns, marketing events, and collecting and responding to feedback. Measure the performance of these efforts by analyzing data, presenting findings, and adapting strategies to meet ongoing priorities.
  • Manage the day-to-day activities of web and mobile Network platforms and related social media pages, from content planning and development to approvals and communication.
  • Lead the creation of content (written, visual, audio, video), in partnership with members, Network Directors, Global Network Specialists, Event Managers and Member Experience Insights and Marketing (MXIM) partners.
  • Collaborate within Networks and with internal stakeholders to support and drive projects, programs, and goals and deliver events and activities.
  • Drive a data driven strategy through retrieving reports and presenting through storytelling, drawing observations, providing insights, and establishing KPIs based on member response.

SKILLS/COMPETENCIES

  • Excellent interpersonal skills, including strong diplomacy skills with the ability to build meaningful relationships with all levels of associates, members and vendors. Adaptable, insightful, empathetic and reliable.
  • Excellent verbal and written communication skills, including proofreading, with meticulous attention to detail. Adjusts communication style appropriately to the audience.
  • Ability to collaborate and communicate effectively in a multi-cultural, virtual environment, being sensitive to local and regional customs and practices.
  • Ability to effectively manage trade-off decisions, prioritize competing opportunities, balance member and internal stakeholder needs with business priorities, manage cross functional expectations, and clearly articulate the rationale behind decisions.
  • Resourceful and able to work independently with initiative and good judgement. Effective time management, organization and prioritization skills with the ability to focus on varied projects.
  • Ability to maintain discretion and integrity of confidential information.
  • Ability to identify problems, research alternatives, provide solutions and/or resolve issues in a timely manner. Anticipates member needs and delivers with clarity.
  • Analytical thinker with ability influence and guide processes with appropriate approach and execution. Natural curiosity and desire to learn more; proficiency and interest in applying new technologies and tools.
  • Professional presence, appearance, and stature to interact easily with YPO members, C-level executives and high-profile corporate leaders.

EXPERIENCE/BACKGROUND

  • 5+ years of experience in a communication, marketing, or account management position.
  • 3+ years of experience in an association or membership organization, specifically with membership, governance, marketing, events, or social media management.
  • Experience creating visual and written content for multiple platforms, intended for diverse audiences to drive engagement.
  • Experience in designing, developing, and monitoring communication and engagement strategies for virtual audiences across multiple channels.
  • Experience in digital marketing, including an understanding of the importance of consumer research, advertising principals, social media management, and data best practices.
  • Experience with Smartsheet and Microsoft suite required.
  • Experience with Salesforce (CRM tools), Canva, Publicate (email marketing tools), or Tableau (data visualization tools) highly preferred.

EDUCATION/TRAINING/CERTIFICATION

  • Bachelor’s degree in marketing, communications, business, public administration, or equivalent experience required.

PHYSICAL REQUIREMENTS

  • Ability to work flexible and/or extended hours to accommodate members and associates in multiple time zones.
  • Ability to travel globally 10-15% per year to events, strategy meetings, and team retreats.

YPO

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