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Do you play well with otters? If so, come join our team. The Wild Center (TWC) is seeking a highly motivated marketing & communications professional for a full-time position at a natural history museum in the heart of New York State’s Adirondack region. As the Marketing & Communications Coordinator, you’ll help us promote the Center, build awareness of our work and enhance our brand. This position should be interested in and/or experienced in marketing, communications, public relations, digital content creation and social media. We are looking for passionate, curious, and motivated people to join our burgeoning team this year. Come be a part of a team that values creativity, enthusiasm, learning together, and having fun while working in a supportive atmosphere.

Essential Duties and Responsibilities

  • Assist with TWC marketing and communications campaigns, including: audience development, media research, social media marketing, digital and traditional media campaigns, event planning, and data reporting and analysis.
  • Work closely with various departments to develop, plan, shoot and edit digital content via YouTube, Facebook, Instagram, Twitter, TikTok and wildcenter.org.
  • Create and maintain email marketing campaigns
  • Create graphics and design print collateral
  • Assist in website development and maintenance
  • Represent the Center during media, journalist, and influencer onsite visits
  • Other cross-departmental duties as assigned
  • Work schedule: Tuesday-Saturday, 40 hour work week. Some holidays and evening work will be required.

Qualifications

  • Knowledge of social media (Facebook, Instagram, Twitter, TikTok, YouTube) 
  • Knowledge of marketing analytics dashboards (Google Analytics, Meta Analytics, etc.) preferred
  • Experience with WordPress a plus
  • Technical skills including photographic and video abilities, and experience with Adobe Creative Suite (Photoshop, InDesign, Premiere) a plus
  • Strong creative writing and copywriting preferred
  • Flexibility and the ability to adapt to change – we work in a dynamic setting with shifting daily duties
  • Self-motivated – you seek opportunities to learn and grow and can thrive independently
  • Experience planning, shooting and editing video
  • Teamwork and collaboration – we work in a team based environment and offer support across departments
  • Organization and time management skills – you will work on multiple tasks concurrently
  • Maturity and professionalism – we will consider you if you demonstrate the above skills regardless of level of education completed
  • An interest in natural history and climate science and working on- and off-site during all seasons
  • Policies – be prepared to adhere to all Wild Center policies including NYS Covid safety procedures and regulations. COVID-19 vaccination is required as a condition of employment.

Compensation & Benefits

  • Pay Range: $40,000-$45,000 annually
  • Comprehensive benefit package including medical, dental, supplemental and life insurance plans, health savings account, SIMPLE IRA retirement, employee assistance program.
  • Paid vacation, sick/personal time, and holidays.
  • Possibility of flexible scheduling and some remote work depending on department needs.
  • The opportunity to work with 50 species of live exhibit animals, trails across a 115 acre campus located along the Raquette River and in a new interactive climate solutions exhibit.
  • Access to regional reciprocity pass for employees to receive free or reduced admission to area museums or attractions.
  • Professional networking opportunities with leaders in the science education field.
  • The Wild Center strives to create an environment where our team thrives both personally and professionally. While life on the job can move at a fast pace, we appreciate the times we can slow down. Whether it’s sharing stories over a staff potluck, being wowed by cool science facts, or taking a break during a meeting to view a cute animal – we make time to grow together as a community.

To Apply

Open our Marketing & Communications Coordinator Application or go to wildcenter.org/careers to access the job description and application link. Attach a resume and cover letter within the application form. Address the following in your cover letter:

  • Describe your experience planning a digital marketing campaign

Application deadline is 4/28/2023, 5pm EST. For technical issues email [email protected].

The Wild Center

ABOUT JAPAN HOUSE LONDON

Japan House London is a cultural destination offering guests the opportunity to experience the best and latest from Japan. Located on London’s Kensington High Street, the experience is an authentic encounter with Japan, engaging and surprising even the most knowledgeable guests. Presenting the very best of Japanese art, design, gastronomy, innovation, and technology, it deepens the visitor’s appreciation of all that Japan has to offer. Part of a global initiative led by the Japanese Ministry of Foreign Affairs, there are two other Japan Houses, one in Los Angeles and the other in São Paulo. 

 

PURPOSE OF THE ROLE

The Retail Marketing Manager will be responsible for developing and then delivering all elements of a retail marketing strategy with the aim of driving sales in the physical and online Shops at Japan House London. This fast-paced role will cover a wide range of tasks such as social media strategy and posting, planning and creating revenue-driving email marketing working with agencies and media outlets on paid advertising, coordinating the creation of artwork and adverts, reporting to senior management on results and adjusting the strategy according to results 

Working with the Marketing & Communications Team, you will understand the need for an integrated approach and team working to achieve success across a variety of channels, both traditional and digital, ensuring that The Shop marketing plans and activities align with those activities for the broader Japan House offer.

It is essential that you have marketing experience in the retail sector. You will bring a wealth of essential skills to the role, with particular expertise in email and social media marketing. Excellent interpersonal skills and a proactive approach are essential, as are fresh thinking and a strong understanding of methods of audience engagement.

Success in this role will be evidenced by an increase in sales in The Shop, both on and offline.

Flexible working opportunity: Full time (40 hours) or part-time (minimum 28 hours). Occasional out-of-hours requirement.

KEY ACCOUNTABILITIES

Overall

  • Development and delivery of the retail marketing plan within agreed budget, based on customer insight to support sales revenue and other retail KPI targets.
  • Development of customer insight plan for retail business to help enable optimisation of marketing, merchandising, eCommerce and promotions.
  • Liaising with the JHL Marketing & Communications Team to ensure cohesion with general JHL marketing plan and activities

Email & Paid Advertising

  • Maintaining and growing retail mailing lists, producing engaging Shop e-newsletters, e-shots and other communications, such as experience invitations.
  • Management of all retail promotional materials (printed and digital) including but not limited to event flyers, POP labels, onsite marketing, digital screens, video content and A Board content.
  • Working with internal artworkers and creative agencies to ensure any artwork is delivered to brief, on brand and to deadlines and liaising with printers on the production of all printed marketing materials.
  • Liaising with media buying and digital agencies, briefing and managing the day-to-day coordination of campaign activities, and supplying assets (copy and imagery).
  • Monitoring and reporting on results of marketing and campaign activities across all channels, looking at metrics such as click-throughs and conversions; readership figures, impressions, open rates etc.

Social Media & Influencer Marketing

  • Executing social media plans for the retail business and creating engaging posts for Facebook, Instagram and other channels, that drive click-throughs to the online shop and end in conversions.
  • Development of an influencer marketing programme to raise the digital profile of The Shop and drive traffic and conversion for the online Shop.
  • Running campaigns, competitions etc. as identified in the strategy in line with the Retail Team KPIs.
  • Ensuring that all retail events are promoted through the creation of Social Media event pages and using boosts to promote to well-defined audiences.
  • Identifying suitable third-party content for sharing or potential collaboration.
  • Using analytics to monitor and measure the performance of posts, using the results to optimise reach and engagement of future posts.

eCommerce

  • Working with the eCommerce team to monitor traffic and identify ways to improve traffic to Shop website and conversion through social media and paid campaigns.
  • Managing the optimization of digital content, working with our preferred supplier on enhancing SEO.
  • Working with eCommerce team to develop backlinks to The Shop website to increase traffic referral sources and generate greater authority in SEO.

Other

  • Commissioning photography for use digitally and for printed materials in line with brand guidelines.
  • Responding to requests from journalists to provide content, products, samples etc.
  • Planning and delivery of ‘Christmas in July’ for influencers and journalists in conjunction with JHL PR Manager
  • Monitoring and sharing retail industry trends and best practice relevant to marketing
  • Taking photos and videos related to related products and events for social posts
  • Raising purchase orders and other administrative tasks as required.

QUALIFICATIONS, EXPERIENCE, CAPABILITIES AND QUALITIES

QUALIFICATIONS

  • Appropriate tertiary qualification such as a degree or diploma in Marketing, Digital Marketing, or
  • other related fields, preferably from a recognised institution including the Chartered Institute of
  • Marketing and the Digital Marketing Institute
  • Thorough knowledge of social media platforms, especially Facebook, Instagram, LinkedIn, YouTube, Twitter, and Pinterest (and other channels) and social media scheduling and listening platforms (e.g. Sprout Social)
  • SEO skills and knowledge desirable
  • Experience of using email marketing platforms
  • Core IT skills including familiarity with online tools
  • High level of proficiency in full MS Office suite. Photoshop also an advantage.
  • Use of other software systems beneficial (eg CRM, CMS)

EXPERIENCE

  • At least 3 years’ professional experience in marketing.
  • Retail marketing and eCommerce experience essential.
  • Experience of developing and managing social media channels for retail and eCommerce essential, including creating shops on social media channels.
  • Experience of using social media scheduling and reporting platforms (preferably Sprout Social) as well as social listening tools.
  • Use of analytics to monitor performance and report to on results.
  • An understanding of Japanese culture is preferred

CAPABILITIES

  • Excellent written and spoken English, to native level
  • Exceptional skills in writing specifically for social media
  • Proven organizational, planning and strategy development skills
  • Ability to work independently as well as collaboratively
  • Basic photography skills for social media
  • Basic skills in taking and editing video for social media an advantage
  • Excellent interpersonal and communication skills
  • A participative team player with an inclusive approach towards all colleagues
  • Ability to multi-task and prioritize work, whilst paying attention to detail
  • Able to influence people whilst maintaining tact and cultural sensitivity
  • Excellent time management skills
  • The ability to be creative within the confines of a brand

QUALITIES

Communicator Able to convey messages effectively, to both wide and specific audiences

Goal-oriented    Results driven and striving for growth

Initiative                          Responds creatively to opportunities, and generates new ones

Adaptable                       Able to use a variety of tools, embrace change and add ideas

Enthusiastic                    Passionate about the shared vision and mission

Creative                           A good eye for design and attention to detail

WORK ENVIRONMENT

  • Our aim is for a flexible approach to work locations, balancing regular on-site presence and working remotely. The mix of office-based working and remote working will be determined by business need and role requirements. 
  • On site work at Japan House London, Kensington High Street, or its satellite office at Allen Street Kensington
  • Standard working hours are Monday to Friday, 8 hours per day, with core hours from 10am to 3pm
  • Some duties will be carried out in JHL public spaces.
  • Occasional after-hours event-related work may (evenings and weekends) may be required.
  • Flexible working requests will be considered for this role – please outline in your application 

BENEFITS

  • Generous holiday allowance – up to 36 days per year inclusive of public and bank holidays
  • Group life insurance scheme
  • Remote GP service including access to physiotherapy and mental health services
  • Cycle to work scheme
  • Employee Assistance Programme
  • Employee discount for the Japan House Shop and Stand
  • Online platform to access perks and discounts for major brands
  • Access to perks and discounts local to Kensington High Street, London
  • Personal learning budget

Japan House London

$$$

Company Description

As the global leader in health and wellness innovation since 1935, GNC motivates people to reach their goals with the most trusted and exciting selection of products in the industry.

As #TeamGNC, we work hard to ensure that our consumers come first. We are always cultivating and collaborating on new ideas to bring innovative solutions to the forefront and testing new solutions to translate goals into action. Our team members are advocates for change and innovation.

There is no greater gift than good health and no greater satisfaction than helping others to achieve it. Be a part of helping others to Live Well!

Job Description

Responsible for developing and executing the content strategy aligned with GNC’s brand vision, business objectives, and most of all, the consumer needs. They will connect the dots to craft a story throughout the various touchpoints across the web and digital channels to educate and engage throughout the consumer journey.

Produce a content strategy that aligns with identified brand audiences across all digital formats- Web & App Content, Editorial, Social Media, Video, Email, etc.

Create and maintain editorial calendar, style guides, and consistent messaging throughout marketing channels.

Look for opportunities to tell stories leveraging our in-house experts, customers, influencers, and engaged audiences and pull through the various channels and platforms.

Conduct content audits as well as gap analyses to identify areas for opportunity that can be translated across all digital formats as necessary.

Work cross functionally with science and nutrition teams, Ecommerce, and marketing channel owners and planning stakeholders to craft the larger strategy and content calendar.

Work with planning and creative teams through workstreams to bring content to life for various channels as well as individual creators, trainers and other experts within the industry.

Work closely with SEO team for keyword analysis and ensure all content is developed and optimized for search across web, YouTube, Pinterest, etc.

Partner with merchant, legal, science, brand and other internal to ensure all regulatory standards and requirements are met.

Ensure content is universally original, authentic, informative, on brand, relevant, and SEO friendly.

Continually test and optimize content experiences throughout channels and audience segments.

Curate and maintain content for optimizations, updates, accuracy and performance.

Qualifications

Bachelor’s Degree in Business, Marketing, Communications, or related field

8+ years related experience

Advanced degree (Master’s) preferred

Deep understanding of marketing digital channels and how consumers consume content across them- specifically social media, blogs, Ecommerce and email

Ability to create content throughout various digital channels and comfortable being featured on camera and within the content a huge plus!

Has existing relationships with individual creators or understands how to create these relationships

Experience in wellness, nutrition industry a plus

Ability to lead a cross functional team and bring everyone together in support of an overall strategy

High degree of proficiency across content management systems & Internet applications

Strong analytical, prioritizing, interpersonal, problem-solving, presentation, project management (from conception to completion), & planning skills

Strong verbal and written communication skills (including analysis, interpretation, & reasoning)

Ability to develop and maintain collaborative relationships with peers and colleagues across the organization, as well as, internal and external clients

Ability to work well autonomously and within a team in a fast-paced and deadline-oriented environment.

Ability to work with and influence peers and senior management

Self-motivated with critical attention to detail and deadlines

Additional Information

All your information will be kept confidential according to EEO guidelines.

GNC Holdings LLC is an Equal Opportunity Employer

GNC

Dickinson Financial Corporation and its two family-owned banks-Academy Bank and Armed Forces Bank-have a long history of service to our clients and the communities in which we do business. Our commitment to a diverse, equitable, and inclusive environment contributes to immediate results and the long-term success of people. We recruit service-minded talent to deliver Fast, Easy, and Personal banking that is welcoming to all, while having fun and doing good things along the way!

Equal Opportunity Employer/Disabled/Veterans

Academy Bank and Armed Forces Bank provides equal employment [and affirmative action] opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability.

Summary:

Are you looking for the opportunity to build a content marketing strategy from the ground floor and own all things content? Here it is! We’re looking for a rockstar content manager to plan, develop and implement the content strategy for both of our brands. This includes being part of a new brand positioning for Academy Bank and a clean slate to create and produce marketing content, along with our in-house creative team and outside agency partners. This position will also own the company’s social media channels, with content ranging from web to blog posts, infographics, video, social posts and more.

You’ll make an immediate impact as a key member of the marketing team, collaborating on the overall marketing calendar and applying your skill set to increase web traffic, brand awareness and engagement with content delivered throughout the path-to-purchase funnel. You’ll work with our SEO agencies to identify and collaborate on areas of opportunity, create and own the content calendar and analyze performance across channels; and identify/work with other brands, organizations and influencers within the ecosystem to further Academy Bank and Armed Forces Bank’s messaging.

You’ll work with subject matter experts to create content aligning with campaigns and marketing goals, from product education to helping people make better decisions that improve their financial health. This is a newly created role as we build out our in-house marketing capability.

This is an hourly position with annualized pay between $55,000 and $70,000, based on experience.

Principal Accountabilities:

Actively participate in marketing team’s overall activity, contributing ideas and supporting the needs and objectives of internal (business unit) clients and organizational goals.

Work with agencies, subject matter experts, and creative team to develop integrated content marketing aligning with ongoing campaigns and overall marketing goals.

Create and maintain content marketing calendar and budgets.

Daily management of both brands’ social media channels.

Development of strategies that drive search engine rank, increase awareness and web traffic.

Prepare reports/decks sharing results on performance marketing efforts and trends.

Research and identify opportunities for growth using data and applying strategic thinking.

Identify brands, organizations, influencers that could authentically further our messaging.

Ability to develop content independently or work with creative team for development.

Think like the audience throughout development of content.

Gain a thorough understanding of the bank, the industry, and our clients.

Ensure work premises constitutes a safe work environment that promotes positive bank image, including regular inspection for and remediation of any hazardous conditions; regular maintenance and cleaning of premises; adherence to all posting requirements in jurisdiction, including human resources and compliance postings; and provision of comfortable and appropriate space for associates to conduct banking business.

Understands, embodies, communicates, and instills corporate initiatives and vision, including the six Pillars of Success.

Maintains client information in complete confidence.

Completes other specified duties as assigned.

Regular attendance required, working at the assigned worksite, or assigned remote location during regular business hours and/or assigned hours.

ecocareers

$$$

We’re a London-based tech company on a mission to remove barriers between people and technology. To do this, we’re crafting intuitive, seamlessly connected products that improve our lives without getting in the way. We think tech needs a change. In a world where products all look the same, we don’t want to just make the same thing as everyone else. What we want is to create iconic products that we’re proud to share with family and friends. And that means we have to do things differently. This is the spirit that drives and sustains everything we do.

In two years, we’ve grown from an idea to a 420+ people-strong global team with offices in four regions and have sold over 1 million products…

“In a short amount of time, Nothing has captured some of Apple’s cultural Magic.” – Forbes

“Nothing is the most hyped tech company in years” – GQ

“Nothing has brought a breath of fresh air.” – Hypebeast

“The most exciting startup in consumer tech” – Input

Last summer we released Phone (1), our debut smartphone and the centre of our hugely ambitious consumer tech ecosystem. Launch week saw us trending on UK Twitter, clocking up YouTube views in the millions and securing press coverage in thousands of leading titles. We ended 2022 with the release of our third product: Ear (stick). 2023 brings the latest addition to our audio range that’s crafted with artistry, passion and innovation. Say hello to Ear (2), mighty little things.

The Role:

We’re looking for a Senior Audio Product Marketing Manager to join our growing team in London. You’ll lead Nothing’s consumer and marketing strategy for our growing audio product portfolio. This role is an exciting opportunity to influence future product development with a customer-centric perspective on new products and marketing strategy. The Senior Audio Product Marketing manager will partner with key divisions across our organisation and play a vital role in developing and defining a vital product category for Nothing.

Responsibilities:

  • Lead Nothing’s consumer and marketing strategy for its growing Nothing’s audio product portfolio
  • Define the target audiences within key industry verticals, and identify their specific needs, pain points and jobs to be done
  • Collaborate with and drive alignment across organisation, including, product, sales, regional marketing, and commercial partner teams to land GTM strategy and execution
  • Drive meaningful insights into the business and product strategy based on market trends, customer research, competitive analysis, and interactions with regional teams and business customers
  • Be a key collaborator on areas such as strategy, product hardware and software strategy, and international , always coordinating with the regions
  • Partner with sales teams on activating growth strategies across different regions

Requirements:

  • 10+ years managing product marketing in consumer audio category, ideally with a category leading audio company
  • Relevant experience in audio commercial applications or general AV (Audio/Video) knowledge including hardware and services.
  • Consistent record of crafting compelling value positioning statements and target audience identification
  • Problem solver that can generate strategy, organize planning and lead a cross-functional team of partners to drive execution
  • Ability to simplify technical concepts into relevant value propositions targeted to specific audiences
  • Demonstrated ability to forge highly effective cross-functional partnerships and lead decisions through influence
  • Strong analytical skills, comfortable reviewing and analysing business performance metrics, KPIs, and ability to pivot when the data tells you
  • Additional experience in startup environment a strong benefit
  • Results-driven, with a passion for using data to solve business problems, drive product innovation, and advance our brand narrative
  • Extraordinary written communication skills: ability to consolidate sophisticated ideas into clear, succinct executive summaries

We are an equal opportunity employer and will always promote a more diverse and inclusive environment. We are committed to being a welcome employer for all candidates.

Nothing

Chi Chi London is the prettiest brand in the UK & we want you to be a part of our dream. Join us and help grow the brand into the number one occasion wear specialist worldwide. Our focus is dynamic digital growth & with your strategy and ideas, we know we can achieve it together. We’re a young brand, with room for you to progress, explore your potential and deliver something we can all be proud of. We like to be disruptive, think outside the box and move at lightening pace. We don’t expect perfection, just to do your best. If you’re determined, willing to jump on this roller coaster and have a fantastic time in the process, then you’re already in the right place!

Nominated Best Digital retailer & Best App (Drapers Digital Awards) / Fast Track 100 Company – 49th fastest growing private company in the UK – (Sunday Times / Virgin)

· Reporting into the Head of Digital and managing a junior member of staff

· You’ll be responsible for leading the creation of on-brand social content on a variety of different social channels to increase brand awareness and increase customer engagement

· Developing and maintaining excellent relationships within the business as well as forming key relationships with influencers across social media platforms (Must be an experienced using Instagram & Tik Tok)

Strong video editing skills, great and executing clever concepts

· Working closely with the photography team to capture relevant and useful content to use across social.

· Remain ahead of all relevant cultural moments, calendar dates, current events and trends across the fashion and events industry

· Ability to create content for both organic, boosted and paid formats, with a clear understanding of the difference between the three.

· Create a regular publishing schedule and promote content through social advertising

· Develop and manage competitions and campaigns that promote our brand, finding new and exciting ways to engage customers via social media channels to drive awareness and conversation

· Monitor and report performance on social media platforms using tools such as Google Analytics. Whilst maintaining and growing our social presence through engaging and creative content and posts.

· Preparing budget quotations for projects and monitoring expenditure against this i.e. social media spend, digital influencer initiatives, content shoots etc.

· Be a constant champion for social media in the business, with one eye on what our competitors are doing.

· Must have experience managing at least one junior member of the team

· Must have experience within a similar brand/product.

An enthusiastic team player with a genuine obsession of social media

· Substantial experience creating brilliant social media content for brands

· Impeccable organisation skills and the ability to keep projects moving and ensure deadlines are met.

· Ability to act as an ambassador for the brand

· Strong numerical know-how for reporting and analysing stats

· An interest in fashion, trends and style and our cultural icons

· Creative thinker

· Strong editing and writing skills suitable for each platform, from knowing how to write a successful tweet to using effective storytelling techniques

What are we like to work for?

So what’s in it for you? Working for Chi Chi London will offer you plenty of career development and support as we are committed to offering high standards of training. A key factor in our success is our focus on people. We are looking for people who are passionate about working within fashion retail, dedicated to driving sales and above all, excited about the future with Chi Chi London.

The Benefits

Hybrid working – 3 days office / 2 days from home per week

28 days paid holiday a year / Pension scheme / PerkBox / 30% staff discount / Discounts across over 200 gyms nationwide / Free Mobile Phone Insurance / Discounts on train & cinema tickets/ Perkbox plus lots more!

Location

North London (Enfield) *15 minutes by train from Liverpool Street Station & 5 minutes by train from Tottenham Hale Station

Chi Chi London

Content Manager/ Content Lead

eCommerce Retail

£45k – £55k + Package

Greater Manchester, Hybrid working (2 days in the office)

The brand:

  • Huge consumer brand – Highstreet brand name
  • £multi-million+ turnover business, with continued growth
  • Continued investment (people, technology and resource) – multi-million investment
  • Award winning! FANTASTIC reputation!
  • Hybrid working (2 days per week)

Key responsibilities include:

  • Define and delivery the brands multi-channel content strategy, ensuring brand consistency with innovative and impactful content that customers love. Using content to tell a story..
  • Ensuring content drives brand perception, awareness and engagement, which will then support the brands customer retention and ultimately sales.
  • Multi-Channel content plan across, Website/ Social Media/ PR and Video. Supported by the in house Creative team (Asset creation).
  • Supporting the Content Team; content marketing strategy, content calendar plan, performance and optimisation,using data to evolve strategy and future plans.
  • Work with the wider marketing team; Digital/ Performance marketing, SEO, Brand and Marketing and CRM. As well as their in house Creative team.

Ideal candidate will have the following skills and experiences:

  • Experienced Content Manager, previous experience managing a content strategy / content calendar, as well as people management experience.
  • Previous cross channel content campaigns, working wider Digital, Creative and Brand teams.
  • Ideally Ecommerce retail experience.
  • Strong influencer and people management experience. Confident in idea sharing and creative thought.
  • Ideally 5 years+ in a content role, with 3+ years in a Senior/ Leadership role

Better Placed Ltd

$$$

Tracy, Ca – Zinus is seeking an experienced Sr. Social Marketing Manager to join our U.S. marketing team. Reporting to the Sr. Brand Marketing Manager, this role will be pivotal to defining the future of our social marketing strategy across all platforms. In this role, you will own all things organic social media and content, leading the strategy, ideation, creation, and evaluation of our social media channels. You’ll have your finger at the pulse of social media trends and lead efforts to grow and engage our community through content and influencer engagements.

What you will do:

  • Evaluate and improve strategic social media marketing plan to align with key business objectives across Zinus’ organic and paid social media channels
  • Increase brand awareness and sales conversions for Zinus products with a focus on influencer marketing in support of strategic brand partnerships
  • Own the development and execution of our social affiliate program in partnership with our DTC Marketing Manager.
  • Own the creation of a social media calendar that’s at least 8 weeks ahead
  • Own the planning, conceptualization, creation, posting and community management across all Zinus profiles, including Instagram (In-Feed, Stories, Reels), Tik Tok, Facebook, Pinterest and Twitter
  • Work closely with the Content Marketing team to develop content relevant to growing and delighting our community.
  • Be on top of social trends and identify creative ways to incorporate them into our strategy
  • Work with our product strategy and marketing teams to develop social strategies in support of new product launches.
  • Partner with the DTC marketing manager to ensure social support on seasonal and promotional activities and initiatives that align with the marketing calendar
  • Curate brand content that can be shared by global leadership on their personal LinkedIn profiles
  • Expand and engage the social community with community management, daily listening, maintenance, conversation, and monitoring across platforms, with a particular focus on Instagram
  • Ensure messaging and brand voice are consistent with brand objectives / visual identity and while also aligning to platform best-practices and trends
  • Write engaging and compelling copy, with the ability to tell stories across posts, platforms, and campaigns
  • Provide organic social media and social listening reporting, insights and optimizations that align with KPIs
  • Translate performance and analytic data to actionable insights and strategy changes
  • Be a team player and assist where needed
  • Other duties as assigned

What you bring to Zinus:

  • Excellent understanding of social media platforms, including their respective strengths, nuances, success metrics, and relevant demographics
  • Get individual voice, audience and configuration of each social media platform in order to optimize engagement with different communities
  • Knowledge of each social media channel’s algorithms and ability to plan and manage content with respect to them
  • Ability to think outside of the box to develop innovative ways to drive increased brand awareness among potential consumers through social media
  • Experience managing social media, preferably for a CPG brand and/or with an agency
  • Excellent communication and copywriting skills
  • Experience using photo and video editing apps to create social assets
  • Ability to create images, GIFs, and videos as needed
  • Ability to write on-asset and caption copy as needed

· You are both – a highly motivated self-starter and a valuable team player

· You can operate efficiently in an environment of ambiguity and are able to multi-task and prioritize projects

  • Experience rolling out campaigns across social media, in addition to daily posting maintenance.
  • Experience with social media posting, listening and analytics tools
  • Proven experience capturing content optimized for social, not just posting or maintaining an account
  • Extremely organized and thrives on multitasking, fast-paced environments.
  • 5-7 years of experience in social media & content creation
  • Passion for social media, content creation and community building
  • Strong working knowledge of the competitive landscape, especially small to mid-scale CPG brands
  • Strong knowledge of social media platforms and strategies
  • Possess an eye for aesthetic curation and cohesive visual and written storytelling
  • Include portfolio or links to your previous social media content

Work Authorization/Security Clearance

Must be authorized to work within the US., sponsorship is not available at this time.

About Zinus

Zinus is a highly successful Global eCommerce mattress and furniture company that values and empowers an entrepreneurial spirit in all employees. We’ve been in the mattress and furniture business for over 16 years, compressing and delivering mattresses in a box a decade before anyone else, so we know a thing or two about this eCommerce business. If you chose to join Zinus you’d be joining a company that is committed to the happiness of our employees and customers above all else with the goal of delivering products and experiences that invoke wonder and joy daily.

Zinus

The ideal candidate will be responsible for creating and executing our marketing strategy. You will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams. You will have a strong marketing background with excellent communication skills and attention to detail.

Responsibilities

  • Define and execute the marketing and communication activities according to our marketing plan.
  • Deliver high-quality products and services.
  • Take initiative in coordinating all marketing activities to generate leads.
  • Collaborate with other teams to promote offerings.
  • Inform clients and prospects of products and services through creative marketing strategies.
  • Track performance of all marketing campaigns.
  • Build strategic relationships and partner with key industry players, agencies, and vendors.
  • Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.

Qualifications

  • Bachelor’s degree or equivalent experience
  • 3+ years’ experience in marketing
  • Ability to multi-task
  • Strong verbal, written, and organizational skills
  • Full proficiency in Adobe Creative Suite (InDesign, Photoshop, Acrobat, Illustrator) or other graphics programs
  • Experience in copywriting and graphic design
  • Video editing skills are required
  • Interest and experience in renewable energy is preferred but not required
  • Self-motivated with a high level of creativity, initiative and accountability. You are innovative and constantly looking for ways to tweak and optimize processes

The above-listed salary range is required by the California Pay Transparency Act and may differ depending on the location of those candidates hired nationwide. The salary range shared in the job description is for the listed position and only pertains to the candidate if they work in San Diego, CA. Actual compensation is influenced by a wide array of factors including but not limited to internal pay equity, skill set, education, licenses and certifications, geographic location, essential job duties and requirements, and the necessary experience relative to the job’s minimum qualifications. An additional discretionary bonus structure or incentives may be offered as part of the overall compensation package, in addition to the full range of medical, dental, and/or other benefits, dependent on the level and position offered.

IOWN Renewable Energy Inc.

Our client is a Creative Communications agency working with some of the world’s biggest brands

They develop campaigns that are at the cutting edge of culture. Clients range across Sports, Music, Fashion & Lifestyle. The agency is looking for an exceptional Community Manager to join the growing team.

You will be passionate and enthusiastic, with an appetite to sink your teeth into a role where you can flex your creative and strategic muscles. You’ll be part of a community manager duo and will have a real opportunity to collaborate and shape the outputs of the day-to-day account. You’ll know TikTok to Discord!

The Role

The eyes and ears of the community, you’ll be the human lens across the brands. You’ll be on hand to ensure they deliver community driven content calendars and remain proactive and responsive across channels. You’ll work with the social content creator and strategist and proactively look for ways to take things further. You will have a proven track record as a community/ social media manager and love getting under the skin of a brand.

  • Overall social media community management monitoring of social pages including stakeholder escalation.
  • Ideation and development of the social media calendar with support from the social content creator and in-house studio and project manager.
  • Collaborate on influencer content ideas.
  • Connect with global in-house support for translations etc.
  • Live on the ground coverage and publishing with support from the social content creator.
  • Support the strategist with weekly, monthly and quarterly reporting.

Skills

  • Channel moderation, escalation, and engagement.
  • Content calendar development
  • Pro-active/ reactive content ideas
  • Good social copywriter for both paid and organic
  • Understanding of social platforms such as YouTube, Discord, TikTok, Twitter, BeReal, Instagram, Twitch
  • Comfortable working across live events
  • Have best in class platform knowledge
  • Passionate about communities and storytelling
  • Compile design briefs and briefings
  • Creative thinker
  • Understanding of basic social metrics and reporting
  • Comfortable being client facing with support from wider accounts team

Christopher Keats Media Limited

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