Key Takeaways
- Paid vertical social media ad casting in London
- Seeking actors + real people ages 20–60
- All ethnicities encouraged to apply
- Looking for natural, confident, engaging on-camera presence
- Must be London-based or able to travel within the M25
- Casting handled by Liyanne Marie Casting (rate shared upon selection)
A new London casting call is now open for a paid vertical-format social media advertising campaign, and it’s specifically looking for performers who feel authentic on camera—whether you’re a trained actor or a real person with strong presence and personality.
Vertical campaigns are one of the fastest-growing areas of paid performance work because brands need content that feels native to platforms like TikTok, Reels, Shorts, and in-app ads. That means casting teams are prioritizing relatability, confidence, and natural delivery over traditional “big commercial” acting.
What Is This Vertical App Media Ad About?
This project is a vertical social media advertising campaign designed for short-form digital platforms. The focus is on natural, engaging on-camera performances—the kind of content that feels like it belongs in your feed rather than a polished TV commercial.
The listing doesn’t name the brand or app, but the format and style suggest quick scenes, punchy messaging, and performance that feels conversational and real.
Who Is in the Cast of This Project?
No cast is announced yet. This is an open casting call for multiple types of talent, including:
- Actors
- Non-actors / real people
- Talent with authentic personalities and confidence on camera
Because the project welcomes “real people,” casting is likely looking for a range of looks, energies, and everyday relatability.
Who Is Handling Casting?
Casting is being handled by Liyanne Marie Casting, the team reviewing submissions and selecting talent for the shoot.
How Does the Casting Process Work for a Vertical Social Media Ad?
For vertical social media ads, casting usually moves quickly and relies heavily on how you come across on camera. A typical process looks like:
- Submit your application
- Photos, basic info, and any requested links (showreel, portfolio, socials)
- Self-tape request (common)
- Short, casual delivery to camera (often 15–30 seconds)
- Sometimes improvisation or a prompt-based “real person” response
- Selection + booking
- If chosen, you’ll get shoot date details, creative direction, and usage terms
- Shoot day
- Fast-paced filming with multiple takes and variations for different edits
In short-form advertising, they often film several versions of the same scene to test which performs best—so being adaptable is a plus.
Where Is This Project Filmed?
This campaign is based in London, and applicants must be London-based or able to travel within the M25.
When Does Filming Start?
Exact filming dates aren’t listed. Since the casting call was posted recently, the timeline is likely active. If you apply, be ready to confirm availability quickly if you’re shortlisted.
Where Can You Find This Casting Call and Auditions?
You can find this listing on Project Casting by searching the job title:
“Paid – Vertical App Media Ad London Casting Call”
Best Audition Tips for Booking a Vertical Social Media Ad
1) Talk like you’re already on social media
This isn’t traditional commercial acting. Keep it:
- conversational
- direct-to-camera
- lightly energetic
- natural (no “presenter voice”)
2) Show your authentic personality
Casting is specifically looking for real presence. If you’re doing a self-tape:
- smile when it makes sense
- keep your tone warm and human
- avoid sounding rehearsed
3) Keep your self-tape setup clean
- Face a window or soft light
- Quiet background
- Eye-level framing
- Plain clothing without loud logos
4) Be adaptable and take direction fast
Short-form shoots move quickly. The best talent can adjust:
- faster / slower pacing
- more upbeat / more calm
- different wording while keeping it natural
5) Make sure your availability is clear
If you can shoot on short notice, say so. Reliability is a major factor for fast-turnaround digital campaigns.
Why Vertical Ads Are a Big Opportunity Right Now
Vertical content budgets continue to grow because brands need:
- multiple creatives per campaign
- different versions for different audiences
- talent who can deliver authentic performances that don’t feel like “ads”
For actors and real people talent, these projects can lead to repeat bookings and strong commercial experience—especially if you’re easy to work with.
Quick Role Snapshot
- Project type: Vertical social media advertising campaign
- Roles: Actors + real people
- Ages: 20–60
- Location: London / M25
- Pay: Paid (rate shared upon selection)
- Casting: Liyanne Marie Casting
How to apply?
Join Project Casting to access jobs you can apply to right now.
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