Key Takeaways
- A major UK eyewear brand is casting real female dancers for a fashion-focused commercial in Los Angeles
- All dance styles and body types are welcome, with an emphasis on authentic movement and strong on-camera presence
- Casting is handled by Six Wolves Casting, a respected name in commercial and branded content
- Compensation is provided through product exchange
- Casting calls and submission details are available on Project Casting
What Is the Major Eyewear Brand Commercial About?
This casting call is for a creative commercial shoot promoting a UK-based eyewear brand that’s expanding its visual storytelling through expressive, movement-driven content. Rather than traditional acting, the project centers on dance as a form of self-expression, capturing confident, stylish performers in a fashion-forward environment.
The brand is specifically seeking real dancers, not just models, who can translate emotion, rhythm, and personality into movement on camera. The goal is to create visually compelling branded content that feels modern, authentic, and energetic—perfectly aligned with current trends in fashion advertising, where movement and individuality take center stage.
This type of project is especially appealing to dancers looking to expand into commercial, lifestyle, and fashion campaigns, an increasingly valuable crossover in today’s entertainment industry.
Who Is in the Cast of the Eyewear Brand Commercial?
At this stage, the cast has not yet been announced. The production is currently focused on discovering new talent, which means this is an open opportunity for dancers who may not yet have extensive commercial credits.
What casting is prioritizing:
- Female dancers of all styles (hip-hop, contemporary, freestyle, experimental, etc.)
- Performers with strong physical presence and confidence
- Individuals who bring personality and authenticity rather than scripted performance
This open approach reflects a growing industry shift toward real people and genuine movement, especially in branded fashion content.
Who Is the Casting Director for This Project?
Casting is being handled by Six Wolves Casting, a well-known casting company specializing in commercials, fashion campaigns, and branded content.
Six Wolves Casting has built a strong reputation for:
- Championing diverse and inclusive talent
- Casting performers with real-world authenticity
- Working with major brands and creative agencies
Being selected—or even considered—by a casting company like Six Wolves can be a valuable credit for dancers looking to build or expand their professional portfolios.
How Does the Casting Process Work for This Project?
The casting process follows a straightforward commercial submission structure:
- Online Submission
Dancers submit their profiles through Project Casting, including photos and any relevant dance or movement footage. - Review by Casting Team
Six Wolves Casting reviews submissions, focusing on movement quality, confidence, and on-camera presence rather than polished resumes. - Callbacks or Direct Booking
Selected talent may be invited to submit additional footage or be booked directly, depending on production needs.
Because this is a branded shoot with a strong visual concept, performers who clearly show expressive movement and individuality in their submissions tend to stand out.
Where Is the Eyewear Brand Commercial Filmed?
Filming will take place in Los Angeles, California.
Talent must be LA-based, as production is not providing travel or accommodations. Los Angeles remains a major hub for fashion and commercial production, making local availability a key requirement for fast-paced shoots like this one.
When Does Filming Start?
While an exact filming date has not been publicly listed, the casting call was posted in December 2025, indicating that filming is expected to begin soon after casting is finalized.
Dancers applying should be prepared for short-notice availability, which is common for commercial and branded content shoots.
Where Can You Find This Eyewear Brand Casting Call?
You can find the official casting call and submit directly through Project Casting, a trusted job board for film, TV, and commercial opportunities.
Please click here to apply now!
Project Casting regularly features:
- Commercial casting calls
- Brand campaigns and fashion shoots
- Opportunities for dancers, actors, and models
Checking the platform frequently increases your chances of finding time-sensitive opportunities like this one.
Best Audition Tips for Landing a Role in This Eyewear Brand Commercial
To stand out for this project, focus on movement, presence, and authenticity rather than overproduced performances.
Top tips for dancers submitting:
- Show natural movement
Let your style come through. Casting wants expressive, real dancers—not rigid choreography. - Keep footage clean and simple
A clear frame, good lighting, and full-body visibility go a long way. - Bring confidence, not perfection
Fashion commercials value attitude and energy as much as technical skill. - Wear neutral, form-fitting clothing
This helps casting see your movement and lines clearly. - Be camera-aware
Subtle facial expression and connection to the lens can elevate your submission.
Commercial dance work often rewards performers who understand how movement translates visually—less stage, more screen.
Why This Casting Call Matters for Dancers
Fashion and eyewear campaigns are increasingly blending dance, lifestyle, and branding, creating new pathways for dancers to book commercial work outside traditional music videos or stage performances.
Even when compensation is product-based, projects like this can offer:
- Portfolio-building footage
- Brand association experience
- Exposure to major casting offices
For dancers looking to grow in the commercial space, this eyewear brand shoot represents a timely and relevant opportunity.
How to apply?
Join Project Casting to access jobs you can apply to right now.
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