For years, Project Casting has done one thing: connect creators with opportunities. Casting calls, brand campaigns, UGC work — if somebody needed talent in front of a camera, we helped them find it.
Lately, though, we’ve been watching where the money is actually moving for creators, and more and more of it is happening inside TikTok Shop. Creators aren’t just posting content anymore — they’re selling products in their videos and on LIVE, and earning commission on every sale. So we decided to stop watching from the sidelines.
Project Casting is now a TikTok Shop Agency. That means creators can link their TikTok account to our agency in TikTok’s Partner Center, and we work as their partner on the selling side of TikTok — products, samples, commissions, and LIVE selling.
What this means for creators
Selling on TikTok Shop on your own is a grind. You have to find products worth promoting, request samples, guess at what’s converting, figure out LIVE, and troubleshoot everything yourself. Plenty of creators sign up, post twice, and give up.
An agency changes what’s around you. As part of the Project Casting TikTok Shop Agency, creators get:
- Product access — brands and products matched to your niche, instead of endless scrolling through a marketplace.
- Free samples — so you can actually use a product before you put your name on it.
- Commission on every sale — when your audience buys through your videos or your LIVE, you earn.
- Help picking what to sell — guidance on the products that are moving, so your effort goes where the sales are.
- LIVE support — coaching and a team to ask when you’re planning a stream, not after it flops.
One honest note, because it matters: this is commission-based. Nobody can promise you a specific income, and anyone who does is selling you something. What an agency can honestly offer is access, support, and a better shot at making the sales happen — the earning still comes from your content and your consistency.
Who can join? TikTok Shop creators need to be 18 or older, US-based, with an account in good standing and ID verification done. Affiliate access generally opens around 1,000 followers through TikTok’s pilot path, and creators with 5,000+ followers are on the Open Plan. If you’re close, it’s worth applying — we’ll tell you where you stand.
What this means for brands
If you sell on TikTok Shop — or you’ve been thinking about it — you already know the hard part isn’t listing a product. It’s finding creators who will actually post, go LIVE, and sell it like they mean it.
That’s the business we’ve always been in. Project Casting can now source, vet, and manage TikTok Shop creators and LIVE sellers for your products: you bring the product and the brief, and we run the creator side — recruiting, onboarding, and keeping people active and posting. If your brand wants a creator sales channel without building one from scratch, this is it.
How to join
Creators: create your free Project Casting profile and apply to our TikTok Shop Agency creator post. If it’s a fit, we’ll walk you through linking your TikTok account to the agency in Partner Center and get your first products lined up.
Brands: reach out through Project Casting and tell us what you’re selling. We’ll talk through what a creator program for your products could look like.
Casting isn’t going anywhere — it’s still the core of what we do. But creators’ careers don’t live in one place anymore, and neither should their income. TikTok Shop is where a lot of it is happening. Now we’re set up to help you be part of it.
$1,000+ TikTok Shop Creators & LIVE Sellers
Project Casting is launching a TikTok Shop Agency — and we’re recruiting our first wave of creators right now.
If you already make TikTok videos and you’ve been curious about TikTok Shop, this is the managed way in. Instead of figuring out products, commissions, samples, and what’s actually selling all on your own, you join our agency: we connect you with products, help you sell them, and support you while you earn commission on every sale.
What you get
- Products ready to sell — get linked to brands and products matched to your niche and your audience.
- Free samples — try the products before you ever promote them.
- Commission on every sale — every time someone buys through your shoppable videos or your LIVE, you earn.
- Help picking winners — we watch what’s actually converting and steer you toward products with momentum.
- LIVE selling support — coaching, scheduling tips, and a team in your corner when you go live.
- A managed program — the Project Casting team handles onboarding and walks you through linking your TikTok account in TikTok’s Partner Center.
What you’d do
- Post shoppable videos featuring products you genuinely like.
- Go LIVE to demo and sell products — optional, but LIVE sellers tend to earn the most.
- Keep it real. Honest reviews, in your own style, are what win on TikTok Shop.
What you need
- 18 or older, and based in the US.
- A TikTok account in good standing, with ID verification completed.
- 1,000+ followers preferred — that’s the level where TikTok Shop affiliate access typically opens through TikTok’s pilot path (creators with 5,000+ followers are on the Open Plan). Under 1,000? Apply anyway — we’ll tell you exactly where you stand and what to build toward.
Pay
Turn your TikTok content into an exciting earning opportunity! As a TikTok Shop creator, you’ll earn commissions on every sale generated through your shoppable videos and LIVE sessions, while receiving free products to try and keep.
With consistent content creation and engaging LIVE sessions, you have the potential to earn $1,000+ per month, with opportunities to grow your earnings as your audience and sales increase. This is a commission-based opportunity with flexible earning potential, giving you the freedom to create content on your own terms.
