Social media is more important than ever.
Recent interviews with casting directors and producers have shown that how many followers an actor has can be more influential than how great of an actor they are.
In fact, Game of Thrones star Sophie Turner revealed in an interview with Porter magazine that she landed a part over a superior actress because she “had the followers”.
Now, the SAG-AFTRA Foundation has revealed ways actors can gain a social media following and why it is important in the film industry. The panel includes social media talent agents, digital strategists, and actors sharing everything you need to know about growing your social media following.
In fact, Jessy Grossman, a social media talent agent, procures and negotiates opportunities for social media talent (“influencers”) to monetize their social media following with major brands and media companies. Jessy’s deals create lucrative opportunities for her influencers and creates buzz worthy entertainment that engages audiences and drives profits for companies like Unilever, Johnson & Johnson, Walmart, Volvo and others from start-ups to Fortune 500s.
Tony Howell, a a digital strategist for Emmy, Grammy, Oscar, Tony and Olivier award-winning artists, helps people learn the “business”.
Check out the full video below:
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