‘Sleepy Hollow’ Marketing Team Apologizes for #HeadlessDay Campaign
“Sleepy Hollow” is having a major PR crisis as the show announced #HeadlessDay a promotion which happened to launch on the same day a 2nd U.S. journalist was beheaded by ISIS militants in Iraq.
The show is currently promoting season 1 DVD release with a series of memes cracking headless jokes poking fun at the main character in the TV series, the Headless Horseman.
The memes all have the line, “Happy Headless Day from Sleepy Hollow.”
Of course, it would have been impossible for anyone to predict ISIS would release the horrifying video of another execution at the same time. The marketing agency that created the campaign said, “We apologize for the unfortunate timing of our Sleepy Hollow Headless Day announcement.
The tragic news of Steven Sotloff’s death hit the web as the email was being sent. Our deepest sympathies are with him and his family, and we don’t take the news lightly.”
20th Century Fox Home Entertainment also sent out several apologies and condolences to the family adding, “We regret the unfortunate timing” of the promotion and the announcement. The campaign has been pulled.
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