A watchdog group in the U.K has announced that new Rihanna poster is too sexy for children.
The Advertising Standards Authority, claims a poster advertisement featuring Rihanna should be restricted to places where it cannot be seen by children, because it is too sexual.
The ASA is “the UK’s independent regulator of advertising across all media,” including marketing online, said the photo was too “sexually suggestive.”
The poster seen below is an advertisement for her new perfume Rogue. Parlux Fragrances, the company behind the poster says the poster has no nudity and does not offer anything offensive, suggestive or demeaning.
The ASA accepted Rihanna was mainly covered and had a facial expression “of defiance rather than vulnerability”. But it also said: “While we did not consider the image to be overtly sexual, we considered that Rihanna’s pose, with her legs raised in the air, was provocative.
“Because of this, and the fact that Rihanna appeared to be naked except for high heels, we concluded that the ad was sexually suggestive and should have been given a placement restriction to reduce the possibility of it being seen by children.”
According to Daily Mail, Parlux Fragrances believes that Rihanna’s provocative style is what the company was trying to capture in the poster and it does not meet the criteria for placement restriction.
Parlux Fragrances said they had received no other complaints, adding that Rihanna was known for her provocative songs and persona, which the advert sought to capture. The company said it had done so without featuring improper nudity or offensive or suggestive imagery, adding that the majority of women would not consider the photo of Rihanna demeaning.
Rather, they claim, Rihanna is depicted as being in a position of power, as indicated by the name Rogue, which the company claims suggests ‘one with the courage to challenge boundaries’.
At the end of the day, this works in the benefit of Rihanna as she is able to capture free publicity for her new perfume.
