Netflix could possibly start charging you a whole lot more money.
There are currently three plans available for Netflix. Instant Streaming Option – $7.99/month for Basic, which allows you to watch Netflix on one screen at a time. $9.99 for Standard, which allows you to watch Netflix on two screens at a time. And $11.99 for Premium, which allows you to watch Netflix on four screens at a time.
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Currently, the Standard option is the most popular, even after the price increased last year for everyone except existing customers who previously had the $7.99 plan. However, that money-saving deal is about to come to an end and it’s expected to impact 17 million people.
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Next month, all grandfathered customers will be moved up to $9.99 for the standard plan. Analysts at UBS have estimated that this change will affect about 37% of US subscribers, or 17 million people. And most of those 17 million subscribers aren’t aware of the coming changes. In a recent JP Morgan survey, about 80% of those who will be “un-grandfathered” in May didn’t know the price hike was coming. UBS estimates that roughly 3% to 4% of affected subscribers will cancel. (Via)
That’s two more dollars a month from 17 million subscribers, meaning Netflix is about to make an additional $34 million every 31 days. I’m okay with this as long as Netflix continues to pump out high quality content.
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