Entertainment NewsRatings Hit Series Low for 'Marvel's Agents of Shield'

Ratings Hit Series Low for ‘Marvel’s Agents of Shield’

Date:

Is ABC going to cancel ‘Marvel’s Agents of Shield‘?

According to reports, ABC’s ‘Marvel’s Agents of Shield’ hit a series low in their season 1 finale. After weeks of steady ratings, the season finale had their worst ratings yet.

According to preliminary national estimates from Nielsen, “Marvel’s Agents of SHIELD” averaged a 1.3 rating/4 share in adults 18-49 and 4.0 million viewers overall with its two-hour finale from 9 to 11. The result is a bit surprising given that it had averaged a 1.5 or 1.6 with each of its last five episode. And vs. last year’s hourlong finale (2.0 in 18-49, 5.5 million), “SHIELD” was down about 30%. It continues to be a strong performer in DVR playback, with last week’s episode spiking more than 80% in 18-49 (more than any other Tuesday show) to surge ahead of timeslot rival “NCIS: New Orleans.” One plus for ABC was that, since the network typically struggles in the 10 p.m., the two-hour score for “SHIELD” was above average for the net. [Variety]

At the end of the day ABC is probably not going to cancel a series with 4.0 million viewer on a bad night. But, if things continue downward for ABC’s ‘Marvel’s Agents of Shield’ expect the network to pull the plug without a single bit of hesitation.

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Megan Diane
Megan Dianehttps://www.projectcasting.com
Hi, I'm Megan Browne, the Head of Partnerships at Project Casting - a job board for the entertainment industry. As Head of Partnerships, I help businesses find the best talent for their influencer campaigns, photo shoots, and film productions. Creating these partnerships has enabled me to help businesses scale and reach their true potential. I'm excited to continue driving growth by connecting people with projects they're passionate about.

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