“Insidious Chapter 2” beat expectations with a 41 million dollars during their first weekend.
Increased by a Friday-the-13th launch, FilmDistrict's low-budget horror sequel “Insidious Chapter 2″ beat many critic expectations with an estimated $41.1 million, making it the largest opening in September for a horror film.
“Insidious 2,” which cost just $5 million from producer Jason Blum's Blumhouse shingle, beat the month's previous scarer record holdover, “The Exorcism of Emily Rose,” which opened with $30.5 million in 2005. Surprisingly,
The FilmDistrict-distributed feature film has the second-largest overall opening in September, next only to last year's toon “Hotel Transylvania” ($42.5 million).
Most of the revenue came from midnight and Friday movie viewers. There was a 33% drop on Saturday to Sunday box office sales, mostly due to the Friday-the-13th hype was all over.
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