‘Fifty Shades of Grey’ Dominates Valentine’s Day Weekend Topping Kingsman.
‘Fifty Shades of Grey’ dominated the box-office. According to reports, ‘Fifty Shades of Grey’ made nearly $100 million dollars in the United States, last weekend.
From Variety:
The erotic drama performed like a comicbook movie, albeit one with much naughtier costumes, picking up $81.7 million from 3,646 locations over the three-day period. That easily trumped the holiday’s previous record-holder, the 2010 debut of the romantic comedy “Valentine’s Day,” which kicked off with $56.3 million.
“It had that whole sex thing going for it, it was edgy, and it started a conversation,” said Paul Dergarabedian, senior box office analyst at Rentrak. “It went beyond being a girls’ night out movie and became a date night movie.”
Is Hollywood on the verge of changing and providing more lead roles to women? Fifty Shades of Grey is the first out of several female-driven movies.
Over the course of this year, Hollywood’s major studios are scheduled to release well over a dozen feature films that star and showcase women — from grand costume fantasies to hard-R comedies, macabre horror films to sweeping sci-fi sagas. Seven studio movies with women as the main characters will open during the summer alone. Just two years ago, only one studio film starring women, The Heat, opened during the summer. [Buzzfeed]
Fifty Shades of Grey 2 is expected to start filming this June in Toronto, Canada. According to On Location Vacations. Fifty Shades of Darker focuses on the relationship between Christian Grey and Anastasia Steele, while Fifty Shades of Freed shares details of the couple’s life after they are married.
According to Box Office Mojo, The Kingsman nearly bombed in the box office with only $35 million.
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