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Entertainment NewsCovergirl Hires a Guy to Become the Face of the Brand

Covergirl Hires a Guy to Become the Face of the Brand

By: Megan Diane

Date:

September 29, 2021

James Charles, a 17-year-old aspiring makeup artist from New York is the new face of Covergirl.
“I really hope that as the first male CoverGirl that I am able to inspire others and give other people confidence to try out makeup! Hey, if a random 17-year-old guy can do it, you DEFINITELY can too!”

James Charles, a 17-year-old aspiring makeup artist from New York is the new face of Covergirl.

Just one year ago, Charles started experimenting with makeup on himself, launching an Instagram account that now has more than 400,000 followers and a YouTube account with nearly 100,000 subscribers.

CoverGirl announced on Tuesday that Charles is officially the newest face of the brand and the first ever guy to represent them.

“I really hope that as the first male CoverGirl that I am able to inspire others and give other people confidence to try out makeup! Hey, if a random 17-year-old guy can do it, you DEFINITELY can too!”

Charles joins Sofia Vergara, Janelle Monáe, Pink and many more.

What do you think? Discuss this story with fellow Project Casting fans on Facebook. On Twitter, follow us at @projectcasting.

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Megan Diane https://www.projectcasting.com

Hi, I'm Megan Browne, the Head of Partnerships at Project Casting - a job board for the entertainment industry. As Head of Partnerships, I help businesses find the best talent for their influencer campaigns, photo shoots, and film productions. Creating these partnerships has enabled me to help businesses scale and reach their true potential. I'm excited to continue driving growth by connecting people with projects they're passionate about.

Covergirl Hires a Guy to Become the Face of the Brand

Table of contents

James Charles, a 17-year-old aspiring makeup artist from New York is the new face of Covergirl.

“I really hope that as the first male CoverGirl that I am able to inspire others and give other people confidence to try out makeup! Hey, if a random 17-year-old guy can do it, you DEFINITELY can too!”

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Covergirl Hires a Guy to Become the Face of the Brand

Table of contents

James Charles, a 17-year-old aspiring makeup artist from New York is the new face of Covergirl.

“I really hope that as the first male CoverGirl that I am able to inspire others and give other people confidence to try out makeup! Hey, if a random 17-year-old guy can do it, you DEFINITELY can too!”

More like thisRelated

$800/Day Political Ad Campaign Casting Call

$5,000 Content Creators for Prom Shoot / Formalwear Brand

Blumhouse TV ‘Scarpetta’ Starring Nicole Kidman Featured Extra Casting Call

$2,500 Beer Commercial Casting Call for Friend Groups

More like this
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