Key Takeaways:
– Scarlett Johansson was skeptical of Disney supporting the unconventional film, Jojo Rabbit.
– Despite being produced under Fox Searchlight, Disney didn't alter the movie after the acquisition.
– Disney promotes creative freedom for any studio under their fold, as per their executives.
– Disney's Bob Iger actively promoted the Oscar-winning film, reinforcing their commitment to diverse content.
Skepticism Over Disney's Approval of Jojo Rabbit
Scarlett Johansson, famed for her portrayal of Natasha Romanoff or Black Widow in the Marvel Cinematic Universe (MCU), expressed initial disbelief that Disney would support her film, Jojo Rabbit. The film's subversive nature seemed incongruous with Disney's established brand. Produced under Fox Searchlight, which was assimilated into Disney after a 2019 acquisition, Johansson expected Disney to back off from such a controversial film.
Moreover, her depiction of Rosie Betzler in the movie, a warm character who hides a Jewish girl in her Nazi Germany home, did not seem to fit scurely into the Disney family image. Despite her strong relationship with the studio, the Black Widow actress doubted Disney would champion Jojo Rabbit.
Board Members' Enthusiasm Surprising
Johansson's skepticism dissolved after a dinner party with Disney's executives. They shared their excitement about Jojo Rabbit's release, which shocked her. Johansson wondered how such an offbeat film could fit within the Disney brand, known for its family-friendly image. Nevertheless, they assured her that they were thrilled about the movie, despite it being unconventional and pushing the boundaries.
Fox Searchlight, also responsible for critically acclaimed films such as The Shape of Water and 12 Years a Slave, had a reputation for producing independent and sometimes controversial films. Johansson internalized Disney's assurance that they had the willingness to keep such DNA, style, and creative freedom intact even after acquisition.
Disney Fulfills Promise of Creative Freedom
Contrary to concerns that Disney might meddle with the movie's content, its unique style remained untouched. The executives reassured Johansson that whether it was Pixar, Marvel or any other company, they respect the original essence of any studio under their umbrella, letting them keep their unique style.
Additionally, the actress appreciated this approach, stating it was ‘cool' that nothing changed. Even after Jojo Rabbit came under Disney's purview, the changes Johansson had feared were absent.
Disney's CEO Champions Jojo Rabbit
Further cementing Disney's commitment to upholding diverse storytelling, Bob Iger, then CEO, actively promoted Jojo Rabbit. His support even extended to hosting a private screening of the film during its Oscar run. This tactic worked, as the film bagged the Academy Award for Best Adapted Screenplay for director Taika Waititi.
This surprising journey stands as a testament to Disney's evolving approach towards acquired properties. It showcases their intent to promote unique, creative, and sometimes unusual storytelling under their large media umbrella.
In conclusion, Scarlett Johansson's skepticism about Disney's support for Jojo Rabbit proved to be unfounded. Their surprising stance on promoting the movie's unique style reaffirms Disney's commitment to diverse content, ensuring the original DNA of a studio stays intact even after acquisition.
Watching Jojo Rabbit can open your eyes to a different type of storytelling. If you're ready for a taste of it, the film is currently streaming on FX Now and Fubo.
