Entertainment News'Celebrity Apprentice' is a Ratings Flop

‘Celebrity Apprentice’ is a Ratings Flop

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The Celebrity Apprentice is not doing well without Donald Trump.

According to reports, Celebrity Apprentice was a ratings dud. The previous winter season premiere starring Donald Trump in January 2015 had a solid 2.4 rating in the key 18 to 49 demographic and 6.8 million total viewers. Those were better numbers than Monday’s 1.3 and 4.9 million viewers. So what happened?

The biggest argument is that Celebrity Apprentice premiered on a Sunday evening, when there was a greater chance to get a larger audience and far less competition. In addition, ABC’s 2017 season premiere of The Bachelor was broadcast’s biggest demo  bully on Monday with 6.6 million viewers.

Another challenge was the Rose Bowl, which turned out to be a ratings hit.

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Megan Diane
Megan Dianehttps://www.projectcasting.com
Hi, I'm Megan Browne, the Head of Partnerships at Project Casting - a job board for the entertainment industry. As Head of Partnerships, I help businesses find the best talent for their influencer campaigns, photo shoots, and film productions. Creating these partnerships has enabled me to help businesses scale and reach their true potential. I'm excited to continue driving growth by connecting people with projects they're passionate about.

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