Kim Kardashian West is venturing into the healthcare mask business.
The reality TV star's clothing line, SKIMS, is now selling face mask in five colors including clay, sand, sienna, cocoa, and onyx.
The face coverings are now selling for $8 apiece, and in bundles of two for $15 or four for $25.
The brand is also donating 10,000 masks to charities including Baby2Baby, Good+Foundation, L.A. Food Bank, and the National Domestic Workers Alliance, on top of a $1 million donation her business made to those organizations in March.
The face masks sold out within hours. According to Entertainment Tonight, the SKIMS Seamless Face Masks are sold out, but the company is working to make more as soon as possible. According to SKIMS' Instagram, the next set of masks will be available next week — sign up for the waitlist, and check back here for additional updates.
Kim Kardashian launched SKIMS after years of cutting her own shape wear. The mother said in an interview with “Good Morning America” in February she thought of her kids when she created the business.
“If I couldn't find shapewear that was my skin tone, what is my daughter going to find when she grows up and needs shapewear?” she said.
“So I wanted to make a variety of a shade range that I didn't feel like was out there in the marketplace, and I've always worn shapewear so I just wanted to modernize it and make it a little more comfortable and more durable,” she added, noting she “put so much into it.”
In relevant news, Kendall Jenner is opening up about her mental health and the “crazy panic attacks” she experienced before getting help for her anxiety.
In an interview with Good Morning America, Kendall revealed she first experienced anxiety at a young age. “I was really, really young, and I remember feeling like I couldn't breathe and running to my mom and being like: ‘Mom, I feel like I can't breathe. Something must be wrong,'” she said.
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