Facebook has agreed to pay celebrities to use Facebook.
A study was released that fewer and fewer people were using social media. In fact, the number of people spending time on social media has decreased significantly; Twitter (down 23.4 percent), Snapchat (down 15.7 percent) and Facebook (down 8 percent).
According to reports, Facebook has agreed to pay more than 140 celebrities and media companies including CNN, the New York Times, BuzzFeed, Kevin Hart, Deepak Chopra, NFL player Russell Wilson, and Gordon Ramsay to use Facebook Live, the live-streaming feature the company is investing heavily in.
It’s interesting to point out that Kevin Hart is the highest paid celebrity to use Facebook.
The value of individual contracts varies widely, with 17 worth more than $1 million, according to the document. The highest-paid publisher is BuzzFeed, slated to receive $3.05 million for broadcasting live between March 2016 and March 2017. Just behind BuzzFeed is the New York Times, which is to receive $3.03 million for a 12-month deal. CNN is third, with a $2.5 million contract.
Facebook wants to bring the most popular celebrities and media companies closer to their billion users. Why spend all that time going to Russell Wilson’s twitter page, when you can watch him on Facebook live?
Then, the longer we’re on the Facebook site, the more money Facebook makes selling data and showing advertisements.
Via WSJ
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