New movie theaters will feature rainstorms, snow, and warm air to simulate scenes featured on screen.
According to Variety, 4DX is the future of moviegoing.
Movie theaters are in for some very stormy weather now that CJ 4DPlex is rolling out its three newest effects: snow, rainstorm and warm air.
The inclement weather simulations will be shared with the public for the first time at CinemaCon, the annual exhibition trade show taking place this April in Las Vegas. It’s part of what the company has dubbed its 4DX experience.
The new additions join 4DX’s catalogue of standard effects, which include motion, water, fog, wind, air, lightning, bubbles, ticklers, scents and vibration. The idea of 4D theaters, which remain more popular in foreign countries than in the U.S., is to heighten the theatrical experience by pumping auditoriums with effects that mirror the on-screen action.
The first movie to feature these new 4D features include ‘Furious 7’ and ‘Avengers: Age of Ultron’. If you are interested in experiencing a 4D movie theater, check out Regal L.A. Live in Los Angeles, California.
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