The Weeknd revealed his collaboration with H&M has come to an end.
The singer is among the celebrities bashing H&M for its controversial ad for a new “Coolest Monkey in the Jungle” children's hoodie.
“woke up this morning shocked and embarrassed by this photo,” The Weeknd, born Abel Makkonen Tesfaye, tweeted on Monday. “i'm deeply offended and will not be working with @hm anymore…”
The ad in question saw a black model sporting the item. Making matters worse, a white child wore the empowering phrase “survival expert” in another photo.
“We completely understand and agree with his reaction to the image,” a spokesperson for H&M said in regards to The Weeknd. “We are deeply sorry that the picture was taken, and we also regret the actual print. We have removed the image from all our channels and the sweater is no longer for sale in our stores. We will also look into our internal routines to avoid such situations in the future. We will continue the discussion with The Weeknd and his team separately.”
woke up this morning shocked and embarrassed by this photo. i'm deeply offended and will not be working with @hm anymore… pic.twitter.com/P3023iYzAb
— The Weeknd (@theweeknd) January 8, 2018
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