Disney has released plans to launch an ad-supported subscription tier for its Disney+ streaming services.
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They want to introduce it in the US by late 2022 and transnational markets in 2023.
According to reports, Disney wants to achieve its long-term goal of earning between 230 and 260 million Disney subscribers by FY2024. Deadline adds that the streaming service’s growth has been decelerating despite having 130 million subscribers by the end of 2021 and that Disney +’s one-dollar price hike from 2021 was probably a “short-term impediment to growth.”
“Expanding access to Disney+ to a broader audience at a lower price point is a win for everyone – consumers, advertisers, and our storytellers,” Kareem Daniel, Chairman, Disney Media, and Entertainment Distribution, said in a statement. “More consumers will be able to access our amazing content. Advertisers will be able to reach a wider audience, and our storytellers will be able to share their incredible work with more fans and families.”
“Since its launch, advertisers have been clamoring for the opportunity to be part of Disney+ and not just because there’s a growing demand for more streaming inventory,” added Rita Ferro, President, Advertising, Disney Media and Entertainment Distribution.
“Disney+ with advertising will offer marketers the most premium environment in streaming with our most beloved brands, Disney, Pixar, Star Wars, Marvel, and National Geographic. I can’t wait to share more with advertisers at the Upfront.”
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