Marvel’s ‘Loki’s Return Sees a Dip in Streaming Numbers

The much-anticipated return of Marvel’s “Loki” to Disney+ for its second season did not make as big a splash in the streaming world as its debut. The series, starring Tom Hiddleston, premiered on October 5, 2023, and garnered 446 million minutes of viewing time over its first few days, a significant 39 percent drop from its initial launch in June 2021.

Key Takeaways:

• “Loki” season two premiere saw a 39% drop in viewing minutes compared to its series premiere.
• “Suits” remains the top streaming show with 1.28 billion minutes viewed.
• Netflix’s “Love Is Blind” is the only original series in the overall top 10.
• Disney+ movie premieres continue to perform strongly.

Streaming Rankings Overview

The legal drama “Suits” continued to dominate the streaming charts, maintaining its position at the top with 1.28 billion minutes viewed across Netflix and Peacock. “Grey’s Anatomy” also hit a milestone, surpassing one billion minutes of viewing, marking only the second time it has achieved this feat on Nielsen’s streaming charts.

Netflix’s reality show “Love Is Blind” stood out as the only original series in the top 10, with 821 million minutes viewed. Meanwhile, Disney+ saw consistent performance with its series finales of “Ahsoka” and “Only Murders in the Building,” and a strong showing for its movie premieres, including “Haunted Mansion.”

The Streaming Landscape

The streaming ratings, which only account for TV set viewing in the U.S., reflect a competitive landscape where legacy shows like “NCIS” and “Gilmore Girls” continue to perform well alongside newer titles. The data also highlights the significant impact of movie releases on streaming platforms, with Disney+ leading the charge.

Conclusion

As the streaming wars persist, the fluctuating viewership numbers of shows like “Loki” indicate changing audience behaviors and the challenges of maintaining momentum in an increasingly crowded market.

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