Nikki Lund

Growing up in Los Angeles, Nikki Lund cultivated the three unique passions that would come to define her empowering life journey and multi-faceted career. She can trace her success as a world renowned fashion designer to those moments she spent learning to sew watching her mother and grandmother. As a songwriter and musical artist, she was inspired by her mom, who sang Italian opera, and her dad, a bass player. Her performances and popular recordings with her brother Trevin (including the rock band Secret Minds and her current dance/pop tracks) had their roots in having their sister shoot artsy music videos when they were kids. And when Nikki sold $10,000 worth of butterfly hair clips on a trip to NYC at age ten, she offered a preview of her incredible ongoing run as the visionary fashion entrepreneur behind the global brands Eccentric Symphony, White Trash Beautiful and Nikki Rich. For the creative hyphenate, Renaissance woman and cultural tastemaker, all of these previous accolades laid the foundation for breakthroughs on all fronts in 2016. Returning to her first love of making edgy, high octane music, Nikki (recording with Trevin on guitar) kicked her career as a pop/dance artist into high gear with the release of her powerhouse single “Love Overdose.” The track, co-written with Lauren Christy of seven time Grammy winning songwriting/production team The Matrix, reached #12 on the Billboard Dance Club Songs chart. Upon its release, Nikki described the song as “a refreshing and sexy, melodic dance track with fusion elements, presenting a powerful female taking charge and saying she’s made up her mind.” She brings that same passionate spirit to her new Nikki Lund signature clothing line. The 200 item collection incorporates elements of her previous three brands. Nikki believes there is something effortlessly cool about California style, and her goal is to bring some of that breeziness to women’s wardrobes. Doing a little research into what makes women crave the style of “beach babes,” she learned that it’s because they are surprisingly polished, though it never feels like they try too hard to create a great outfit. As Nikki sees it, they can do sexy without ever showing too much skin, and while they prefer jeans and a casual tee, they can make even the most low-key look feel totally put-together. These realizations led to the designer embracing her inner Best (West) Coaster with the style essentials it seems that no California girl can live without – including floaty dresses, functionally fashionable layering pieces, flip-flops, chunky heels and simply chic accessories. All these come together to prove that when it comes to effortless outfits, the whole is greater than the sum of its parts. “The Nikki Lund signature line has some of the edgy elements of White Trash Beautiful and Nikki Rich,” she says, “and goes back to the Eccentric Symphony styled loungewear that allows savvy women consumers of all ages to dress up and dress down with a rock and roll edge. I focused a lot of my favorite silhouettes from throughout my career that are great for mix and matching, including blouses, dresses and jackets. It’s functional clothing, washables and wearables that translate to day or night wear.” Emerging as a force in the industry after cutting her teeth in the NYC fashion world working runway shows as an intern for Jill Stuart and Anna Sui, Nikki has put on dozens of wildly successful runway shows for her various lines. She has been widely celebrated for her sophisticated, fashion forward ready-to-wear designs and custom creations for a host of superstars, including Carrie Underwood, Kate Beckinsale, Robert Plant, Miley Cyrus, Nicole Scherzinger, Heather Locklear, Blake Shelton, Jon Bon Jovi, Kelly Clarkson, Demi Lovato, Steven Tyler and Britney Spears. Her first line, Eccentric Symphony, began organically as hand stitched and embroidered loungewear sold as merch for her band Secret Mind, developed by Disturbed frontmen David Draiman when she had a deal with Warner Bros. through his company. The line became an overnight sensation at M. Fredric’s 35 locations and soon was selling in thousands of department stores and boutiques around the world. While running Eccentric Symphony, her brother Trevin launched UKnighted Denim. In a clever marketing move, they included on every distributed item of UKnighted Denim and Eccentric Symphony a hangtag with the EPK promoting Secret Minds. Nikki later partnered with Richie Sambora on the high end, edgy rock and roll wear line White Trash Beautiful (which appeared in top mags like Vogue and Esquire) and Nikki Rich, a contemporary lifestyle brand that invoked a modern sensibility by fusing, music, art and fashion, successfully bridging the gap between designer and contemporary fashion at an affordable price. “My new brand Nikki Lund represents the first time I had enough faith in myself to launch a brand completely by myself,” Nikki says of the line, which is completely manufactured in Los Angeles. “I have the most fun creating something from nothing and seeing how people respond to my ideas and designs. I’ve always been a rock and roll chick pushing the envelope. When people check out my clothing and my songs, I want them to know I’m an outside the box thinker, a genuine, down to earth artist who is committed to the fashion and music industries for the long haul. I also create contemporary paintings and am a passionate ambassador for the children’s charity Art of Elysium. I’m working towards a future of value and usefulness. I like helping people with my God given talents. I am a funnel and will keep giving back and exploring all the limitless possibilities. As long as I have breath in my lungs, I have a purpose to fulfill!”