Gen X / Boomer Man Content Creator Casting for Social Media Campaign
Job Description
A non-union social media campaign is casting one Gen X / Boomer man content creator for lifestyle-focused content centered on sports, athletics, and wellness. This paid opportunity is ideal for men with a confident, approachable presence who are comfortable on camera and can deliver authentic, social-first performances for branded content. Filming will take place in Toronto.
Job Responsibilities
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Create on-camera lifestyle content for a social media campaign
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Perform naturally for photo and video content with an active, wellness-driven tone
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Follow creative direction while keeping delivery authentic and relatable
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Work professionally on set and collaborate with the production team
Requirements
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Gen X / Boomer man, ages 45–55
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All ethnicities and all body types encouraged to apply
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Interest in sports, athletics, and wellness
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Comfortable on camera with a confident, natural presence
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Social media or content creation experience is a plus
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Must be able to work as a local hire in Toronto, Ontario
Compensation
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Paid non-union role (rate provided upon selection)
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