Key Takeaways
- A loungewear/lingerie brand is casting models for stills + non-union video in Los Angeles
- Pay is $5,000+ for a 10-hour day (plus 20% agency fee if applicable)
- Casting is handled by Tallulah Bernard Casting
- Roles are open to all ethnicities and body types, with an emphasis on unique looks and confident presence
- Usage includes 12 months social/digital + retail + 3rd party, with possible additional OOH worldwide usage
What Is “$5,000 Loungewear / Lingerie Brand Model Casting Call” About?
This is a paid brand campaign for a loungewear and lingerie/underwear label producing both stills and non-union video content. The campaign is built around personality and presence—meaning the brand wants talent who can deliver expressive, character-forward posing and natural movement, not stiff catalog modeling.
In today’s fashion marketing, brands are increasingly moving toward real personality-driven casting—models who read as confident, distinct, and modern on camera. This campaign fits that trend by welcoming all ethnicities and body types, while specifically seeking talent with interesting features, unique looks, and natural style.
If you’re building a portfolio that includes fashion, beauty, commercial lifestyle, or e-commerce brand work, this is the type of campaign credit that can strengthen your book quickly—especially with strong usage.
Who Is in the Cast of This Loungewear and Lingerie Campaign?
The cast has not been announced yet. The production is currently casting the following talent types:
Women (Ages 20–30)
- Striking, unconventional, or characterful looks
- Confident and camera-ready
- Comfortable wearing lingerie/underwear on camera
Men (Ages 20–30)
- Fit look
- Strong on-camera confidence
- Comfortable wearing underwear on camera
The casting is open to all ethnicities and body types, and the brand is emphasizing authenticity and individuality over a single “cookie-cutter” look.
Who Is the Casting Director or Company Handling This Campaign?
Casting is being handled by Tallulah Bernard Casting.
For models and performers, a notable casting office often signals a more structured booking process and professional on-set expectations. Campaigns like this typically move quickly once selections are made, so presenting polished materials and being ready to follow direction are key.
How Does the Casting Process Work for This Campaign?
Most paid brand campaign castings follow a simple, professional flow:
- Online submission
You’ll submit through Project Casting with current photos and basic measurements/details. - Shortlist review by casting + brand creative team
They’re looking for:- Distinct features and a unique vibe
- Comfortable presence in lingerie/underwear
- Strong posing ability and natural movement
- Self-tape or requested materials (sometimes)
For non-union video campaigns, talent may be asked for:- A quick walk/turn video
- Simple posing clips
- A short intro to assess comfort and confidence
- Booking + usage confirmation
If selected, you’ll receive usage terms (important here due to 12-month social/digital + retail + 3rd party, and possible OOH worldwide).
Because this includes video, the brand is likely looking for models who can deliver subtle performance: expression, ease, and “character” without overacting.
Where Is the Campaign Filmed?
Filming takes place in a Los Angeles studio, and the production is hiring local LA talent only (no travel provided).
That typically means you should be able to work as a local hire with reliable transportation and full-day availability.
When Does Filming Start?
The casting call was posted December 10, 2025, but the exact shoot date is not listed in the details provided. Campaign castings like this often schedule quickly once talent is selected, so it’s smart to be ready for near-term booking communications and a full 10-hour shoot day.
Where Can You Find This Loungewear/Lingerie Casting Call and Auditions?
You can find this opportunity on Project Casting.
If you’re ready to submit, please click here to apply now!
What Are the Best Audition Tips for Landing a Role on This Campaign?
Because this is lingerie/loungewear with both stills and video, casting is prioritizing confidence, comfort, and camera presence.
Strong tips to book this campaign:
- Use clean, current digitals
Natural lighting, minimal editing, clear skin/texture, and straightforward angles. - Show posing range (not just one look)
Include at least:- Relaxed lifestyle pose
- Strong fashion pose
- A natural expression shot (easy smile or soft expression)
- Keep wardrobe submission-appropriate
If you include lingerie/underwear images, keep them tasteful, professional, and brand-aligned. - For video confidence: practice subtle movement
Simple actions like turning, walking a step or two, adjusting hair, or shifting posture can show natural presence without feeling forced. - Be comfortable with direction
This job asks for expressive, character-forward performance—so show that you can take notes and adjust quickly. - Understand usage before you accept
This campaign includes:- 12 months social/digital (paid + unpaid), retail, and 3rd party
- Additional option: 6 months OOH worldwide
Make sure you’re comfortable with that visibility and exclusivity implications if you have other brand work.
How to apply?
Join Project Casting to access jobs you can apply to right now.
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