Key Takeaways
- A national ad campaign is casting a real family unit: mom, dad, and son
- $3,000 per actor for this paid commercial role
- Casting is handled by Barefoot Models and Talent Agency
- Open to all ethnicities with prior acting experience
- Filming will take place in the Gulf Shores / Orange Beach area
- Casting calls and submissions are available now on Project Casting
What Is the $3,000 Ad Campaign Commercial About?
This upcoming ad campaign is seeking a family of actors to portray an authentic, connected household in a professionally produced commercial shoot. The campaign will focus on natural family interaction, warmth, and real chemistry—qualities that are increasingly prioritized in modern advertising.
Unlike highly stylized commercials, this project leans into realism. The production is looking for families who can comfortably perform together on camera, delivering believable moments through scripted or lightly directed scenes. The tone suggests a lifestyle-driven campaign designed to resonate with a broad audience, making authenticity a key factor in casting decisions.
This opportunity is ideal for families with on-camera experience who want to book high-paying commercial work while building strong national-brand credits.
Who Is in the Cast of This Ad Campaign?
The production is casting a three-person family unit, including:
- Mom: Female actor, ages 28–45
- Dad: Male actor, ages 28–45
- Son: Boy, ages 7–14
Casting is open to any ethnicity, and all actors must have prior acting experience. Families applying together are strongly encouraged, as natural chemistry between parents and child is a major priority for this project.
At this stage, no cast members have been announced, as the production is actively seeking talent through open casting.
Who Is the Casting Director or Casting Company?
Casting is being handled by Barefoot Models and Talent Agency, a reputable agency known for booking talent in:
- Commercial ad campaigns
- Lifestyle and brand-driven projects
- Regional and national productions
Barefoot Models and Talent Agency has experience matching real families and authentic performers with commercial clients, making them a trusted name for talent pursuing paid advertising work.
How Does the Casting Process Work for This Project?
The casting process for this family commercial follows a typical professional ad campaign structure:
- Online Submission
Families submit through Project Casting, including profiles for each actor and relevant photos or footage. - Casting Review
Barefoot Models and Talent Agency reviews submissions, paying close attention to family chemistry, comfort on camera, and performance experience. - Callbacks or Self-Tape Requests
Selected families may be asked to submit additional materials or participate in callbacks. - Final Booking
Chosen talent will be booked for the shoot and receive full production details, including schedules and expectations.
Because this is a paid commercial role, professionalism and preparedness throughout the process are essential.
Where Is the Ad Campaign Filmed?
Filming will take place in the Gulf Shores / Orange Beach area, a popular filming destination for lifestyle and family-centered advertising thanks to its scenic coastal locations.
Applicants must be able to work locally or travel to the area as required by production. Families should ensure availability for the full shoot window before applying.
When Does Filming Start?
The casting call was posted in December 2025, with filming scheduled for a spring shoot.
While specific shoot dates have not been publicly listed, families should be prepared for filming to take place in the coming months. Commercial productions often finalize dates quickly once casting is complete.
Where Can You Find This Ad Campaign Casting Call?
The official casting call is available now on Project Casting, a leading platform for film, TV, and commercial opportunities.
Please click here to apply now!
Project Casting regularly features:
- High-paying commercial casting calls
- Family and child acting roles
- Regional and national advertising campaigns
Submitting early increases visibility with casting directors and agencies.
Best Audition Tips for Booking This Family Commercial
Because this project emphasizes authenticity and chemistry, families should focus on connection rather than performance-heavy delivery.
Top tips for families auditioning:
- Show real interaction
Simple moments—listening, reacting, and engaging naturally—are more effective than overacting. - Keep wardrobe neutral and realistic
Everyday clothing works best and keeps attention on expressions and interaction. - Highlight family chemistry
Casting wants to see genuine comfort between parents and child. - Ensure the child feels relaxed
A calm, confident child performer helps the entire family shine on camera. - Follow directions closely
Commercial shoots value actors who can take direction efficiently and maintain consistency.
Families who can deliver believable moments while staying professional on set tend to stand out in commercial casting.
Why This Casting Call Is a Strong Opportunity for Families
With $3,000 paid per actor, this ad campaign offers both financial value and career-building potential. Commercial credits like this can strengthen resumes, open doors to future brand work, and provide valuable on-set experience for child actors.
For families already working together—or those ready to take the next step into professional commercial acting—this project represents a standout opportunity in the current casting landscape.
How to apply?
Join Project Casting to access jobs you can apply to right now.
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