Takeaways
- Dove is casting women ages 18–40 in Ontario who love cosplay and character transformations.
- No modeling or acting experience required—authenticity and personality are the focus.
- Talent will participate in lifestyle scenes, transformation storytelling, and cosplay content.
- Casting is handled by Milo Casting, a major agency behind global advertising campaigns.
- Inclusive opportunity: all ethnicities, body types, and cosplay skill levels welcome.
- Rates are paid and estimated around $4,000+, depending on usage and selection.
- Apply directly through Project Casting.
What Is the Dove Cosplay Campaign About?
The upcoming Dove global campaign is spotlighting vibrant women who love the art of cosplay. Instead of focusing on traditional models or performers, this campaign embraces real creators, hobbyists, and fans who bring characters to life through costume design, makeup artistry, crafting, and role-play.
Dove’s new concept celebrates:
- Authenticity
- Creativity
- Confidence
- The passion behind character transformation
From building armor and sewing costumes to mastering anime-inspired makeup looks, the project highlights the beauty of individuality—and the courage it takes to express yourself boldly. Whether you’re a convention regular or a creator who showcases your transformations online, Dove wants to feature your story.
Who Is in the Cast of the Dove Cosplay Project?
The cast for this campaign will consist of real women ages 18–40 who share a genuine passion for cosplay. Instead of casting actors or professional models, the production specifically seeks:
- Women who actively participate in cosplay
- Creators who make costumes, style wigs, or build props
- Fans who attend conventions or create transformation videos
- Makeup lovers who specialize in fantasy, anime, or character-driven looks
- Storytellers who share their cosplay process on social media
This campaign aims to reflect a diverse and inclusive representation of the cosplay community, showcasing all ethnicities, body types, and experience levels.
Who Is Handling Casting for This Campaign?
Casting is being handled by Milo Casting, a top-tier casting agency known for their work with global brands including Dove, Nike, Coca-Cola, and major lifestyle advertisers. Milo Casting is reputable for inclusive, community-focused campaigns that feature real people and authentic stories.
Their involvement ensures:
- Clear communication
- A supportive casting environment
- A professional, well-organized selection process
- A commitment to diversity and representation
This project is especially suitable for cosplayers who have never auditioned before—Milo Casting specializes in discovering genuine personalities who shine on camera simply by being themselves.
How Does the Casting Process Work for the Dove Cosplay Campaign?
If you’ve never auditioned before, don’t worry—this casting is creator-friendly and designed for first-timers. Here’s how the process typically works:
1. Online Submission Through Project Casting
Applicants submit:
- Photos (cosplay and natural images)
- Contact information
- A short description of their cosplay interests
- Links to social media (not required to have large following)
2. Casting Team Review
Milo Casting looks for:
- Authentic passion for cosplay
- Creativity and individuality
- Ability to share your story comfortably
- Genuine energy and positivity
You do not need professional experience.
3. Virtual Interview or Self-Tape
Selected talent may be asked to record:
- A short introduction
- Why they love cosplay
- Their creative process
- Examples of costume builds, makeup looks, or character transformations
This part is relaxed, fun, and intended to capture your true personality.
4. Final Casting Decisions
Producers review submissions based on:
- Storytelling ability
- Representation and diversity
- Comfort on camera
- Creative expression
If selected, you’ll receive full shoot details, wardrobe guidance, and rate information.
Where Is the Dove Campaign Filmed?
Filming will take place in Ontario, Canada, with exact locations typically disclosed after casting selections are finalized. Dove campaigns often use bright, lifestyle-friendly environments such as:
- Studio spaces
- Homes or creator-style setups
- Outdoor lifestyle locations
- Crafting or workspace environments
Talent must be Ontario-based to be considered.
When Does Filming for the Dove Cosplay Campaign Start?
While the exact production dates are not provided, global campaigns like this usually film within a tight timeline—often within a few weeks of casting completion. Selected talent should be prepared for:
- A one-day or two-day shoot
- Flexible scheduling options
- Quick turnaround communication from the casting team
Dove shoots are known for being extremely organized, comfortable, and respectful of talent time.
Where Can You Find Dove Cosplay Casting Calls and Auditions?
You can find and apply to the official Dove cosplay casting call on Project Casting.
Project Casting is the premier hub for global campaigns, commercial castings, and creative opportunities for performers and creators.
Best Audition Tips for Landing a Role in the Dove Cosplay Campaign
This is a unique casting where your personality and creativity matter more than perfection. Here’s how to stand out:
1. Highlight Your Authentic Self
Dove campaigns are famous for celebrating real beauty and individuality. Be open, honest, and confident in who you are.
2. Show Your Cosplay Passion
Share:
- WIP (work-in-progress) photos
- Transformation videos
- Costume builds
- Makeup tests
- Convention photos
The more personal, the better.
3. Use Clean, Natural Lighting
Make sure your photos and videos clearly show:
- Your face
- Your expressions
- Your favorite cosplay looks
Good lighting can elevate even simple phone footage.
4. Tell Your Story Clearly
Casting directors want to understand:
- What cosplay means to you
- How you got started
- What creating characters does for your confidence
- Why this art form is meaningful in your life
A compelling story is far more valuable than a huge social following.
5. Include Both Cosplay and Natural Looks
Campaigns often want to see:
- Your everyday appearance
- Your character transformation style
This helps directors visualize how you fit into the campaign narrative.
6. Be Yourself—Not a Performer
You don’t need to create a character during the audition. They want you at your most genuine.
7. Show Comfort on Camera
A simple smile, relaxed shoulders, and natural tone go a long way.
Conclusion
The Dove Cosplay Campaign Casting Call is a rare opportunity for creators, hobbyists, and fans to share their passion on a global platform. With inclusive casting, strong compensation, and a focus on authenticity, this project is ideal for women in Ontario who love expressing themselves through costume creation, character building, and creative transformation.
If cosplay is part of your identity, this is your chance to be celebrated for exactly who you are.
Apply now to join a major brand campaign that uplifts creativity, individuality, and self-expression.
How to apply?
Join Project Casting to access jobs you can apply to right now.
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