Takeaways
- A national cereal brand is casting African American hand models ages 18–26.
- The commercial and still campaign films in Richmond, VA.
- Talent earns about $1,000 per commercial spot plus 10%, with overtime available.
- Casting is handled by Liquid Talent, known for high-quality commercial work.
- This article explains casting details, filming info, audition tips, and where to apply.
What Is the Cereal Brand Hand Modeling Project About?
A major national cereal brand is producing a new commercial and still-photo campaign focused entirely on expressive hand performance. Rather than traditional on-camera acting, this production highlights the beauty, control, and personality of hands as they interact with everyday breakfast items. The campaign will feature close-up shots of hands pouring cereal, holding spoons, serving milk, and creating smooth, satisfying movements that bring the brand’s warm, family-friendly message to life.
This type of hand-focused commercial work is a growing trend in the advertising world. Brands increasingly rely on specialized talent to bring subtle gestures to the screen, making hand modeling a great niche for performers who prefer precision over traditional acting.
Who Is in the Cast for the Cereal Brand Commercial?
Because this production centers on hand modeling, there is no traditional cast list. Instead, the “cast” consists of:
- 2 African American men (ages 18–26)
- 1 African American woman (ages 18–26)
These roles will serve as the featured hand performers for all commercial and still photography elements. Only the hands will appear on camera, but performers must still be expressive, confident, and responsive to creative direction.
Who Is Handling the Casting for This Project?
Casting for the cereal brand campaign is being managed by Liquid Talent, a respected casting agency known for booking commercial actors, print models, and specialized talent nationwide. Liquid Talent works closely with advertising agencies and production teams, ensuring talent is selected based on precision, professionalism, and on-camera consistency.
Their involvement indicates a well-organized casting process with clear expectations, reliable communication, and strong industry credibility—making this an excellent opportunity for both new and experienced hand models.
How Does the Casting Process Work for the Cereal Commercial?
The casting process typically follows these steps:
1. Online Submission
Talent submits photos, general info, and any relevant hand modeling experience through Project Casting. Clear images of both hands—front, back, and profile—are essential.
2. Hand Photo Evaluation
Casting directors review images looking for:
- Clean, well-manicured hands
- Even skin tone
- No tattoos, scars, or major blemishes
- Natural ability to pose hands fluidly
3. Video or In-Person Audition
Selected applicants may be asked to demonstrate:
- Pouring, scooping, stirring, or holding breakfast props
- Smooth, natural movements
- Ability to follow detailed direction
- On-camera consistency with repeated motions
4. Final Selections
Producers and directors make their final picks based on:
- Precision
- Movement quality
- Flexibility
- Professionalism
Talent who book the role will receive scheduling information, wardrobe instructions, and on-set guidelines.
Where Is the Cereal Brand Project Filmed?
Filming takes place in Richmond, Virginia, a city known for its growing commercial production scene and accessible studio spaces. Richmond offers a blend of affordability and high-quality production facilities, making it a frequent choice for national brands.
All selected talent must be able to work locally in Richmond, as travel and accommodations are not specified as covered.
When Does Filming Start?
While exact filming dates are not listed, this project is typically fast-paced due to commercial production timelines. Selected talent should expect:
- A single full-day shoot
- Overtime opportunities after 8 hours
- Immediate scheduling following casting decisions
Hand modeling campaigns often finish principal photography in one or two days, especially when the focus is on close-up product work.
Where Can You Find Cereal Brand Casting Calls and Auditions?
All audition details, submission instructions, and updates for the $1,000 Cereal Brand Hand Model Casting Call can be found on Project Casting here.
Project Casting is the top resource for discovering commercial modeling roles, niche hand modeling opportunities, and major brand campaigns.
Best Audition Tips for Landing a Role in the Cereal Brand Campaign
Hand modeling requires precision and preparation. Here are expert tips to help you stand out:
1. Keep Your Hands Camera-Ready
- Moisturize regularly
- Avoid cuts, bruises, or sun exposure before auditions
- Maintain clean, trimmed nails
- Skip polish unless requested
- Treat cuticles carefully
2. Practice Smooth Movements
Producers love natural, fluid gestures. Practice:
- Pouring liquids slowly and steadily
- Holding objects lightly without stiffness
- Scooping motions with consistent speed
- Repeating the same action identically
3. Use Good Lighting in Your Submission
Your photos should:
- Be well-lit
- Show hands clearly from multiple angles
- Avoid shadows or distracting backgrounds
4. Follow Directions Carefully
Small adjustments matter in hand modeling. Directors may ask for:
- Slight angle changes
- Subtle wrist shifts
- Micro-movements around props
Show that you can adapt instantly.
5. Stay Relaxed
Tension shows on camera. Keep your:
- Shoulders down
- Hands loose
- Movements natural
Breathing exercises can help reduce stiffness.
6. Highlight Relevant Experience
If you’ve done:
- Commercial work
- Product handling
- Dance
- Sign language
- Musical instruments
Include it—anything that demonstrates precision and control is an advantage.
7. Show Up Ready to Work
Bring:
- Clean hands
- Neutral wardrobe (if requested)
- A positive, collaborative attitude
Hand modeling is detail-oriented, and professionalism goes a long way.
Conclusion
This $1,000 cereal brand commercial is an excellent opportunity for African American hand models looking to break into national advertising work. With strong compensation, a reputable casting company, and a high-quality production in Richmond, this project offers valuable experience and a standout credit for any performer’s portfolio.
If you have expressive hands and a passion for on-camera precision, this is your chance to step into a unique niche within the entertainment and commercial modeling industry.
